In this guide, we’ll walk you through the step-by-step process of adding Google Analytics to your WordPress website.

Section 2: Why Add Google Analytics to WordPress?

Google Analytics is a free web analytics service offered by Google. It tracks and reports website traffic, helping you analyze user interactions and make data-driven decisions to enhance your online presence.

Here is why to add Google Analytics to your site:

1. Visitor Insights: Google Analytics provides detailed information about your website visitors, including their geographic location, devices used, and browsing behaviour.
2. Content Performance: Track the performance of your content to understand which pages are popular, how long users stay, and what content they engage with the most.
3. Traffic Sources: Identify where your traffic comes from, whether it’s through search engines, social media, or other referral sources.

How to Add Google Analytics to WordPress?

Now, let’s go through the process of adding Google Analytics to your WordPress website.

1. Create a Google Analytics Account

If you don’t have a Google Analytics account, create one by visiting the Google Analytics website and following the sign-up process.

2. Set Up a Property

After creating an account, set up a property for your WordPress website. You’ll receive a unique tracking code.

3. Copy the Tracking Code

Once your property is set up, copy the provided tracking code. This code is essential for linking your WordPress site to Google Analytics.

4. Install a Google Analytics Plugin

To simplify the process, use a WordPress plugin. One popular option is “MonsterInsights.” Install and activate the plugin.

5. Connect Google Analytics with the Plugin

Within your WordPress dashboard, navigate to “Insights” and click on “Settings.” Connect your Google Analytics account with the plugin by following the prompts.

6. Paste the Tracking Code

In the plugin settings, find the section for adding the Google Analytics tracking code. Paste the code you copied earlier and save the changes.

7. Verify Tracking

Visit your Google Analytics account to verify that the tracking code is correctly implemented. It may take a few hours for data to appear.

Conclusion

Adding Google Analytics to your WordPress website is a fundamental step in optimizing your online presence. By following these simple steps, even beginners can harness the power of data to make informed decisions about their content, audience, and overall website performance. Embrace the insights provided by Google Analytics to enhance your WordPress site and create a more engaging online experience for your visitors.

The post How to Add Google Analytics to WordPress: A Complete Guide appeared first on WP Pluginsify.

Surveys are important for the businesses and in this article we will discuss all the relevant reasons. Therefore we suggest you read the article thoroughly and you will get all the information and key points. How do surveys impact your business ?

Learning from Customers for Better Alternatives

Businesses do their best to attract customers. But sometimes what they do is not what customers really need. They do their market research and for a long time they stick to the same strategy.

However it is essential to evaluate the needs of your customers, as they are the people who create the need for your products or services. You can use a free online survey maker to create the best surveys and gather all the information from your clients.

Sometimes customers can help businesses to find great and better alternatives for their services and be the first in the market to adapt the changes. Let’s take an example of Covid times, as many businesses changed their services to be available for larger audiences.

Many of them started online alternatives, implementing door to door shipping. If they didn’t get feedback, they could not evaluate the needs, even if they knew about the existence of Covid 19.

Types of Surveys For Better Results

• Customer Satisfaction Surveys: Averages satisfaction and areas for improvement.
• Net Promoter Score (NPS) Surveys: Meters loyalty and advocacy.
• Product/Service Feedback Surveys: Gathers intake on offerings.
• Customer Experience (CX) Surveys: Paths overall customer journey.
• Market Research Surveys: Collects market trends and opportunities.
• User Experience (UX) Surveys: Evaluate website/app ease.
• Customer Feedback Forms: Enables open-ended arguments.
• Post-Purchase Surveys: Captures rapid impressions.
• Online Reviews and Ratings: Surveys public opinions.
• Client Opinion Polls: Manages quick insights.
• Employee Feedback Surveys: Coordinates staff with customer goals

Employee feedback surveys are essential to understand employees’ needs.As happy employees means happy customers, which means successful business. As a business owner you should value employees, so they will value the customers. Finding the best gifts for them is essential,for instance gifts for women in their 30s to make them feel special in your company.

Use Data For Better Business Operations

You can use data for better business operations. Data is precious and generating it is not a piece of cake. Thus surveys help to generate data that will be useful. And if in the future you will feel ready, you can sell the data as well. Many companies nowadays use this method and offer their data. There are great survey templates that you can use and make professional surveys.

Here are some points on how to collect the right data with surveys:

• Define Concrete Objectives
• Draft Precise Questions
• Make Surveys Brief
• Use a Different Question Types
• Ensure Analytical Flow
• Avoid Guiding Questions
• Form Demographic Questions
• Pilot Test Questionnaires
• Easy to access on Online Platforms
• Set Real Response Timeframes
• Use Encouragements on a Smart Way
• Study and Act on Data Promptly

Happy Customer Strategy

Happy customers strategy starts with professional market research. Surveys are the core component of this. For doing professional market research you will need to do great market research. There is a great Guide to Market Research that you can use to understand the most important aspects.

Market research is an important part of the business operations and you need to be aware of it. Market research is not a one time thing, you need to do it continuously.

Here’s a brief breakdown of the steps for conducting market research:

• Recognize Research Goals
• Determine Target Audience
• Select Research Method
• Form Research Tools
• Gather Data
• Analyze Managed Data
• Place Market Trends
• Assess Competitors
• Outline Conclusions
• Make Informed Decisions

You can carry out market research to ensure you are on the right track with your offered services and products. Market research is the core element and you can do it with the help of your collected data. You should ensure that your team is eligible to work with the data and if not you can train them.

Market research is an essential guiding business via the  consumer preferences and industry trends. By going deep into market research, companies achieve a deep understanding of their target audience, allowing them to offer their products, services, and trade strategies to meet growing markets using market intelligence tools.

Adapting Services to Customers

Adapting services to customers is a great practice. And if you start doing it today then you will notice the results very soon. It is not easy to adapt services and it might cost time and money, but if you do so, you will have better chances to be one of the first lines of the market.

If you do not have time and enough resources you can always hire pre-vetted, experienced virtual assistants and bookkeepers from Wishup and have better experience with your task management.

4 Must Steps for Adapting services to customer needs

1. Customer Feedback as a guide
2. Offerings for Relevance
3. Improving Customer Satisfaction
4. Promoting Brand Loyalty

Surveys: Key to Success

Surveys are the key to success, but which surveys? There are certain types of surveys that work the best depending on your niche. If you do not know how to choose the right survey, then you might pick several ones until one works for you.

The key to success lies between the creativity of the surveys and the right methods. The right methods include using demographics, being consistent and including as many clients as you can. Remember that the number of the participants in your survey also defines the success and value of the survey.

Final Points

Now you clearly know how surveys impact your business and how to create surveys. If you have enough competences it is not hard to create the right surveys and be successful in it. All the companies need to have both customer and employee satisfaction surveys.

Besides satisfaction surveys it is essential to understand the concrete needs of employees and clients to offer them what they want. If you adapt to the needs of your customers then you will provide more value. Here the best tool for you is profound market research, which is not one time thing and you need to focus on it for several weeks. You are all set, good luck with your future surveys!!!

The post How Does Survey Impact Business? appeared first on WP Pluginsify.

Web analysis can be summed up as the collection, measurement, inspection, and reporting of web data. And by employing web analysis, you can substantially increase the amount of traffic that comes to your website. The great thing about web analysis is that it not only improves your chances of being noticed but also enhances the experience long-term users of your website have.

We can break down the process of web analysis into four basic steps those being: the collection of data, the processing of data, the development of key performance indicators, and the formulation of online strategies.

Data collection – a crucial step in this process as the collected data will serve as a foundation. By collecting as much relevant data as possible, we can ensure that we will get accurate results.

Data processing – in this step, we take the previously collected data and give it meaning. We can turn what was just a jumbled mess of words and numbers into useful information by sorting the data. The time that users spend on our website, the number of unique visitors, the bounce rate, and what people search for on our website are just a few examples of data that becomes more meaningful.

Development of key performance indicators –  by looking at the previously collected information, we can develop key performance indicators using which we can gauge the success of our website. This step gives us a clear view of our strengths and weaknesses.

Formulating online strategies – now that we know what we excel at and where our efforts are not really paying off, we can start to formulate strategies for how to achieve our goals. Be it saving or making money, increasing popularity, or market share; we now have a clear goal in mind that we can work towards. And with the previously collected information backing us up, the chances of success are quite high.

Now that you have a basic overview of what web analysis represents, here are some of the best tools to help you analyze your website.

Top 5 Web Analysis Tools

1. Screpy

To start things off, let us talk about Screpy, an all-around great web analysis tool that both novices and experts can appreciate. Created by veterans in the field of web development, Screpy is an AI-driven web analysis tool that provides a modern and easy to use design.

Screpy’s main selling point is the fact that you can monitor and evaluate all of the data it collects without using another program. This makes it ideal for small startup companies as you would only have to pay the licensing fee for one program instead of four or five. And even though you would be spending less money, you would not be getting an inferior web analysis tool.

With is its streamlined design, Screpy enables fast work in which cross-referencing data is a piece of cake.

Screpy comes with a W3C validator, and it keeps track of metrics like page speed, uptime, and SERP rank. By using Screpy, you can make sure that your website is running at top speed.

At the time of writing this article, Screpy is on sale for 75% off on AppSumo. So grab this deal while you still can and make your website the best that it can be.

2. Google Analytics

A great albeit sometimes overwhelming web analysis tool. With Google being a well-established company with the most popular search engine, by far, people wanted an app from it that will let them monitor the data that users of its search engine left behind. Enter Google Analytics, formerly known as App+web, the most popular web analysis tool out there.

Largely thanks to being free, Google Analytics has built a big community of die-hard users. Some of the things that Google Analytics monitors include how many visitors your site gets, how visitors interact with and process your site and how much time visitors spend on your site.

With the range of other things that Google Analytics tracks, you will surely not find yourself lacking data.

3. Matomo

Marketed as the best alternative to Google Analytics, Matomo is an open-source tool that puts a strong emphasis on keeping your data safe. And with over one million high-profile websites actively using Matomo, it should not be taken lightly.

The main selling point of Matomo is the fact that it was designed with privacy in mind. Matomo ensures that the only person entitled to the data that you collect is you. Not only that, but it also complies with Europe’s data protection regulations (GDPR for short), which are notoriously strict.

Having said all of that, Matomo can still provide you with all the useful information that you come to expect from any web analysis tool. Plus, it is free!

4. Semrush

Another great all-in-one web analysis tool, trusted by many high-profile brands like Tesla, Walmart, and IBM, Semrush is primarily a content marketing platform and visibility manager.

With more than 40 tools that cover everything from keyword research to social media management, Semrush is aimed at users that want to be able to cast a wide net in terms of web analytics.

The main downside of this tool would be its price, as it is above $100.

5. Hotjar

An interesting and unique web analysis tool, to say the least. Hotjar is a type of heat map software that lets you pinpoint website elements that get the most and least interaction. Elements that get a lot of interaction are color-coded red or orange, while elements that get the least amount of interaction are color-coded blue or cyan.

By analyzing a site while taking into consideration where people like to click, we can design a better user experience that will make sure people want to come back to your website.

While this technology is pretty cool and can be very useful, it should only be used once other types of analysis have already been conducted. The return on investment for this tool is quite low compared to the other tools we mentioned.

Another great thing about Hotjar is that it is free for personal use, and the base Business plan is only $99 a month.

Conclusion

If you are struggling with making your business successful in the online realm, you really need to give web analysis a try. Thankfully, there are a lot of great tools at your disposal. The only thing that you need to do is figure out which one suits you and your goals the best.

The post Top 5 Web Analysis Tools That Will Significantly Help With Monitoring and Improving Your Website appeared first on WP Pluginsify.

Let’s say you are a website owner or a marketer trying to improve sales and generate more revenue for your company. You know that you need to do everything you can to improve the user experience and make your website visually appealing to your visitors. Luckily, there are lots of tools and options out there to help you with that. Therefore, you should use performance-enhancing tools (some of them we will mention further down in the article) to make sure you are optimizing your site in the right way.

For example, you can use the Speed Scorecard to see how fast your mobile site is, or you can use the Impact Calculator to calculate the potential revenue and the opportunity of earning higher revenue once you improve your site speed.

There is a lot of guidance out there published by Google about performance and different data regarding performance. The goal is to show website owners and developers the importance of constantly updating their site and making sure it is working properly. However, there are some misconceptions about website performance in general.

For example, user experience cannot be captured by a single metric, which is why PageSpeed analyses several metrics to create a page score that you can later use to optimize your site for a better experience. Also, real-world performance varies a lot due to some differences in devices, network connections, and other factors that depend on the external environment for each user. That is why you need to calibrate your environment to test different conditions and use different parameters, such as mobile and desktop, or 3G and 4G.

What is Google PageSpeed Insights

Google PageSpeed is a performance index of your webpage, and there are two types of PageSpeed indexes: desktop and mobile. Mobile, being the more popular device type for viewing sites, has stricter rules for performance. Also, PageSpeed Insights gives you some suggestions that you can then use to improve your webpage (here’s an extensive tutorial on how to use Google PageSpeed Insights to analyse web pages).

There are two types of data being used when analyzing your site, lab and field data. Lab data is useful for debugging and fixing performance issues but may not portray the real-world data very well. Field data, on the other hand, is used to portray the true and real-world experience. However, it comes with a more limited set of metrics and limited debugging capabilities.

PageSpeed is an important metric to analyze and keep an eye on as it is a performance metric. And we all know that performance affects user experience, retention rates, and conversion rates. Similarly, this will have an effect on your site’s performance and customers as well.

There is a lot of research being done on this topic which reports that you can lose up to half of your prospective clients due to a slow site. Other features such as calls to action, having a visually appealing site, and the design of the site are also important.

The performance score summarizes the overall performance of a specific page. When it comes to the scores, you want to have a number that is as high as possible. Above 90 is seen as good, 50 to 90 means you need to do some improvements to your site, and below 50 is considered as poor quality.

How does it work

When you type in a URL of a site you wish to check, the algorithm will look up several features of the site, such as the Chrome User Experience Report, the First Contentful Paint, the First Input Delay, the Largest Contentful Paint, and the Cumulative Layout Shift.

Then, it will classify these into 3 segments which describe the experience on the site as either good, needs improvement, or poor.

How can you check your stats

There are several methods you can use to test your PageSpeed:

1. PageSpeed Insights Test Page

This is probably the easiest way for you to test your site. Simply go to this website and paste your URL into the input field. Then, you will see your results and what needs to be improved.

2. Lighthouse in Chrome Dev Tools

Lighthouse is an open-source tool that lets you test your webpage, and you can do this straight from your browser. You just have to install Google Chrome, open DevTools, and click on the Lighthouse Tab.

Next, click on Generate Report and wait a few seconds before you get a full report on your site. To do this, you just submit an URL and the tool will run a series of audits. The report will tell you how well your site did and also what needs to be improved.

3. PageSpeed Insights API

This is the third and final method that we will mention here. It comes in handy for checking your PageSpeed programmatically. This API can be used without a key for some small requests, but for higher request rates you will need a key.

Here is a better overview of how to use the API.

What else can you do

Some other helpful tips for improving your site include optimizing and compressing images on your website. This allows it to be rendered faster and more efficiently. You should also minify CSS, HTML, and JavaScript to remove any unnecessary data from your page.

Along with that, set up your server response time. This is the amount of time that your server will take to start loading page content.

Lastly, use browser caching to make sure your site loads faster and keep in mind your SEO and how it relates to your business.

A solution to all of your problems

Thanks to the rise of technology and the amazing skills of many developers, there is a plugin that can help you with all of this.

Hummingbird is a plugin developed by WPMU DEV. This plugin is designed to make your website faster and to optimize its performance.

The plugin can enable text compression as it uses gzip to make your site better. By sending zipped files you can save money on hosting and do things faster. It also pre-connects to required origins to establish earlier connections and preloads requests that prioritize resources on order.

It avoids big network payloads and efficiently uses browser caching for any site. Naturally, like any other good website optimization plugin, it minifies CSS as it strips unused code from your CSS, and it fixes your JavaScript execution time as it delivers smaller payloads and preloads them. Also, it minifies JavaScript and speeds up your load time.

WPMU DEV also have the Smush image optimization plugin that compresses your images and gives you faster load times. Meaning these two tools go hand in hand together.

Next, the Hummingbird plugin eliminates render-blocking resources as it moves all critical CSS and JavaScript inline and defers unused CSS. There is also a lazy loading option for off-screen images. Lazy loading is a technique for online content that, instead of loading the entire web page and rendering it to the user in one go,  loads the required section and delays the rest of the web page, until it is needed by the user.

The plugin also scans your site and provides a one-click fix to speed up your site. It will show you what files are slowing down your site and will provide tips on how to fix it. That way you get faster loading times, higher search rankings, and, ultimately, happier visitors.

There is also a really good caching system (as mentioned above) with a full-page Gravatar and browser cache tool. You also get performance reports with tips on how to run your site.

There is a feature for asset optimization so you can better position and minify JS and CSS files, and get better SEO, Pingdom, and GTmetrix ranking.

As you can see, Hummingbird is an easy to use tool with lots of features and options to help you improve the speed of your site. Probably the best thing about this plugin is that it is completely FREE.

There is also premium membership access if you need a really fast site. This gives you access to Hummingbird Pro with more features, such as automated scanning, uptime monitoring, enhanced minify compression, and image optimization. You can get the pro membership here.

Can I get a perfect score

Many of us have tried to get a perfect score on PageSpeed and many of us have failed. Some say it is even impossible to get the perfect score, but you can still try. If you want to see all it takes to get the highest score (and still fail), click here.

But remember, the higher the score, the better!

Conclusion

As you can see, a lot of little things go into trying to have a high score on PageSpeed. It is definitely not easy to do and requires constant checking and analyzing to see how your site is doing.

Luckily, Hummingbird is here, and this plugin can do a lot of the work for you as it is designed specifically for achieving higher site speed. Also, agencies like WPCoreWebVitals.com help pass Google PSI tests and meet all the core web vitals requirements. So do give them some consideration.

Just remember to often check your site speed using any of the tools we mentioned above to ensure the best user experience.

The post How to Get a Perfect Score on Google PageSpeed Insights and Give Your Site’s Performance a Boost appeared first on WP Pluginsify.

Ensure that you talk to the web development company to help you optimize your website during design. In case you still have some doubts about this popular strategy, here are some key benefits of using or performing A/B tests on your website.

It Allows You to Determine the Performance of Your Site

When preparing and performing an A/B test, you will have to check the different indicators of the performance of your site. The A/B tests have a direct relationship with the optimization of these indicators. Therefore, you must be informed of the current numbers and how the current design can increase those numbers.

Tools like Google Analytics offer you a series of indicators that you can check to verify the performance of your site at the level of visits. Here are some of the indicators that could help you:

• The number of views on a single page.
• Visitors per month.
• Number of pages that a single user views during his/her visits.
• Traffic of users accessing from mobile devices.
• Average time visitors spend on your site.
• Recurring visitors.
• The number of websites that link or share your content.

These are just some data that you can find out by thoroughly reviewing the performance of your site using Google Analytics or any other tool that has the same function. All these indicators help you to know the areas you should improve on your website.

It is the first step to be able to create a strategy that will help you decrease or increase certain figures that are negative or positive, respectively, on your website. To perform the A/B tests on your website, you can contact top web development companies to hire WordPress developers.

Identify Problems or Weak Areas of Your Site

Performing A/B tests help you to detect certain areas that you must improve on your site to increase conversion or sales rate. In certain cases, the most effective solution could be to redesign the area with the problems which could be:

• Images in low quality (it can severely affect your online stores).
• Call-to-action buttons that are not clear or that have contrast problems.
• Contact page with necessary information.
• Confusing navigation.

All the mentioned elements are common areas in the A/B tests. So not only will you detect which area is problematic. You can come up with a solution using the A/B tests and let the users decide.

It Allows You to Understand the Importance of Certain Design Decisions

Performing A/B tests allow you to recognize problem areas on your website and experiment with certain design options. You can see how those design decisions can affect other indicators of your site that are unrelated, such as those mentioned above.

If you want to analyze your site in-depth, you can start by reviewing the following components of your website:

• Layout: Navigation menu, buttons, sidebars, footer, forms, etc.
• Text: Titles, subtitles, descriptions, text on CTA buttons, etc.
• Visual: Images, colors, videos, logos, etc.

When creating a website, you should not only take into account the visual identity of the brand but also the preferences of the users to whom the site is directed. Starting by reviewing the data you get about the performance of the site is a great way to detect problem areas and perform A/B tests to verify which option your users feel most identified with.

It Allows You to Generate Marketing Strategies for Your Site

Performing A/B tests allow you to generate marketing strategies for your site. By redesigning problem areas, you can reach a larger audience and extend their stay on your website. For this, you need to study and analyze the results of the A/B tests carried out.

This way, you can direct your energies in increasing the traffic and the conversion rate of your site – both crucial indicators that determine the success of a web page.

Another way to obtain information to improve your site is through comments from your visitors. You can open a suggestion box or ask them to participate in a survey. Also, it is a good idea to set targets as the percentage you want to increase your traffic after the A/B tests. This will allow you to stay focused on improving a single area of your site for each test you do.

In Conclusion

The A/B tests have many advantages if you perform them properly because they help you make certain design decisions where you may have doubts. In addition, it allows you to generate marketing strategies and optimize your site so that traffic increases, and users feel comfortable visiting each web page of your site. Performing A/B tests on your website offer many benefits to your site.

Remember that there are several considerations that you must take into account when performing tests. But one of the most important is to choose pages with a large amount of traffic for your tests. Ensure that you talk to the web development company to help you optimize your website during design.

The post Key Benefits of Performing A/B Tests on Your Website appeared first on WP Pluginsify.

But, wait, without having up-to-date and accurate analysis, will you be able to come up with an on-point strategy? That is surely going to be a lot difficult than it sounds. This is where web analytics steps in to help you out.

In reality, web analytics helps you in several ways. Right from developing your future strategy to determining whether the objectives are being achieved or not, this fundamental part of online marketing proves out to be beneficial at every step. In this way, you can ensure the consistent improvement of user experience through your website.

With several free tools available online, there is literally no reason for businesses, regardless of their size, for not using web analytics to assess the digital marketing strategy success. However, for those who are new to this entire realm may find the entire process daunting and exhausting.

And, most of the time, business owners even neglect this integral aspect, owing to their unawareness of its importance. So, here are some reasons that clearly define the importance of website analytics.

1. It Defines Online Strategy

A lot of people live with a perception that web analytics is only restricted to a script installation on the website that would show a monthly report of visitors. However, in reality, it is much more than that. Web analytics entails analysis. The numbers that the tool is going to deliver should be construed appropriately before you involve them in making knowledgeable decisions.

With the help of detailed analytical data usage, you would be able to understand your visitors in a much better way. This user understanding will turn out to be crucial while forming an online strategy for your business. Whether you intend to customize your website according to the requirements of your users or you just want them to alter their behavior, the starting point for you will be to know their reaction to your website.

This will not only help you have a clear understanding but will also assist you in optimizing online strategy and outlining future objectives.

2. It Lets you Adapt Better

Now that you have your objectives set in place and you are precisely determining the successes and failures of your websites, this information will help you enhance different aspects of your website by adapting your current position. To begin with, website analytics help you understand the flow of your website. Right from where your visitors are landing to where they are going. Where they are leaving, analytics tools help you know every element.

Once you have looked into these aspects, you will be able to find whether or not visitors are navigating to such pages where you want them to go. This will, in turn, help you understand whether you are attaining your objectives or not. After figuring out answers to such questions, placing the Call-to-Action button at the right place will become easier for you.

Moreover, you can even utilize analytics data to acclimate with latest technologies by having an idea of the devices that your visitors are using to visit your website. Be it better speed or certain browser, this analytics will help you figure out the vital information.

3. Tracking Bounce Rate

One of the greatest challenges for every novice businessperson is to decrease the bounce rate from the website and at one point in time, eliminate it altogether. To put it in simple words, the bounce is when visitors visit your website and leave it without clicking on any link or taking any action. The higher the bounce rate, the lesser will be the sales that you would get.

By dividing total bounces by total visits, you can simply measure the bounce rate. If you have a higher bounce rate. It simply means that your visitors are unable to locate what they are looking for, on your website. Therefore, it is a marketer’s duty to keep a track on the bounce rate so as to enhance the user experience.

Web analytics is one of the considerable ways to measure bounce rate. It will also help you understand where you are lagging behind and how you can just improve your products or services to attain more action from your visitors.

4. Identifying Exit Pages

Most of the times, people perceive bounce rate and exit pages to be the same concept. However, in reality, they both differ from each other to a great extent. Therefore, businesspeople should not confuse these two metrics to be one. While bounce rate has been explained above, the concept of exit pages includes visitors navigating through your entire website and then leaving the website after clicking on one page.

There would be some pages on your website that would have higher exit rate than the other. As a businessperson, you must ensure that your landing page or other vital pages of your website shouldn’t have higher exit rate. It will end up impacting your overall sales to a great extent. Hence, it becomes important to use web analytics to measure the situation of your web pages.

These analytic tools help you conduct a thorough and profound analysis of each web page and provide you the precise information on the exit rate. Through this information, you can simply figure out what is missing on your website. What should be added to attract more audience and convert more leads for better sales?

5. Tracks Social Media Performance

Another significant importance that website analytics bring to you is monitoring and tracking social media performance. Generally, small companies are restricted by restrained resources. And, because of less number of people on the team. One person has to look out at a myriad of areas all at once, right? This can, sometimes, becomes a lot difficult than imagined.

Therefore, if such is the case with you as well. You can use website analytics that would cover a large part of your business effectively and seamlessly. There are such web analytics tools as well that can help you monitor not only the website but social media as well. Such tools gather online mentions of certain keywords from blogs, websites, social media, discussion forums, news sites, and many other places.

So, with such web analytics tools. You can assess your brand’s reputation, monitor social media engagement, competitors’ stature, and much more, just with a mere keyword. Indeed, it is as seamless as it appears out to be.

6. Finding Keywords to Increase Organic Traffic

There is no denying the fact that content is one of the most important factors that derive organic traffic to your website. There are several aspects that contribute to making your website rank higher on the search engines so that you can get organic traffic. Once you have the information of how your visitors are taking up your websites and which pages they are visiting, it will be easier to understand such keywords that will help you curate quality and successful content.

While it might be difficult to figure out where to begin, you must always keep the web content simple, succinct, and precise. It should, very fairly, tell your brand’s message to your visitors. In such a scenario, website analytics prove out to be helpful for you. Such tools provide you the information of the keywords that your customers are searching the most.

Based on such information, you can integrate those keywords into your content accordingly and can get the most organic traffic. It will even help your website rank higher than your competitors.

7. Optimizing Marketing Campaigns

When marketing campaigns are optimized, they bring you more return on investment. Since you would be knowing the most working out area. You would obviously spend more efforts and money on that particular area, isn’t it? Surely digital marketing is a vast subject and there are several platforms that you can utilize.

But, how would you measure different platforms for the result? With website analytics, you can customize your tracking link for any of your webpage. Through this, it will help you gauge the performance of different marketing campaigns. And then, you would be able to measure which campaign is deriving most visitors as well.

Therefore, it will help you align your resources in the right marketing channel or campaign. When adequately aligned, resources will surely bring you a higher return on investment. It will even help you optimizing strategies, once you have the insight into what is working and what is not.

Wrapping Up

In today’s time, not utilizing website analytics tools will leave you with no proper way of measuring whether you are attaining your goals or not. Therefore, it is critical to keep a track of every aspect of your customers to make your brand worthwhile. And, website analytics are the tools that can help you do so, along with gaining higher ROI as well.

Author Bio

Ananthakrishnan is a Digital Marketing guy for Greedeals.com. He has a keen interest in SEO and Web Design. When he is not working you can find him at his house, playing video games.

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