Google Analytics

There are many SEO reporting tools available on the market today. However, not all of them are created equal. Google Analytics is one of the best SEO reporting tools available. It is a free tool that provides detailed data about your website traffic. It can help you track your website’s performance and make necessary changes to improve your SEO strategy. Additionally, Google Analytics can also help you track your competition and understand their strategies better.

Pros of using Google Analytics

If you’re looking for an all-in-one SEO reporting tool, Google Analytics is a great option. It’s a free platform that gives you insights into your website traffic, keyword ranking, and more.

Here are some of the pros of using Google Analytics:

1. You can track your website’s performance over time.
2. You can see how much traffic your website is getting from organic search.
3. You can find out which keywords are driving traffic to your website.
4. You can see what countries your visitors are coming from.
5. You can learn more about your audience, such as their age, gender, and interests.

Cons of using Google Analytics

There are a few potential drawbacks of using Google Analytics as your primary SEO reporting tool. First, it can be challenging to decipher all of the data that Google Analytics provides. There is a lot of information available, and it can be difficult to know which data points are most important to focus on. Second, because Google Analytics relies on cookies to track user behavior, it can sometimes provide inaccurate data if users clear their cookies or use multiple devices. Finally, Google Analytics does not provide any information about organic search keywords, so you won’t be able to see which keywords are driving traffic to your site.

Google Search Console

If you’re serious about SEO, then you need to use Google Search Console. This powerful tool from Google lets you track your website’s search performance, so you can see how your pages are ranking and what keywords they’re ranking for. You can also get detailed insights into the click-through rate, impressions, and position of your website in the search results. Best of all, it’s free to use!

Pros of using Google Search Console

There are many benefits to using Google Search Console (formerly known as Google Webmaster Tools).

Here are some of the most notable pros:

1. You can see how your site is performing in Google search results. This includes your average position, the click-through rate, and how many impressions you’re getting.
2. You can submit your sitemap to Google, which can help them index your site more effectively.
3. You can get alerted whenever there are issues with your site, such as when it’s not being indexed correctly or when there are malware warnings.
4. You can see which queries people are using to find your site, and then optimize your content accordingly.
5. You can use the data from Search Console to improve other aspects of your digital marketing strategy, such as your paid search campaigns.

Cons of using Google Search Console

There are a few potential drawbacks to using Google Search Console as your primary SEO reporting tool. First, it can be difficult to get accurate data if your website is new or hasn’t been properly set up in Google Search Console. Additionally, the data in Google Search Console is only updated once every 24 hours, so it’s not as timely as some other reporting tools. Finally, you can only track a limited amount of data with Google Search Console – if you want more detailed data, you’ll need to use another reporting tool.

Ahrefs

If you’re serious about SEO, you need to track your progress and Ahrefs is one of the best tools out there for doing just that. It’s an all-in-one platform that can help you with everything from keyword research to backlink analysis to competitor analysis.

Ahrefs is especially useful for its ability to show you the most valuable keywords for your website. It does this by looking at the Search Engine Results Pages (SERPs) for your target keywords and then calculating the Keyword Difficulty (KD) score for each one. The KD score is a measure of how difficult it would be to rank in the top 10 results for that keyword. The higher the KD score, the more difficult it will be to rank.

Pros of using Ahrefs

SEO experts use a variety of tools to help them track their progress and report on their findings. Ahrefs is one such tool, and it has a number of advantages that make it popular among SEO professionals.

First, Ahrefs provides detailed information on keywords and backlinks. This data can be extremely helpful in identifying which keywords are most effective for your website and in determining where you need to focus your SEO efforts. Additionally, the information on backlinks can be used to identify which websites are linking to your site and whether those links are helping or hurting your SEO efforts.

Second, Ahrefs offers a variety of features that make it easy to use and interpret the data it provides. For example, the tool allows you to export data into Excel so that you can further analyze it or create visually appealing reports. Additionally, Ahrefs’ interface is designed in a way that makes it easy to understand what the data means and how it can be used to improve your SEO strategy.

Third, Ahrefs is constantly updating its database with new information. This ensures that you always have access to the most accurate data possible and that you can trust the results you’re seeing from the tool.

Fourth, Ahrefs offers excellent customer support. If you ever have any questions about how to use the tool or interpreting its data, you can contact their customer support team and they will be more than happy to help you out.

Cons of using Ahrefs

Ahrefs is a comprehensive SEO tool that offers numerous features and benefits. However, there are also some potential drawbacks to using this tool.

One potential downside of Ahrefs is that it can be difficult to navigate for users who are not familiar with SEO tools. There is a learning curve associated with using Ahrefs, and it can take some time to become proficient in all of its features. Additionally, Ahrefs is a paid tool, so there is a monthly subscription fee associated with using it.

Another potential drawback of Ahrefs is that it does not offer as many features as some of the other top SEO tools on the market. For example, Ahrefs does not have a keyword research tool like Moz or SEMrush. This means that users who want to use Ahrefs for keyword research will need to use another tool in conjunction with it.

Overall, Ahrefs is a powerful SEO tool that can be very beneficial for users who are willing to take the time to learn how to use it properly. However, there are some potential downsides to using Ahrefs that should be considered before signing up for a subscription.

Screaming Frog

If you want to get an in-depth look at your website’s SEO, Screaming Frog is one of the best tools out there. It’s a desktop program that you can use to crawl your own site, or someone else’s, and collect data about all of the pages on the site. Once it’s done crawling, it gives you a ton of information about each page, including things like title tags, meta descriptions, h1 tags, and more. You can even see how many incoming links each page has, and what anchor text is being used for those links.

Pros of using Screaming Frog

If you’re looking for an all-in-one SEO reporting tool, Screaming Frog is a great option. It offers a wide range of features, including the ability to crawl and analyze your website, track keyword rankings, and generate reports. Plus, it’s very user-friendly – even if you’re not a tech-savvy person, you’ll be able to use it without any problems.

Some of the other advantages of using Screaming Frog include:

1. It’s free (for up to 500 URLs).
2. It provides detailed data about your website’s SEO performance.
3. It’s easy to use and navigate.
4.  It can be used for small or large websites.

Cons of using Screaming Frog

1. Can be overwhelming for large sites
2. May miss some on-page issues
3. Only offers a limited free version

Moz

Moz is one of the most popular SEO reporting tools on the market. Its platform includes a suite of tools to help you track your SEO progress, including keyword research and rank tracking. Moz also offers community forums and extensive resources to help you learn more about SEO and how to improve your ranking.

Pros of using Moz

There are a number of reasons why Moz is considered one of the best SEO reporting tools by experts. First and foremost, it provides users with valuable insights into their website’s ranking on search engines. Additionally, Moz’s Keyword Explorer tool helps users identify which keywords are most likely to result in organic traffic and conversions.

Another big advantage of using Moz is that it offers a wide range of features and resources for both beginners and advanced users. For example, Moz’s Beginner’s Guide to SEO is an excellent resource for those just getting started with SEO. And for more experienced users, Moz provides detailed case studies and white papers on a variety of topics related to search engine optimization.

Finally, Moz offers its users access to a large community of experts who can offer advice and support. In addition to the ability to ask questions in the Moz Q&A Forum, users also have access to live chat support from Moz representatives.

Cons of using Moz

There are a few potential cons of using Moz as your go-to SEO reporting tool. First, because Moz offers both a free and paid version of their software, the features available in the free version may be limited compared to other tools. Additionally, some users have reported that the Moz interface can be difficult to navigate and use.

Conclusion

In conclusion, an effective and comprehensive SEO reporting tool is essential to understand the performance and effectiveness of your website. We have provided five of the best SEO report tools that are used by nearly all experts in their practice. Each of these tools has its own set of features and functionalities that make them valuable. By choosing the right tool for your needs, you can ensure that you have access to the most effective insights into how well-optimized your web presence actually is.

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These are, for example changing the noindex meta tag to index, unblocking the page in robots.txt, or setting appropriate <title> tags. These are the basics on which each audit of the site begins. However, if you don’t block Google robots and the titles have been set up properly, it is worth going to the next optimization step.

Priorities

I start optimizing the website with elements that can potentially give the most significant traffic increase. Many factors make up a well-optimized website, but few give such effects as using traffic data from GSC. You can start by setting meta descriptions, improving PageSpeed score, or adding a few new articles, but it is best to focus on using keywords that already generate traffic to your site.

Please note: This optimization method is effective for websites that already have traffic from search engines. Completely new sites usually do not have enough data to be used for optimization. It is best to connect the selected website to Google Search Console and collect data from at least 2-3 months to obtain information about clicks, impressions, and positions.

Time for the gist of it:

The traffic in June 2019 is about 1200 users. After the changes described below, organic traffic increased to about 2000 users per month.

The graphs concerning the average positions:

How to Use GSC to Increase Traffic?

In the performance report, Google Search Console shows information about the number of clicks, impressions, and positions of selected phrases. We can check which queries had the most impressions and clicks and the landing page of clicks.

There are several ways to check the landing page with the assigned phrases, for example, using tools such as Google Data Studio, SeoTools for Excel, or Pulno. So what is the secret?

We need to find keywords that are not included in <title> tags, <hX> headings, or the content of the page.

We focus on keywords that have a lot of impressions, but their positions are lower than 1-5. CTR of phrases on positions lower than 5 usually does not exceed five percent.

Looking at the above graph, we can see that improving the position by 2-3 places can double the traffic, and those are the phrases that I start to optimize the page with.

Right now, we have information about pages that are often displayed and clicked in Google, and we know what positions they are on. It is time to find pages that do not have popular keywords in the title, heading, or content.

Crawling the page with Pulno will be great here. It can be integrated with GSC data and thus obtain information on which pages of your website do not have keywords in the most important places from the search engine’s point of view.

• – The dark icon means a keyword is present in the heading, gray icon (as in the example above) means no keyword.
• – A keyword is present in the title tag.
• – A keyword is present in the content.

Action

It’s time for the next step in optimizing the content on the site. At this stage, we have traffic data from Google Search Console. We also have information in which keywords give traffic on pages but are not available in the most important places on the site.

So now we start working. The easiest way is to fill in the missing content on the site. In most cases, it is enough to add 1 or 2 paragraphs of a text containing the missing keywords. If there are not many keywords, even one additional sentence may suffice.

Titles

A more difficult task is to optimize titles and headings. Title tag <title> is still one of the most important elements on the site, and it is not only my opinion. Keywords included in <title> are fundamental for the position of the site.

However, I don’t recommend mindlessly adding keywords to the title. It’s worth remembering the limitations on the length of the displayed title, between 55-60 characters. Additionally, a good title tag should encourage clicks and respond to user needs.

So when optimizing the title, it is worth paying attention to:

1. Keywords in the titles – it is possible that the current keywords give more traffic than the keywords indicated in the report.
2. Length of the title.
3. Call to action – good CTA encourages clicks and increases CTR.

Headings

For headings, the situation is similar to that of title tags. I’m not in favor of long h1 headings. A concise heading containing a keyword with the greatest potential for organic traffic is the best solution, in my opinion.

Additional keywords are better placed in lower grade h2 headings. Of course, consideration is advisable. Just as the titles are visible in search results, the headings are visible in the content. Keyword overload makes the text look artificial and may not be received positively by users.

Keyword Selection

About 15 percent of the queries entered in Google every day is new, never searched before. While optimizing the website, we should focus on popular phrases, which can bring the most organic traffic.

I am an advocate of dividing optimization into rounds – depending on the size of the site, it is good to choose the threshold of phrase impressions from which we will start. Most often, the first round is keyword optimization with over 50-100 impressions. The next stage is to observe the results, and after about 2-3 weeks, we move on to the second stage.

I’ll start the second stage with a fresh page crawl. Then we have to download data from Google Search Console again. At this stage, I lower the threshold from which I start the analysis to phrases with 20 impressions.

We can observe new phrases with over 50 impressions – this is the effect of optimizing the page after the first round. Next, iterations can be done less often. Each subsequent round is connected with adding additional keywords and better visibility in Google, i.e., new phrases appear, which are worth optimizing the page for.

Cannibalization

Analysis of data from the Search Console often indicates several pages ranking on one keyword. This is called cannibalization. In the image above, you can see that for a selected keyword, 3 different pages appeared in results. About 65% of the impressions belonged to the homepage.

The rest of the impressions were related to page / example1 (anonymized data). This means that search engines cannot decide which page is more valuable for users. This is often the case with similar titles and content on two different pages.

A couple of scenarios should be considered. If Google shows several results, one below the other, then this is the ideal situation. We take up more space, and the chance that users click one of our results increases. It is worse if there is cannibalization, and no page is visible high in the search results. In such a case, I recommend choosing one URL (usually the URL with more impressions and clicks) and optimizing it. For the other URL we can:

• Reduce optimization – change <title>, remove keywords from the content.
• Set the canonical tag to a more popular version of the URL.
• Redirect to the more popular version of the URL.

Conclusion

In the article, I have included position charts and traffic data. After the first round, I recorded a 24 percent increase in traffic, which was already visible two weeks after the changes. After 4 months, the organic traffic graph showed an improvement from 1,200 unique users per month to about 2,000.

It is an increase of more than 66 percent, which was achieved with just a few hours of work, which is as much as it takes to acquire one, two guest articles at most. This is undoubtedly one of the most effective methods of improving website traffic!

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