Moreover, it can turn out to be a quite cost-effective method. So, despite being one of the oldest tools of digital marketing, businesses shouldn’t underestimate its importance.

So, if you use WordPress and want to learn more about how to enhance your email marketing efforts, then this guide will help you get started.

Step 1: Install WordPress Plugin 

If you want to have everything in one place, then you definitely need an email marketing plugin. It will help you simply manage customer relationships, build targeted audience lists, send email campaigns, increase your conversion rates, and much more.

In general, one of the basic steps is targeting the audience. It is crucial for success. No matter how great your product or service is, if you don’t reach the right people, it might go unnoticed.To get to the point, a WordPress newsletter plugin can act as a helping hand.

So, at the initial step, it is worth finding a WordPress newsletter plugin to stay in touch with your audience and send them relevant messages.

Today, there are a wide range of plugins for every type of business. Among the most common are booking plugins, which have gained popularity for streamlining appointment scheduling and efficiently managing bookings. Yet, using these plugins comes with its own set of challenges.

There are many pros & cons to using a WordPress booking plugin. The good news is that you have a variety of options, as there are many plugins available. To avoid possible issues in the future, make sure you choose the suitable option that aligns with your business needs.

Step 2: Implement a Signup Form 

To launch winning email marketing campaigns in WordPress, you need to collect users’ email addresses. Here, putting the signup form on your website comes first. Ideally, to encourage sign-ups, you should offer exclusive content or discounts. You can utilize different kinds of forms, like pop-ups, event registration, contact forms, etc.

Once subscriptions are collected, it becomes pivotal to segment the email list based on user behavior, demographics, preferences, and more. As a result, you can send targeted email newsletters, thus increasing engagement and conversions. 

Step 3: Create Compelling Content

Once you have a list of targeted audiences, it is time to think about what content to suggest. There is a wide range of options, from educational content to promotions and personal recommendations. Here, understanding the preferences of each group is crucial.

For instance, if you have introduced a new line of corporate gifts, you could create a concise blog post or design a dedicated landing page for those in the marketing field. Tailor your content to suggest unique gifts for employees within that demographic.

And to grab their attention, do not forget to keep the subject line appealing, short, and to the point. Otherwise, they cannot even open your email.

You can also use email messaging for sharing your portfolio and highlighting your professional skills. For example, if you are a photographer, you can leverage this tool to share the best 10 wedding photos from your portfolio or craft behind-the-scenes videos. 

Email marketing for photographers provides a powerful platform to engage and captivate your audience with content that highlights your expertise.

Step 4: Ensure Mobile Friendliness

Ensuring that your email campaigns are mobile-friendly is crucial. Given that the majority of users open emails from their mobile devices, it’s essential to optimize your campaigns accordingly.

Several reputable email marketing services, such as Mailchimp, Squarespace, and GetResponse, integrate seamlessly with WordPress and offer mobile accessibility. Therefore, be sure to select a service that is relevant and conducive to your email campaigns.

Step 5: Analyze Insights 

After successfully following all the steps mentioned above, you can run email marketing campaigns. To measure how successful they were and what you need to improve, it is important to have a look at analytics. These insights will help you enhance customer retention.

Marketers can find possibilities for improvement by thoroughly monitoring analytics such as open rates, click-through rates, and consumer engagement patterns.

Boosting customer retention may present some challenges. We suggest having a look at “The Email Marketer’s Guide to Boosting Customer Retention,” which you can find quite useful.

Wrapping Up 

Building a robust email marketing presence on your WordPress site noticeably increases customer engagement and drives results for your business. We explored the top five steps you should take to establish successful email marketing strategies for WordPress. 

Start by choosing a suitable email marketing service, segmenting your audience, creating relevant and compelling content, and, of course, analyzing insights on a regular basis to identify weaknesses and mitigate them effectively. 

The post Email Marketing Strategies for WordPress appeared first on WP Pluginsify.

To build and grow an email list, you have to be very strategic. You need to be a little bit crafty using incentive to lure people to subscribe to your list and to make this happen you are going to need a pretty, non-intrusive but equally persuasive opt-in form optimized for the highest of conversion.

MailOptin has a free and paid version. We are going to review all you can do with the free version of the plugin.

Installing MailOptin

To install the free version of MailOptin, log in to your WordPress site’s dashboard, go to plugins on the side menu and click on “add new”. Search for ‘MailOptin’ and once it shows up just click install. Activate the plugin, and you are good to go.

After you’ve installed and activated the plugin, it should appear on the side menu. Click on it, and you will see a lot of options you can access. We will touch all of them, but let’s start with the settings panel.

MailOptin: Settings

Here, you can control some of the basic stuff. For example, you can allow usage tracking; you can insert a MailOptin Affiliate Link, and go through all the Email Campaign Settings.

You can also change the sender name, change the Email Address that is going to be used to send the emails, change the reply to the email address, insert details about the company name, address, and so on.

MailOptin: Connections

MailOptin integrates with all the popular email marketing plugins. To connect to any of them, this the place you can do that.

In this settings page, you can add the authorize MailOptin to access your account or provide API keys of any of the supported email marketing services you use and the plugin will automatically add all the subscriber lists.

MailOptin: Optin Campaigns

Via the Optin Campaigns page, you get to create lightboxes, in-posts, sidebar and widget opt-in forms, and so on.

Here you get to create beautiful lead capture forms including pop-up opt-in forms, before and after post form and sidebar widget forms. which can help grab the visitor’s attention and help you get more leads. You can also add a sidebar and widgetized opt-in forms which will always be available to the visitor’s disposal, so they can subscribe whenever they feel like it.

MailOptin: Email Campaigns

Here you can add new post notification campaigns and automatically send an email to your subscribers informing that you have a new post published on your website.

Premium Version of MailOptin

If you like MailOptin lite and want to boost your lead generation and email marketing strategy, then you can go for the paid alternative. Notable features that you will be getting with the paid version of the plugin includes features like:

• Automated/Event-Triggered Newsletters
• Different Optin types like Notification bar and Slide-ins
• Exit-intent and Slide-in Triggers which can help boost conversion rates.
• Page-views and time on site
• Scroll based triggers
• Custom CSS
• Branding removal, so that your visitors gets to know it’s all you.
• A Lead Bank.
• Different and effective Display effects.

And many more features that you get to see on the pricing table below.

Here is a breakdown:

Standard – $99 per year for unlimited opt-in campaigns, exit-intent, sidebar forms, before/after post forms and email support.

Pro – $199 per year for all features in the previous plan, including advanced optin analytics, priority email support, WooCommerce, EDD integrations and lots more.

When you purchase any of the premium plans, you will get support and updates for one year. However, you will miss out on updates and support at the expiration of your license, but you will still be able to use the plugin regardless.

Get the free/lite version from WordPress plugin repository.

Premium version available from their website.

Conclusion

MailOptin is easy to use, the options are well described and pretty straightforward. If building list is a priority for you which I know it is, then there is a lot of benefits you will get using this plugin. You will be making the right decision with MailOptin, when it comes to email list building; you don’t just pick any email list building software otherwise you will likely end up frustrated because of a lack of depth and functionality. It is a must-have if you really want to experience growth.

This is a guest post written by Collins Agbonghama from MailOptin.

The post MailOptin – The Ultimate Newsletter & Lead Generation WordPress Plugin appeared first on WP Pluginsify.

WordPress, on the other hand, though capable of sending out mail notifications; can’t send email newsletters to subscribers. The most important step to begin with the idea of email marketing is to start developing a mailing list. However, there are other things to take care of as well. So, let us discuss the common email marketing errors that WordPress users make.

Using the Tools for Blog Subscription as Email List

When it comes to email marketing, one of the most common mistakes is confusing the blog subscription tools with email lists. There are various WordPress plugins and services that allow you to send blog posts notifications via email to your subscribers, such as JetPack and MailChimp. But you need to understand that they won’t help you to get more email subscribers, send newsletters or manage the contact list. With them, users also miss out the advanced analytics features that an email list can offer.

Relying on a Single Form for Sign Up

Many small business owners or bloggers end up offering only one single form for signing up with them. Well, it’s another common mistake in email marketing. Unless you are someone super popular, customers will surely not notice that single sign up form of your site. Therefore, it’s important your site also includes popups or multiple forms in most viewed locations to improve the visibility of your forms for email signup.

It is vital for a small business to also come up with an eye-catching sign-up form or a way that can persuade new visitors to quickly subscribe to the mailing list. This is an essential part of the ‘Call to action’ strategy and must not be avoided.

Depending on WordPress for Sending Email Newsletters

WordPress does offer various plugins that can help you in sending email newsletters. But building the email list based only on these plugins can be a terrible mistake. You can’t send emails to all the contacts at once through these plugins. Therefore, you need to sign up with proper email marketing services such as Aweber or Constant Contact to ensure that you don’t miss a single email address. Ensure that you don’t make this mistake and hence do not skip using a proper email marketing service.

Purchasing Email Lists

Purchasing email lists is a terrible thing to do and can lead to totally destroying your whole attempt of email marketing. You develop a business website or start a WordPress blog with lot of efforts and a purchased email list does manifold harm to it. Some of the email addresses from the list might not be even real and for others, imagine how spammed they would feel receiving your newsletters without knowing anything about your brand. Buying a list of emails can get your brand penalized or banned even by the providers of email service.

Using Optins Unnecessarily

Do you know over-using Optins can lead to damaging the overall user experience with your site? If not, then do know now. Using too many popups and slide-ins on your site can cause annoyance among the users.  And all of your email marketing techniques may turn out to be futile if the user experience turns out to be terrible. Also, it will disrupt your attempts at fixing your site’s SEO and hinder the overall email subscription campaign.

Not Beginning to Build the Email List

People often don’t understand the importance of building an email list for their websites and forget to create one. However, from reaching out to the users to bringing them back and ultimately boosting the sales of your website, all can be achieved through a well-built email list. An email list requires constant upgradations so that you can always ping back your regular subscribers for new updates and offers. Therefore, stop ignoring this effective email marketing tool that does not require any investment, but only your attention and time.

Not using a Lead Generation Tool

How can you expect a good number of subscribers, when you are not aware of the ‘know-how’ of getting them? The old guess game doesn’t work now because people are busier with their lives and get irritated with constant mail, hence considering it as spam. Tools like OptinForms will serve this purpose for you by growing your email list quickly by generating leads.

Forwarding Emails Excessively

Have you ever considered that forwarding too many emails can affect your email marketing? It’s quite a common mistake that majority of the business owners end up doing. It is fine to send your newsletters to the customers, but forwarding too many of them can cause vexation and irritation. Inform your users the numbers of emails they are about to receive per week or month, at the very time when they sign up to avoid further inconveniences. This will instill a sense of belonging in them and the next time, you shoot up an email to their inboxes, they will read and go through the content vividly.

Not Testing the Performance of the Site

Creating your website and sending emails, but not researching about its performance, can cause serious damage to your email marketing. If you do want to attract the online traffic to your services or products then, you do require testing its performance as well. Find out how each of the plugins or optins is working and what the things you need to do to enhance your lead generation process.

The above-mentioned email marketing mistakes are quite common. But, they can cause serious harm to the online reputation of your brand, if not taken care of properly. Try to be careful when you opt for email marketing so that you can keep your online presence unaltered and intact with the help of an awesome marketing strategy.

The post Common Mistakes WordPress Users Make with Email Marketing appeared first on WP Pluginsify.

This plugin claims to improve the traffic to your website or blog by using creative templates to attract users to subscribe to your website. The setup of the plugin is easy and takes just a few minutes.

The main feature of this plugin is that it offers seamless integration for your website and email marketing companies like Mailchimp, Drip, and Aweber to grow your email list easily and effectively. The conversion rate of this plugin is good and you can see an increase in your subscribers in just a few weeks of usage.

Tons Of Beautiful Layouts To Customize

The plugin offers visually appealing widgets, pop-ups, sidebar boxes and light boxes to get the users to sign up in just a couple of minutes. The layouts available on this plugin are attractive and user-friendly. This method saves a lot of time in marketing your content and also makes your website look professional and engaging. You can also track your analytics using the tracking tool to know the performance of the plugin. It also tracks user behavior and surfing patterns to know the best time to display the pop-up.

Another great feature of this plugin is that it offers an exit intervention pop-up to convert new readers into loyal subscribers easily. There is even an option for people who comment on your website for subscribing to your website.

Optin Cat Key Features

To sum up the benefits of this plugin, here is the list of all the features this plugin offers:

• Offers easy integration with all major email marketing companies like Mailchimp, Drip, Aweber, Mad Mimi, Zapier etc.
• Gives an option of choosing from many layouts and templates to make your website look more appealing.
• You can choose from widgets, pop-ups, light boxes etc to customize the plugin.
• The conversion rate of this plugin is high and your email list will grow quickly.
• It tracks user behavioral patterns to decide the best time to display the pop-up.
• It also has an exit intervention box to improve the user experience and convert new users into subscribers. You can also add a personalized Thank You message for your subscribers as a token of gratitude.
• The setup is easy and it takes only two minutes to activate this plugin on your website.

So these are the features that the Optin Cat plugin offers for WordPress. You can customize the plugin in many ways and enhance the visual appeal of your website or blog. Email marketing drives a lot of traffic and can enhance your sales quickly. At this price, this plugin is one of the best plugins in the market to grow your email list and improve your traffic easily and effectively.

Details & Download Price Range $35-40

The post Optin Cat WordPress Plugin Convert Readers to Grow Your Email List appeared first on WP Pluginsify.

The exhaustive list of plugins available on WordPress is handy and can be used easily by anyone to improve their business and enhance their reach. The best plugin to generate more readership and traffic for your website and your business is the Popup plugin for WordPress called ConvertPlug.

Many websites use this plugin for generating leads and increasing subscribers. This plugin uses world-class conversion techniques to improve your traffic and enhance the appearance of your website.

Make Your Website a Lead Generating Machine

This plugin has some great features to help you make your website a lead generating machine. You can build an email list in minutes with the beautiful popup templates offered by this plugin. There are more than a hundred colorful templates available to give you a choice which matches the theme of your website.

You can promote your offers and new posts with the readymade templates and add them to display at any of the ten locations created by this plugin.

You can create an exit popup or a video pop up from the many other options available to allow your readers to subscribe to your website or read another related post. If you have an eBook to offer, this plugin has an option of inviting your readers for a free copy of the eBook in return for a to subscribe or follow.

Improve Your Social Interaction with Your Targeted Audience

Another benefit of this plugin is that it allows you to improve your social interaction with your targeted audience. Social sharing is a unique way to enhance your business. This plugin generates more social followers who take your business further. It supports all big marketing platforms and email providers with just one click. Which makes this an efficient and dependable plugin.

You can also import or export your email list quickly and safety with ConvertPlug. The best thing about this plugin is that it offers you real-time analytics of your website’s performance in terms of clicks, subscribers, and views.

Main Features

To sum up the fantastic advantages of this plugin, here is the list of all the features this plugin offers:

• Builds your email list in a more targeted way and in less time.
• Offers more than hundred colorful readymade templates to choose from.
• Supports all email service providers and significant marketing platforms.
• It is easy to save your email lists for future use with this plugin.
• Enhances your social presence with a social sharing option and eBook sharing button.
• Organically increases your subscribers and followers without disturbing their reading view.
• Offers more than ten popup locations to place the popup screens and improve the reader’s experience.
• It has an option to create video popups, exit popups, and embedded forms to make your website aesthetically pleasing.
• Gives real-time results of how the plugin is helping you improve your business without spending much time or resources.

This innovative and powerful popup plugin is the best conversion plugin you can use on your website for improving its organic reach. The beautiful popup designs offered by ConvertPlug will make it an engaging experience for your readers and supporters.

Details & Download | Demo

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