Moreover, it can turn out to be a quite cost-effective method. So, despite being one of the oldest tools of digital marketing, businesses shouldn’t underestimate its importance.

So, if you use WordPress and want to learn more about how to enhance your email marketing efforts, then this guide will help you get started.

Step 1: Install WordPress Plugin 

If you want to have everything in one place, then you definitely need an email marketing plugin. It will help you simply manage customer relationships, build targeted audience lists, send email campaigns, increase your conversion rates, and much more.

In general, one of the basic steps is targeting the audience. It is crucial for success. No matter how great your product or service is, if you don’t reach the right people, it might go unnoticed.To get to the point, a WordPress newsletter plugin can act as a helping hand.

So, at the initial step, it is worth finding a WordPress newsletter plugin to stay in touch with your audience and send them relevant messages.

Today, there are a wide range of plugins for every type of business. Among the most common are booking plugins, which have gained popularity for streamlining appointment scheduling and efficiently managing bookings. Yet, using these plugins comes with its own set of challenges.

There are many pros & cons to using a WordPress booking plugin. The good news is that you have a variety of options, as there are many plugins available. To avoid possible issues in the future, make sure you choose the suitable option that aligns with your business needs.

Step 2: Implement a Signup Form 

To launch winning email marketing campaigns in WordPress, you need to collect users’ email addresses. Here, putting the signup form on your website comes first. Ideally, to encourage sign-ups, you should offer exclusive content or discounts. You can utilize different kinds of forms, like pop-ups, event registration, contact forms, etc.

Once subscriptions are collected, it becomes pivotal to segment the email list based on user behavior, demographics, preferences, and more. As a result, you can send targeted email newsletters, thus increasing engagement and conversions. 

Step 3: Create Compelling Content

Once you have a list of targeted audiences, it is time to think about what content to suggest. There is a wide range of options, from educational content to promotions and personal recommendations. Here, understanding the preferences of each group is crucial.

For instance, if you have introduced a new line of corporate gifts, you could create a concise blog post or design a dedicated landing page for those in the marketing field. Tailor your content to suggest unique gifts for employees within that demographic.

And to grab their attention, do not forget to keep the subject line appealing, short, and to the point. Otherwise, they cannot even open your email.

You can also use email messaging for sharing your portfolio and highlighting your professional skills. For example, if you are a photographer, you can leverage this tool to share the best 10 wedding photos from your portfolio or craft behind-the-scenes videos. 

Email marketing for photographers provides a powerful platform to engage and captivate your audience with content that highlights your expertise.

Step 4: Ensure Mobile Friendliness

Ensuring that your email campaigns are mobile-friendly is crucial. Given that the majority of users open emails from their mobile devices, it’s essential to optimize your campaigns accordingly.

Several reputable email marketing services, such as Mailchimp, Squarespace, and GetResponse, integrate seamlessly with WordPress and offer mobile accessibility. Therefore, be sure to select a service that is relevant and conducive to your email campaigns.

Step 5: Analyze Insights 

After successfully following all the steps mentioned above, you can run email marketing campaigns. To measure how successful they were and what you need to improve, it is important to have a look at analytics. These insights will help you enhance customer retention.

Marketers can find possibilities for improvement by thoroughly monitoring analytics such as open rates, click-through rates, and consumer engagement patterns.

Boosting customer retention may present some challenges. We suggest having a look at “The Email Marketer’s Guide to Boosting Customer Retention,” which you can find quite useful.

Wrapping Up 

Building a robust email marketing presence on your WordPress site noticeably increases customer engagement and drives results for your business. We explored the top five steps you should take to establish successful email marketing strategies for WordPress. 

Start by choosing a suitable email marketing service, segmenting your audience, creating relevant and compelling content, and, of course, analyzing insights on a regular basis to identify weaknesses and mitigate them effectively. 

The post Email Marketing Strategies for WordPress appeared first on WP Pluginsify.

Email signature software can benefit helping you track, plan, or manage emails that individuals have sent. What Email signature generators will allow your business is to create stigmatized email signatures fast. All you have to do is input information like phone, number, name, Web URL, etc.

Further on, an email signature generator will form for you an email signature. You can copy-paste them into your email signature settings, which you can find on your email. Also, you can regularly use email signature software within email apps and Customer Relationship Management software.

Further in this article, we have listed for you some of the best email signature software. So buckle up, and let’s get started.

1. CodeTwo Email Signatures for Office 365

CodeTwo Email Signatures for Office 365 is cloud-based, and that means it will let you design and control your email signatures. It will also make it possible for you to design disclaimers for all consumers within this organization. It is easy to set up and what makes it even more impressive is that it is adjustable for all devices, mobiles, tablets, Windows, mobile email clients. You name it, and it’s possible to adjust it to that device.

2. Newoldstamp

Newoldstamp is an exceptional email signature template to help you create your own! The excellent part about this software is that it will automatically create signatures for all your employees. Based on the template that you choose.

Also, you don’t have to worry if all of your team members reinstalled their signatures. You can automatically change logos, designs, and photos, all you have to do is change the master signature template.

3. WiseStamp

WiseStamp is one of the most popular email signature software that you can find on the market right now. There is no need for additional installation of software or hardware as you maintain everything on the browser. It means you can access it at any time as well as any place.

With this software, you can even add additional social profiles to your email, and there is also an option to add gifs to your email signature, cute, right?

This software is straightforward to use and user-friendly. Lastly, it is essential to mention that it supports several browsers like Google Chrome, Firefox, also RockMelt.

4. Opensense

Opensense software is a platform that is mainly used for the promotion of campaigns with signature tools. This software supports email systems such as G-Suite, Salesforce, Office 365, Outreach, and many others.

TOpensense is also adjustable for the devices and mobiles.

5. MySignature

MySignature helps its users to create one-of-a-kind email signatures to create and spread perception about specific brands. It also supports multiple email clients such as Outlook, Apple Mail, Gmail, and so on. It is a simple process that only takes several minutes to create your signature.

Conclusion

An email signature is pretty helpful software that you should consider trying out. It is often described as a Box of text at the end of an email message. As previously mentioned, it usually contains Senders personal notification. You can mainly use it to promote different brands. This software comes with plenty of features.

We genuinely recommend you at least consider trying out few different types of email signatures.

The post The Best Email Signature Software in 2021: Sign Emails Correctly and Quickly appeared first on WP Pluginsify.

But, to be honest, creating email marketing campaigns on your own is very hard. Sure, you can do it manually, but by the time that you write all the personalized emails, the promo offer, discount, whatever, will already be expired.

The second option is, of course, to pay someone to do it for you. But, the problem with hiring people is always the same; you have to dictate what they need to write, worry if they are going to do it properly, and if they don’t, it is your responsibility to make it right.

Thankfully, there is also a third option, and that is, using the email marketing tool called INBOX.

INBOX

Features

This email marketing tool is very easy to use, thanks to its drag-and-drop editor called INBOXBrush. With this editor, you can take your email marketing campaigns to a whole new level, especially with the options to add logos, signatures, bios, and so on.

The editor interface is very user-friendly, and it does not require coding knowledge, which means that you can create newsletters in a heartbeat. You can also add images, buttons, social media links, menus, and more.

If you work for/have multiple brands, INBOX allows you to manage all of them from a single account. And it does not matter if the brand(s) is under GDPR or CASL; INOBX covers both.

Also, if you need to do some subscriber management, you can do it through one dashboard for every single brand.

Putting a twist on boring, old signup forms can help your brand attract more customers, and with INBOX, you can customize those forms for use on social media, websites, or even email signatures.

Everyone knows you can’t be there personally, all the time, to chat with every new person that is interested in your brand. Still, you can always go the extra mile and give potential and existing customers a good feeling about your brand by sending them personalized emails enhanced with INBOX’s smart segments.

We have been talking on and on about what INBOX can do. But, is there a way we can back our statements up? The answer is yes, we can, with INBOX’s analytics section.

Through this section, all of your email campaigns can be traced in order to inform you how many emails were opened, read, and marked as spam. The information you receive will be stored, and thanks to it, you will have a better idea of what to improve and what is fine as it is.

In a nutshell, INBOX takes the email marketing campaigns for all your brands and puts them in the same space, so it would be easier for you to provide and manage quality campaigns for a greater number of people.

If all of this sounds complicated and overwhelming, do not worry, INBOX has a webinar you can attend where they will explain all the features and show you how to use them.

Pricing

When talking about this tool’s price, we have to mention that it has a one-time fee, which means there are no subscriptions on a monthly or yearly basis that you have to deal with. Instead, you just pay once and use the tool forever, which is ideal if you run a SaaS Marketing Agency.

However, if you decide that this tool is not for you, INBOX has a 60-day refund policy, which is more than enough time to discover its every feature.

There are three price plans for this tool, but there is no difference in the features you get with each one. So which plan you should choose purely depends on the size of your company.

The cheapest plan is called Single, and it costs 59 dollars for 7.500 subscribers.

The next plan is called Double and costs 118 dollars for 15000 subscribers.

The last plan is called Multiple and costs 177 dollars for 30000 subscribers. This plan is the only one that will allow you to remove branding.

Conclusion

INBOX is a great tool that will help you a lot when it comes to newsletters, promo offers, personalized emails, and so much more. It enables you to customize everything through a user-friendly drag-and-drop interface. It also allows you to manage multiple brands from the same account and view stats on your email marketing campaigns’ performance. Some would even list it among the best Mailchimp alternatives.

The tool’s sixty-day no questions asked money-back guarantee will allow you to test it out completely and decide for sure if you want to keep it or ask for a refund.

And, of course, the most important thing, the tool has a one-time fee, so you can say goodbye to annoying subscriptions while enjoying lifetime access to INBOX.

What are you waiting for? Get INBOX today and take your email marketing campaign game to the next level.

The post How to Create and Automate Tailored Email Marketing Campaigns for Multiple Brands appeared first on WP Pluginsify.

You all know the classic scam emails that you’ve received in the past, which go along the lines of “Mark found out you are his only living cousin”, or something similar. Nowadays, it is hard to know which emails are a scam and which ones are not since scam emails have become far less obvious, and the scammers much smarter!

As a business owner, you must always protect your customers. Plus, it is not a good look when your email shows up along with a warning or in the spam folder. This will only make them see you as “fishy”, and nobody wants that.

Specific email security solutions will help you not to become a victim of fraud, phishing, spoofing, and so on. Using them, you will protect not only you and your business but your customers as well!

So let’s check some out, shall we?

1. KDMARC

The first spot on our list goes to KDMARC. This handsome devil will help you detect any email spoofing and defend yourself against it.

What most people don’t know is that their outgoing emails can be infected with malicious data as well. That’s why KDMARC is a great tool. It will protect your outgoing emails against malicious activities, domain forgery, email spoofing, and other phishing attacks.

With this tool, you will protect your company, brand, domain reputation, and of course, your customers. Plus, your bounce rate will drastically decrease.

This tool’s Smart SPF feature allows you to alter email sources and IPs in the SPF record without the need to visit the DNS.

With it, you can also monitor DMARC compliance for any and every email that you sent using your domain. Getting real-time insight into which of your emails fail or pass the authentication check is a big plus!

But what if someone out there is impersonating your business? You can find that out with this tool and identify any unauthorized sources that are pretending to be you!

KDMARC is not only a tool that shows you what’s happening. Instead, it also offers clear action steps that tell you how to deal with threats.

The email defender it provides you with will automatically send an alert and a report full of details via email to you. You can also request a forensic report and see all the message-specific data.

2. Barracuda Essentials

The next spot on our list goes to the one and only Barracuda Essentials. This tool will help you protect your data, emails, and users in no time. It will stop advanced threats, spear-phishing, spam, and malware like a pro!

Using it, you can protect all your data and files from corruption and recover them since this tool offers cloud backups. So if you ever experience unwanted deletion or something similar, your data will be brought back.

This tool is also equipped with inbound filters that detect and sanitize every email before it hits your customer’s inbox. This and much more is achieved using multi-layered analytic engines that detect any unknown threats.

Also, in case you ever suffer connectivity loss or server outrage, Barracuda Essentials has an emergency mailbox just for you. That way, you don’t have to worry about missing any important emails.

3. Mimecast

In third place comes Mimecast, a cloud-based security system that will protect your customers, company, and employees. Mimecast will defend you against spam, malware, spear-phishing campaigns, and more.

Innovative technologies, applications, and policies that identify threats are something that this hero brings to the table. It really will identify threats and block them before they reach your email inbox.

Besides that, this tool has policy-based security that can be integrated with Secure Email Gateway. It also comes with content control, end-to-end encryption, and DLP.

This software will detect all the attachments used in various techniques like sandboxing. That way, it will block any possible threats that may be present. Plus, it protects you against any impersonator emails.

Its robust security will control your outbound emails and provide 360-degree email protection.

And lastly, we have to mention that Mimecast uses the DMARC Analyzer to protect your company from domain spoofing.

4. INKY

In final place, we have – INKY. This tool will protect your business from any kind of phishing attack.

It utilizes domain-specific computer vision as well as machine learning to detect any phishing emails. When it detects them, it will block and stop them from getting through email programs.

It will raise warning banners as soon as it detects any suspicious email. That way, you will know how those emails look, and you will be ready for them in the future.

Those warnings will be shown on your computer as user-friendly messages.

The software itself is easy to use, and administrating activities can be done right from the dashboard. You can also track how many phishing emails you got, and you can report any suspicious email with just one click.

Conclusion

In the end, we can all agree that having email security is a must! It is important to keep yourself safe as well as your customers.

You never know which email is a threat to your business. That is why it is better to prevent something than deal with it later.

So use one of the above-mentioned tools and keep your company, employees, and customers safe at all times! Do not let somebody ruin your reputation and your brand!

The post Best Email Security Solutions That Provide Reliable Protection Against Spam and Phishing appeared first on WP Pluginsify.

Email marketing has become a crucial tool in running your business. Growing your mailing list and gathering subscribers is something everyone wants and needs in order to expand. And as the need for email marketing became greater so did the number of tools designed to make the whole process easier.

In this article, we’ll be looking at one such tool called MailPoet. So, if you’re new to this sort of business management (or are simply looking to switch things up) and are in the market for WordPress email software, read on and see what MailPoet can do to help you.

The MailPoet plugin

An important thing definitely worth noting is that MailPoet is a WordPress plugin, so you can get your emails sorted through your WordPress dashboard. It features an integrated drag-and-drop email design tool, and while those have become quite common, more often than not they won’t be integrated into your WordPress site.

You can use MailPoet to create newsletters, signup forms, manage and gather your subscribers as well as segment them into more mailing lists if necessary. There are also a lot of customization options and the plugin is relatively easy to use.

Installation and Getting Started

The first thing you’ll have to do is purchase a code for the plugin, and you will typically have to wait about 24 hours for your site to get verified (to make sure it’s not spam). Once your site is verified, go to the Plugins tab on your WordPress Dashboard and click Add New.

Search for MailPoet and install it on your site. When that’s complete you’re going to see the MailPoet icon above “Plugins”.

In order to get your Premium version going, open the plugin and click on “Settings”, there you should see the Key Activation option in the far right.

Go back to where you’ve purchased the code, copy it to your clipboard, paste it in the right place, and voila, you’re done.

Features

1. Importing contacts

If you already have some previous contacts and subscribers you would like to transfer to MailPoet all you have to do is click on “Subscribers” and then find the import button.

This is going to give you three options. You can import your contacts directly from there if you’re a user of MailChimp. If you do not use MailChimp you can either paste your contacts’ data into a text box or you can upload a file that you’ve previously downloaded with all of your contacts already there.

When you’ve finished with that, click on “Subscribers” again and they should all be there. You can manage them from here and move them into separate mailing lists if you need to.

2. Creating emails

When you first click on “Emails” it’s going to provide you with the options of creating either a newsletter, a welcome email, or a post notification. You can also edit the things you’ve previously started quite simply by hovering over them and clicking “Edit”.

Whatever you choose to create first, you can either do it by picking from a wide selection of pre-made templates or you can make one from scratch. It’s up to you. The customization tools for the templates are extremely easy to use and allow you to change as much or as little as you want.

Here you can add or remove content from your newsletter, this includes texts, images, buttons, social media accounts, post links,  footers, etc.

There is also the option to add more columns to the template if you wish to have more information in it. And in the Styles tab, you can change the font size, color, and alignment.

There are also two color sliders that can change the color of the newsletter’s background and the global background according to what you want. 

After you’ve finished designing your perfect newsletter, just select a list of clients to send it to, add your sender and reply address and you’re settled.

When creating a post notification, you can select how often and at what time you want it to be sent out.

3. Signup Forms

This is where MailPoet gets really great for people with zero experience in coding or design. The form editor features a handy drag-and-drop design tool so that you can customize your forms any way you wish. There is also an option to choose from a vast array of premade templates or build a form from scratch.

When creating a signup form, you can choose to make it a pop-up, slide-in, a fixed bar, or place it below pages, whatever works for your brand.

If templates are not your thing and you wish to make something completely unique for yourself, skip the templates and go straight to the editor.

Much like the email editor, the signup form one also provides you with a myriad of customization options, such as changing the background, font, border, error message style, color, and font. You can choose the form placement and create custom CSS. There’s also an option to upload images as your background, so the possibilities are really limitless.

When you’re done with crafting the perfect form, you can either manually type in the details of everyone you wish to send it to or just use one of your premade mailing lists.

4. Stats

With this feature, you can track the response rate for your emails in real-time.

When you open the “Emails” option in MailPoet, you will be able to see the total number of people you sent an email to and how many of them opened it. Along with this, you can also track your engagement by individual subscribers. You can check this by clicking “Subscribers” on your dashboard.

Once that’s open, you can see the number of subscribers in total, those that remain unconfirmed, people that have unsubscribed at some point, and inactive people. By clicking on each of those stats individually you can see exactly how many emails you sent, the number of opened emails, clicked and unopened ones.

Other Features

• MailPoet fully integrates with WooCommerce and you can use it to inform your customers of new products, or even activate a feature that sends you emails every time a certain product is bought.
• MailPoet will allow you to automate two different types of emails, welcome emails, and post notifications. A welcome email is a one-time message and you can choose to have it sent to a new subscriber right after they subscribe or have it sent out later as a little reminder. Post notifications keep your subscribers up to date with what’s on your site and you can choose to send one out daily, weekly or monthly depending on how often you post.
• If someone is continuously not clicking on what you’re sending, it becomes spam for them and you. But if you go to “Settings” and then click “Advanced” you can choose the option to stop sending your emails to inactive subscribers, either after 3, 6, or 12 months.
• Create any number of lists you are in need of, segment them if you wish, and when you make a form, attach it to a specific mailing list meant just for that one form.
• Load your blog post and attach it to the newsletter you’re sending out, save that as a draft or send it right away

Fees

AppSumo is currently offering 3 deals on MailPoet, all one-time purchases. The only difference between the deals is the number of subscribers.

The Single plan costs $49 and allows up to 5,000 subscribers per website. The Double plan costs $98 and allows up to 10,000 subscribers. And finally, the Multiple plan, which allows up to 15,000 subscribers per website costs $147.

There is also a version of MailPoet that you can get for free, but if you do decide to take this route, you’ll only be able to have up to 1000 subscribers and some of the features will be missing.

Conclusion

While this tool might not be for everyone, it offers many fantastic features that make it very user-friendly and efficient. Having a tool of this sort right on your WordPress dashboard is a breath of fresh air and makes the entire process of email marketing breezy.

Its email editor is elegant and very easy to use. Plus, it integrates well with third-party apps and does a lot of work for you using automation and design templates. The only two drawbacks of this tool would be that its form editor might be a little simple for some and that the scheduling is limited.

Overall, MailPoet is a very useful WordPress plugin many would enjoy using. It’s simple, it multitasks and it automates. What more could you ask for!

The post Easily Create and Manage Emails From Inside WordPress With MailPoet appeared first on WP Pluginsify.

The issue here is that you can’t really have 20 people working on just emails every day, and that is where a plugin comes in handy.

You should find a great plugin that is going to take over the workflow and do all of the emails on its own. Maybe the most important thing that a plugin can take care of is the periodical updates that need to be sent out to all of your subscribers.

For a human, this would be a tedious task to do. So, why not find a plugin that does everything for you, automatically, once a specific trigger has been set off.

Also, the other benefit of using an email plugin is that you won’t be spending a whole lot of money on email marketing campaigns.

Now that we know what we can accomplish with an email plugin, the only issue that remains is to decide which one to use. Here are some suggestions!

1. SendFox

SendFox is going to be the first plugin that I talk about. This plugin is very simple to use and understand from the get-go. It has a simple and clean user interface and there isn’t a whole lot of complicated features just laying around.

With it, you can easily automate a lot of things, in just a few clicks of a button. You can create an automation that will send a welcome email as soon as someone subscribes to your newsletter or they simply create an account. Another great thing is that you can also add links that will lead your subscribers to some of your more successful content. This way you will ensure a steady flow of visitors on a daily basis.

When you start creating emails using this plugin you will be pleasantly surprised with all of the ways you can edit and structure the emails. From changing colors to adding pictures there is nothing that you can’t do with your email campaigns using this plugin.

2. FluentCRM

FluentCRM is one of the most popular names in the email plugin category. It comes with the ability to do email marketing automation within WordPress. But unlike other plugins, it doesn’t connect WordPress sites to any SaaS servers. Instead, it utilizes email sending services like Amazon SES, MailGun, SendGrid, etc.

FluentCRM provides users with a block-based email composer that makes it easy to craft beautiful email templates. It has native integration with Fluent Forms and FluentSMTP to collect leads and ensure faster yet reliable email deliverability. In addition, the plugin automatically integrates with popular WordPress plugins like WooCommerce, Easy Digital Downloads, LifterLMS, Learndash, MemberPress, WishList, Paid Memberships Pro, WPFusion, etc.

After collecting leads, FluentCRM can show complete contact profiles that include the contact’s general information, communication history, purchase history, and many more. FluentCRM also provides the users with multiple options to segment their contact lists and run targeted email campaigns, email blasts, email sequences, etc.

But the true potential of this plugin lies within its email marketing automation functionality. If you’re running an online store, membership site, online course site, blog, you can set up various trigger-based behavioral emails, follow-up emails, and many more with FluentCRM’s visual automation funnel builder.

3. Mailchimp

You have probably heard about this plugin before. This is also a great tool especially if you are using WordPress since it now acts as a bridge between your Mailchimp account and your WordPress account.

The great thing about this plugin is that it is completely free for you to use and creating an account is also completely free. Then again there are some limitations to the free plan, so if you are a big company or business you can opt for one of the premium plans.

The plugin is able to send out great email campaigns to whoever you have on your mailing list. It is also great if you have a lot of mobile users on your site since this plugin is very nicely optimized for them.

4. HubSpot

Here we have yet another great plugin for WordPress using which you can create great email marketing campaigns in a matter of minutes. You can create forms and all kinds of pop-ups which will help increase the number of people on your mailing list with ease.

The other great thing that this plugin offers is the option to add a chat tool using which you can engage even further with your visitors increasing the chances that they are going to subscribe to your mailing list.

Also, if you are feeling lazy, you could always use a chatbot that will answer simple questions that your visitors may have (this is especially great if everybody from your team is offline or away from their workstations).

5. Mailster

This plugin is not as cheap as the other ones, but it is really helpful and handy. The plugin is a great way to create effective email campaigns that are also mobile-ready. It has a great drag-and-drop builder using which you can create the perfect email campaign in a matter of minutes, if not seconds, without any fuss.

Also, considering its features and pricing, this plugin is more suited for big businesses that have already established themselves.

6. MailPoet

And last but not least is MailPoet. MailPoet is a great free WordPress plugin using which you can manage a whole lot of things on your site. You can manage your subscribers and you can also very easily import your existing mailing list from your CRM or any other marketing tool for that matter.

The only downside of this plugin is that it is free for you to use only if you have below 2000 subscribers on your site. So if that is not the case, you’ll have to become a premium user.

Verdict

Whichever plugin you decide to go for, I guarantee that you will be satisfied. The only thing that you have to be on the lookout for is whether the plugin is mobile-friendly and whether it has a lot of features and tools using which you can create great-looking email campaigns in a matter of minutes.

I will once again recommend that you check out SendFox because it will provide you with a whole lot of features that are very well polished and work perfectly.

The post Top 5 Email Plugins for WordPress That Will Help Keep Your Subscribers, Followers, and Fans in the Loop appeared first on WP Pluginsify.

If you are working in the financial/banking sector, are offering services to your clients, or are an entrepreneur with his/her own company, you probably know (or should know) the importance of email signatures. Having an email signature signals you know how to be professional and have effective communication with your clients. Even though your clients don’t really expect to see that in an email, it is really obvious something is missing if one company has it and another one doesn’t. And guess which company a potential client is going to choose? The one that seems more professional, of course!

Emails are still widely used in every sector and every industry, and having an email signature is important for establishing an identity. You always want to appear serious, professional, and authoritative.

What is an Email Signature

In case you don’t know what email signatures are, here is a short recap. Email signatures are a combination of words that are added to the conclusion of each email you send out. It can be added automatically or with a click of the mouse. It is basically a business card in an email. It should present all of the important information, such as your name, contact number, work experience, and a title or your job in the company you are representing.

A growing number of companies have an email signature and use it in their marketing to show professionalism, create brand recognition, and provide info about the company.

Naturally, your email signature needs to be visually appealing and have a clear design. For that, you should use consistent fonts and colors, make sure it is responsive on all devices, and, if needed, have a legal disclaimer that can include confidentiality or copyright to certain information.

However, you also need to make sure all of your employees have the same email signature layout and design since you want to portray an image of consistency. All of this can seem like quite a hassle to do. Checking everybody’s emails, making sure the signature is the same, keeping an eye on everyone. It almost sounds impossible. That is why you should use an email signature generator.

Best Email Signature Generator

Scribe is a tool designed to create great customizable email signatures along with banners and calls to action. It also makes sure all of the emails are consistent.

With it, you can add calls to action in your email signatures, as well as promotional banners for your marketing strategy. It also tracks your signature conversion rates and analyzes them so you can see how effective the signature is. You can see how many people saw your signature and how many engaged with it. That way you can change certain parts of it to try and make it more effective.

The tool is quite easy to use and set up. Here is a screenshot of how to add calls to action:

These calls to action are built into the email signature templates, so you can just add a bit of text to them, and you are done.

The promotional banners are also easily added, just upload an image and add a link related to your business. Here is a screenshot of how to add banners:

You can schedule your marketing campaigns containing specific banners so you can just set them when needed. G-Suite can also automatically update the email signatures with scheduled information.

Here is how you can schedule campaigns, see a list of your currently active campaigns, and how they are doing in terms of CTR:

The tool comes with a lot of options to customize your email signatures. You can choose from different templates, change their colors and fonts. You can even send images using your own domain with the DNS integration.

However, as we mentioned before, make sure the design is consistent across the company and keep in mind that you want to appear professional. So don’t use different fonts for every line and bold colors just to make something stick out.

Scribe is GDPR compliant and you can get it for a $39 one-time purchase. With that, you get lifetime access to Scribe, which is a great offer. All of the features are included, and you get 5 licenses (5 users) for this price. If you need more licenses, there are also options for that. It costs $78 if you want 10 licenses and $117 for 20 licenses, meaning 20 users or employees will be able to utilize it.

Conclusion

As you can see, having an email signature portrays a professional image of you and your company. It provides you with an opportunity to brand yourself, to appear professional and reliable, and to show who you are, who you represent, and what is your role.

Just be sure you keep it down on the colors and fonts. Making the signature stick out does not mean the customers will like it.

Also, we have to say once again that  Scribe is a great tool; it is easy to use and is quite inexpensive. So we are sure you will enjoy using it for creating your email signatures.

The post How to Customize Email Signatures and Make the Best Out of Them appeared first on WP Pluginsify.