It’s such a powerful brand that it even has become a verb, “to Photoshop.” It merely means editing an image. Being one of the most considerable and leading products, Photoshop demands a humongous fee in return to the feature that it provides. Even if you wish to access this software, you’ll have to take out a certain amount from your pocket every month.

So, what’s left for businesses who’ve just started or individuals who wish to edit pictures and create exceptional designs? Fortunately, the internet has something for everyone always.

Out there, free Photoshop alternatives to this pricey software do exist, and they provide fantastic quality as well. With a perfect option in your hand, you can create exceptionally great designs within a few clicks. And the best thing about them is that they aren’t even difficult to grasp or learn. Everything can be done within a few clicks.

Best Free Photoshop Alternatives You Should Use

Here are the top 9 free Photoshop alternatives that you can use instead of trying to work out with Photoshop.

1. GIMP

Back in 1995, GIMP was announced as software for public use. And, today, it’s one of the leading image alteration platforms available on the internet. Not just that, but this one is also integrated with a variety of powerful features and functionalities for graphic designing.

It provides an extensive toolset, quite similar to Photoshop, in several ways. Hence, it’s a tremendous no-cost image editor alternative. Although the interface is different from Photoshop; however, there’s a version available that mimics the feel and look of Adobe, enabling you to ditch Photoshop and migrate over to this one.

Everything that you’d be accustomed to is within the reach while using GIMP, such as color correction, painting tools, selection, enhancement, cloning, and more. GIMP works adequately on several platforms, such as Mac, Windows, and Linux.

2. Inkscape

Inkspace is an open-source, free vector graphics editor that you can use for both professional as well as personal work. Despite coming without any price tag, this software feels and looks hugely prestigious. Moreover, it’s one of the few such platforms that are precisely compatible with Linux apart from iOS, Android, and Windows.

With the interface, it’s quite similar to Corel Draw, Adobe Illustrator, Freehand, and Xara X. One of the aspects that sets it apart is it’s Scalable Vector Graphics (SVG) use. And then, it uses an open XML-based W3C standard as its native format.

Some of the best features that you can find in Inkspace include an option to import and export several file types, intelligent drawing tools, multilingual support, a variety of add-ons, and much more.

3. Pixlr

Pixlr is a browser-based application that can act as a perfect alternative to pricey Photoshop. Robust in nature, this one comes with a myriad of features, focused on providing progressive enhancing and editing options. As long as you’ve got Flas 10 or above installed to your system, this application will run effortlessly on almost every modern browser.

With Pixlr, you can work on a variety of graphical formats, such as PNG, JPEG, and GIF. It may also help you with PSD files. However, the ones that are complex or large might not open on this platform. The web-based Pixlr is integrated with a webcam feature, built inside the dashboard that allows you to manipulate and capture pictures on-the-fly.

It boasts of 600+ overlays, effects, and borders. Additionally, from cropping to re-sizing, whitening teed, removing red-eye, and a lot more can be done on this platform. Along with the browser version, this option also has free apps for iOS and Android devices that you can install and edit right through your tablet or smartphone.

Although a pro version is available of Pixlr, however, you can be sure of satisfactory in the free version that you wouldn’t have to spend money from your pocket for any add-on.

4. Canva

Another browser-based app, Canva, is a platform that doesn’t leave any stone unturned in keeping a designer’s requirements fulfilled. Whether you’re just starting up or are already a professional, Canva’s easy-to-use interface makes the process of image designing and editing thrilling for everyone.

Used by more than 10 million people across the globe, this app serves millions of stock images, an extensive range of filters, shapes, and icons, along with hundreds of fonts. With the resources reachable within a few clicks, all you’d have to do is drag and drop into the fitting position and begin the editing process.

To say the least, it completely stands by its slogan, “Amazingly simple graphic design.” If you’re a seasoned graphic designer, you’re sure to find Canva, a lightweight platform with tons of compelling features. Right from Facebook covers to wedding invitations, blog images, business cards, portfolios, and much more can be designed on this platform. Furthermore, the available templates and tutorials will make your work even stress-free.

5. The Canvas Photo Editor

The Canvas Photo Editor is a fantastic free online image editing enhancement tool for beginners. Within a few minutes, you can edit images and make them shine.

Although it comes with no price tag, this editor provides you all the essential tools to edit your photos. You can use it both personally and professionally. If you are a beginner or you have never edited any photos, even then, you can do it smartly with this tool.

With a wide range of tools like crop, rotate, filters, frames, resize, shapes, text, backgrounds, and much more, you can give an artistic feel to your photos. One of my favorites is the “merge tool.” It allows merging two different images to help you create a unique, customized image.

Each tool in Canvas Photo Editor comprises many options. Like the filters, have ten different options for you to choose from. What I like best is the stickers feature, where you can choose from hundreds of unique stickers for your images.

It is smarter and easier to use as compared to many similar tools out there.

6. Fotor

Fotor is a one-click enhancement tool that can help you make the pictures shine within a few seconds. With advanced features like batch image processing, premium-level filters, and more, this free picture editor is perfect for boosting the quality quickly.

Although it doesn’t work for advanced requirements, such as clone brushing, healing, and retouching, however, for simple, high-end filtering, you can undoubtedly rely upon Fotor.

You can have your hands on a foolproof tilt-shift tool, a myriad of vibrant and vintage color tweaks, everything effortlessly accessed through the menu system. One of the brilliant features of this tool is batch processing. You can feed this platform a pile of pictures, and it’ll filter all of them in a go.

7. Photos Pos Pro

Photos Pos Pro – If all you want is an advanced photo editing tool with a simple interface, look no further. There’s a possibility of this tool not being well-acclaimed as others in the list; however, in terms of quality, it inevitably leaves the rest of them behind. After all, if you’re getting unconventional image-enhancing tools free of cost, what else can you wish for, right?

This editor’s tool is more accessible and smart in comparison with others. All of the features and functionalities are arranged consistently and logically. Moreover, if that organized menu structure intimidates you, there’s also a Novice layout option that you can choose to have an easy-going process.

The expert layout of Photos Pos Pro comes with both layer and layer masks for stylish editing. And then, you also get a variety of tools to adjust levels and curves manually. Despite the focus being on excellent editing. This platform makes it easy to have one-click access to filters through the main menu section.

8. PiZap

When it comes to preparing pictures for social media, PiZap offers a fun-filled ride. The free online editor that it is, PiZap, is available in both Flash and HTML5 editions, making it adequate for almost every device.

This platform gives you an option to select a picture from different sources, such as hard drive, Google Photos, Facebook, Google Search, Stock Images, or Google Drive. Now that’s an impressive feature. However, you’d have to look out for copyright issues if you’re taking images straight from Google. And, some of the stock images are only restricted for premium use.

The editing interface of PiZap has a modern, classy design and uses sliders for prompt adjustments. It’s one such system that works way efficiently than drop-down menus and tricky icons.

Once you’re done, you get an option to share the design on almost every prevalent social media platform along with Dropbox, Google Drive, and PiZap’s servers. Alternatively, you can also send your creation through email, save it in a hard drive, and embed the code.

In the end, the exporting of qualitative work is only for those who’ve opened their wallets for the premium plan. But, for social media sharing, a free option is better than anything else.

9. Instasize

Instasize is a photo and video editing app perfect for those who are always on-the-go. The mobile-based application is by far easier to use than Photoshop but is still a heavyweight in terms of features and tools offered. With Instasize, both iOS and Android users can achieve beautiful, professional-grade photos without the need for an expensive camera.

New users can play around with the app’s wide selection of filters until they find one that matches their brand’s aesthetic. They can also get creative by choosing a striking border, collage layout, or adding text overlays with their font of choice. Those who want to get into the little details will enjoy the app’s beauty tool, which is designed to work on faces and even background elements.

With the app’s complete suite of editing tools, users no longer need to hop around from app to app to get to their desired result. Instasize is free for download; however, for a small add-on of $4.99 a month, you can unlock exclusive content and more advanced features.

Which One Do You Choose?

Photoshop is a powerhouse ace, ready to help you run the horses of your professional mind. However, apart from all the pros that it has, it’s true that Photoshop is a pricey choice and isn’t compatible with everybody’s skills.

If you’re starting up or don’t want to spend a hefty amount for an image editing and graphic creation tool, you’re probably well-off with these free Photoshop alternatives.

If you look closely, these top 9 free Photoshop alternatives have almost everything you wanted for your images, or maybe even more. So, stop trying to run in the race, and consider these options.

Before anything else. Write down your requirements, conduct a thorough research over these options, and then take the plunge with the best available software.

If all these Adobe Photoshop alternatives are not suitable for you, use Online Photoshop Editor that is free and will help you do basic photo editing, designing, and color correction.

In case a marvelous option is missed, do let us know in the comments section below.

The post 9 Best Free Photoshop Alternatives 2020 appeared first on WP Pluginsify.

However, apart from every fact and truth, it’s also true that the landscape of social media is fluctuating quickly. That’s one of the significant reasons why it’s essential to be updated with the latest trends to make sure that your strategies provide fruitful results.

Of course, 2018 was a busy year for all the businesses active on social media. So, whatever the legacy last year has left, you’ve got to collect the bits and pieces from it.

How to Do Social Media Marketing in 2020 – A Guide for Marketers

Here are some of the prominent trends that you must add to your social media marketing strategy in 2020 if you, as marketers, want satisfactory results.

1. Engagement Holds Substantiality More Than Ever

In early 2018, when Facebook updated their algorithm, they broadcasted that they’d be concentrating more on meaningful interactions. With this, their algorithm began preferring such content that ignited a sincere conversation.

As obtaining organic reach has become difficult, the only easy way to survive the battle is by creating such content that is:

• Appealing
• Interesting
• Engaging

In 2020 and upcoming years, no short-cut would suffice when it comes to user engagement. Just by encouraging the target audience to comment, like, or share your post wouldn’t be enough. Therefore, it’s high time you must start pondering over the right strategies to increase the followers.

2. The Rise of Influencers

Amidst several other things, influencer marketing is seemingly becoming a significant element. From a subordinate marketing technique, it has become a $5-10-billion-dollar industry today.

Brands are always on the lookout for best influencers that can bring their campaigns in front of a broader audience.

The more influencer marketing gains hype, the expensive it’s becoming for small as well as medium-sized brands to hire them. That’s where micro-influencers come into the picture to bridge the gap.

Although these micro-influencers might not be famous enough to help you as marketers grab celebrities in the form of customers, however, they can be competent enough to bring a considerable change into your social media following.

Provided that you’re working with the correct influencer targeting your set of audience, and making sure you’re creating only high-quality user-generated content, even if they have 40k followers would be enough for you.

3. The Relationship of Customer Service and AI

Lately, you may come across several brands adopting automated messaging and bots in their customer services. To add more to it, social media has eased out the process for customers to get in touch with a band. It merely means that today, your customers are awaiting quick and prompt replies over social media, irrespective of their query, and doubt.

Gradually, the adoption rate of chatbots is also increasing, courtesy to programming and intelligence integrated into bots to provide a seamless experience to customers. Moreover, even brands are investing their time into altering and customizing bots in a way that they seem more authentic and reliable.

AI also plays a significant role when it comes to answering common questions asked by customers. It is a technology that’s helping brands save time as well as provide the utmost satisfaction to their customers. So, if you haven’t adopted it yet, maybe it’s time to do so.

4. Stories Are Everywhere

The origin of stories came from Snapchat, where the visual content remained up for 24 hours and disappeared automatically after this timeline. And, soon enough, this trend was adopted by Instagram, followed by Facebook and several other social media platforms.

Despite the struggle that Snapchat is facing to remain relevant, other platforms, like Facebook, Instagram, YouTube, LinkedIn, and more, are incredibly successful with their stories.

Currently, Instagram has 500 million people keeping track of stories every day. And thus, being an advertiser, you must realize the effect that this element can bring into your business.

5. Live Streaming, Podcasts, Videos, and Giveaways

Of course, long-form blog posts are still going to be active and engaging in 2020, given that they’re formatted well, and the content is appealing enough. However, the concept of content consumption is going to be transformed tremendously.

From written-text, your audience is moving towards visual and audio content. And, to keep up with the pace, you must do so too. Right from the broadcasting of YouTube channels to the introduction of IGTV, social media are all about focusing on video content.

Furthermore, there were even adjustments in the algorithm of Facebook that placed video posts frequently on the feeds. More and more brands are experimenting with this new addition as well. If you haven’t tried it yet, you can begin with:

• Short videos.
• Long videos.
• Vertical videos.
• Live streaming.
• Social media giveaways.

Marketers are even working for their hands-on podcasts, either for their business or personal branding. As long as you’re providing entertaining content, you’re sure to stay longer in the market.

6. Not Putting All the Eggs in One Basket

With every passing day, the marketing of social media is becoming competitive. And, those who’re successful with tactics and techniques have already realized that they shouldn’t be focusing on every channel. But only the ones that are best-performing for their business.

Gone are the days when you were compelled to join platforms only because everybody was doing so. Today, it’s essential to choose such platforms where your niche audience is available.

Even if you have to restrict your presence to two platforms, it’s completely fine, until or unless they’re bringing you a fantastic ROI. The more distractions you’ll have, the more you’ll lose your focus. So, begin by analyzing your audience and where they’re present. After that, set your business goals and start your social media marketing.

7. Try Ad Saturation

Since the last few years, social media advertising has been consistently rising. It’s easier now to create advertisements on different channels, and you get to decide the type as well as the objective of the ad.

Accordingly, 57% of millennials, 41% Gen-Xers, and 45% of Gen Z claim that the ads they see on social media channels are more relevant to their requirements.

For sure, brands have been garnering a lot of success from paid social media ads. There’s no denying the fact that the market of ad budgets is growing tremendously as well.

For instance, the level of engagement that Instagram provides is quite enough to compel marketers to bid higher on both stories and feed. In turn, made this platform a great alternative to Facebook for paid ads.

In 2020 marketers might see even an additional increase in the budget spent over ads. But, make sure that you aren’t relying on one platform, be it for paid traffic or organic. So, always keep diversity in mind.

8. The Growth of Messaging

The usage of messaging applications is a trend that’s going to dominate 2020 enormously. What makes this aspect more interesting is that there’s a desirable engagement for brands that are looking forward to comprehending how their target audience is taking specific actions on these apps.

With the advent of Viber, WhatsApp, WeChat, Telegram, and more; the messaging market has been introduced with additional features that take this game beyond messaging. Right from news updates to bots, these apps come integrated with several powerful features.

So, you can figure out how to reach out to people available on these platforms. And then, you can keep them updated on your latest products, services, offers, and target audience through these apps.

9. Look Out for Data Breaches

One of the significant reasons why these messaging apps are gaining more hype is because people are starting to lose their trust in social networking platforms. Take Facebook, for example. Last year, there were several uncomfortable revelations made regarding how this prominent site was leaking data.

If you want to stay there in the game, you must take privacy concerns seriously. Several social media platforms are learning how to be mindful of the data in a hard way.

As a brand, you must tackle these growing concerns by establishing a long-lasting trust among your audience. Whether you’ve made any changes in your policies or committed a mistake, being transparent with the customers is the key to success.

And, those who are loyal to your brand will always stick beside you, irrespective of the situation.

Final Words

Undoubtedly, 2018 was a big year for social networks with several additions and predictions for the forthcoming years. Today, social media marketing has grown up to such a stage where it primarily focuses on ROI, entrusting relationships, and transparency.

The only way through which you can make a stand here as marketers are by understanding your target audience. Executing profound research, creating a precise strategy, and allocating a minimum budget for ads.

So, now that you’re ready as marketers begin with your research and gain as many benefits as possible.

The post How to Do Social Media Marketing in 2020 appeared first on WP Pluginsify.

In such a scenario, you aren’t left with any reason to not integrate infographics in your strategies. Moreover, the fact that infographics can help increase the website traffic by 12% can completely change the game for you.

Keeping in mind how the information is being shared on social media platforms, infographics have managed to gain a lot of popularity. Thus, if you follow the right directions for illustrations and text, you can do 323% better than your competitors.

So, this post is all about letting you know the key elements that you must include in your infographic to get the best results. But, before diving more in-depth, here’s all about infographics that you should know.

What Is an Infographic?

An infographic, also known as information graphic, is a mere representation of data in a visual format, which is quite exciting and fun to read.

They’re meant to simplify the complex information. Furthermore, they even make it easier for a not-so-techy-person to digest what the brand is trying to say. Adequate for almost every business, using infographics is one of the most valuable internet marketing tactics today.

Why Should You Use Infographics?

Human Brains Process Visuals Better

There’s no denying the fact that a human brain processes more information if it’s presented in a visual format. In fact, it’s been proved that pictorial data is processed 60,000 times faster than the text.

It’s one of the primary reasons why an appropriately designed infographic can fetch you more user engagement. Think about it; your audience is overloaded with the information already. In such a scenario, throwing a lengthy text isn’t going to churn any results, thanks to the boring reputation of text data.

On the other hand, if you visualize the same information, it takes a new form and attracts those who don’t like reading much; thereby, garnering more attention for your brand.

Perfect Way to Tell Stories

There was a time when marketers were simply using infographics to obtain links. That’s why they couldn’t gain such a fantastic response. But, today, instead of using it as a way to get links, infographics have become more of story-telling elements, impeccable to present facts and data.

Basically, it’s the stories and data behind an infographic that matter the most. But, when you present them visually, the concept becomes alive and are seen more positively by viewers.

An attractively designed infographic can be a substantial content marketing tool. But, ensure that it’s done in the correct format to communicate your story.

Easy to Share

Apart from putting the required links in the infographic, you can even share them seamlessly. Whether it’s between team members, on social media platforms, or within articles; they’re a good way of sharing information.

This can be proven by the fact that 80% of marketers are using visual assets in social media marketing strategies. Furthermore, tweets that contain images get 18% more retweets than the ones without pictures.

Can Help Increase Conversions

Believe it or not, infographics can be an excellent tool for conversions. Let’s consider you’re selling products online, and you want to display what your online store has for the target audience.

Now, instead of writing down the product descriptions, benefits, and comparing prices, why shouldn’t you visualize this information? An infographic, with the right set of data, can make it evident for your buyers as to why they should select you over others.

Establish Your Brand’s Credibility

When you share factual data or knowledge about a specific topic, you enhance your brand’s credibility. This way, you can even establish yourself as a professional in the domain quite effortlessly.

Undoubtedly, the required research to create an attractive and successful infographic consumes experience, time, as well as knowledge. That’s something your readers wouldn’t have. So, why not you provide them the same?

Your audience is going to appreciate the newly-found knowledge and will also trust you the next time they’d look out for something in a similar niche.

Absolutely Great for SEO

As mentioned above, infographics are more share-worthy than any other form of information. Their entire concept compels the audience to like, click, and share.

This, in turn, can coerce Google to index your site higher on the search result page, thanks to the Page Ranking algorithm of this search engine. Thus, not just by people, but infographics are taken seriously by Google as well.

Most Popular Types of Infographics

• Statistical Infographic

These can be used if you want to visualize your survey results or present data from different sources. They’re also relevant if you’d want to support an argument with detailed data. They can include icons, charts, and images.

• Informational Infographic

An informational infographic will be ideal if you wish to communicate a specific concept or provide an overview of a topic to your audience. Generally, such infographics are divided into different sections with headers.

• List Infographic

If you want to share a list of resources, examples, or a collection of tips, this kind of infographic would be perfect for you. They’re eye-catching as well as straightforward. You can use bullet points, attractive colors, and creative fonts to design this one.

Key Elements That Your Successful Infographic Must Have

1. Begin with a Killer Headline

A compelling headline can intrigue a lot of people than you can imagine. Therefore, the headline of your infographic should have a curiosity factor. It should also grab their attention without disappointing or overpromising them.

Also, keep in mind that it isn’t too long. You can strive for almost 70 characters and nothing more than that. Wordy, long headlines can push people away.

The principle here would be the same as a good article. Make sure that your headline features:

• Description for the infographic.
• Element to grab users’ attention.
• Understandable at a glance.

2. Visual Flow & Style

Your infographic must have a substantial visual presence to attract users. Generally, a majority of infographics read from top to bottom and left to right in a more vertical instead of horizontal format. This style is preferable as it displays natural reading patterns and eye movements.

However, there are a few other factors that you can keep in mind to improve the visual flow and style, such as:

• Use a color palette, just like you’d do for any other designing project.
• Follow a style guide to keep the consistency in check.
• Keep the placement of information in the inverted pyramid form, putting the most critical points on the top.
• Ensure adequate readability by breaking the information into different parts.
• Don’t lose the context while transforming the text into visual elements.

3. Jaw-Dropping Statistics

Almost all of the successful infographics focus on putting accurate data in front of the users. Of course, it’s a smart idea as a human mind processes statistics and percentages better than anything else. But, did you know 53% of the infographics don’t contain data visualization? Well, that’s true.

While creating a successful infographic, make sure that:

• Your statistics are accurate and true.
• Numbers are current and helpful.
• The source is reliable.
• Data representation matches the number.

If your infographic is relying on data, charts, and numbers, pay specific attention to this area and double-check it before publishing. Some of the popular topics that you can try include technology, social media, business, health, and the economy.

4. Optimization for Sharing

In case you didn’t know, posts with infographics attract 448% more actions in comparison with traditional posts. If you wish to have an exploded popularity for your successful infographic, you’d have to optimize it for sharing.

For that to happen, try adding:

• Source information and URL.
• Company logo.
• Social media info.

Not just that, but you can also embed your successful infographic in your blog posts for more exposure. And then, you can also reach out to influencers in your niche and request them to feature it on their social media.

You can also add a call-to-action button in the successful infographic, compelling enough for the viewers to act accordingly.

5. Ample of Space

Since infographics can comprise a lot of information in small containers, allotting adequate white space is vital. You can simply use this space to attract users towards bits and pieces of information and give emphasis over it.

Consider these white spaces as standard resting points and use tactical spacing to give viewers a break in the correct places. This white space can also help create a balance between text elements and complicated images. Furthermore, it also keeps the entire design manageable.

Make sure you aren’t putting information in every nook and corner. It can make your entire infographic look cluttered, which is something that appeals nobody. In a way, space can be as essential as the information provided.

Wrapping Up

If you think infographics are dead, you might be gravely mistaken. They’re still attractive and very much alive. So, the next time you think of adopting a novice technique for marketing your brand, choose to create infographics.

Just keep these elements mentioned above in mind, and you can be sure of great results.

If you can think of anything else to add, or if you have some good tips, do let us know in the comments section.

The post 5 Key Elements You Must Include While Designing a Successful Infographic appeared first on WP Pluginsify.

There’s no denying the fact that every new business requires a website today. However, one of the significant problems that most of people face is either finding a professional developer or gathering enough funds for the project.

One thing that you should keep in mind is that developing a website shouldn’t be an intimidating process. More so, fortunately, with the introduction of website builders, it’s become even more comfortable and quicker.

Now, you can get your website ready and how you imagine it to be. But, there are still people who might be under the idea of not using such tools? This perception could be related to their belief in unnecessary myths.

Thankfully, there are a lot of websites online that write articles about website builders, share various guides, etc. One of these websites is Website Advisor and I definitely recommend this site for those who are interested in website builders.

But first of all, keeping everything aside, here are a few reasons that’d help you understand how using a website builder can help you out.

What Is a Website Builder?

A website builder is a tool that enables you to develop an eye-catching and functional site without the need for coding or designing knowledge. Probably, the only skill that you’d require is being familiar with how to run this tool.

Instead of striving to create a site from scratch, you can use pre-existing features to develop one. The variety of website builders are specifically meant for freelancers, individuals, photographers, bloggers, start-ups, and small businesses.

One website builder we highly recommend is TemplateToaster – TemplateToaster is a powerful offline website builder and CMS template builder software.  It lets you create high-quality website designs within minutes. Create your own website from scratch with the easiest website builder.

TemplateToaster also offers pre-designed templates created by a team of professional designers and developers. Anyone can easily modify these themes on their own. There is no need to learn professional coding to design templates with TemplateToaster.

TemplateToaster supports all the latest versions of bootstrap and creates responsive websites. The builder also supports eCommerce features for creating an online business website without any hassle. Its drag and drop User interface helps any novice to create websites in no time.

Why Should You Use a Website Builder?

So far, with the definition, it’s clear that a website builder can help you develop a site seamlessly. But why exactly should you use such a tool? Here are some of the significant reasons that you must consider before diving deeper.

1. Faster Development of the Website

While running an online business, if you’re missing upon a reliable platform for the audience, you can lose a lot of customers as well as the revenue. If you’re unable to figure this fact yet, that’s only because you haven’t started tracking your users.

If you don’t have a website up and running, you’re lagging behind your competitors. That’s one of the reasons why you must have a professionally designed website.

With a website builder tool, the developing project wouldn’t consume weeks or months. Instead, you can create a complete site within a couple of days and launch it too.

2. Saves You A Lot Of Money

Having enough budget and time at hand calls for hiring the best of professionals for the project. But, what if you have none of them? If you’re starting up, of course, you’d have several aspects to look into.

In such a scenario, spending thousands of bucks on a website might not seem a correct option. That could be quite a considerable expense for you if your budget is already diversified into different sections.

So, coming to website builders, there are plenty of them that you can use without paying a single penny. That’s right! And, if you’d want some advanced features, you’d only have to spend anywhere between $5 – $40, which is pretty affordable, isn’t it?

3. You Get to Regulate

While creating the site on your own, you get to select the overall feel and look of it. When hiring a designer, you can narrate what’s in your mind. But, the results could be entirely different than your imagination.

A website builder gathers all the essential tools and puts them in your hand to take charge. Thus, right from colors to layouts, styles, and other elements, it’s all your canvas to paint.

4. No Need to Code

Most probably, coding was the biggest hurdle that’d have stopped you from taking the step. Learning how to code can take a whole lot of time. And, with technologies changing rapidly, you’ll have to quickly pace-up to be able to develop something relevant.

Moreover, you’ll have to take out a significant number of hours from your daily schedule to learn to code without any disturbances. Think about it; will it be possible for you?

If not, why to stress out. These tools come pre-equipped with such features that make it easier for you to create something attractive, even if you’re a complete novice.

5. Pre-Designed Templates Adhere to Basic Standards

Keeping the coding aside, there’s a lot that goes into developing an entire website. Being the person with responsibility, you’d have to focus on creating a positive user experience for your visitors.

And, it could necessitate committing long working hours in understanding how you can make the overall design appealing. But, if you choose the right builder, you can rest assured that the templates offered are designed by following the best practices.

The templates provided are generally adhering to all the guidelines, helping you gain more advantages from the efforts invested.

6. Several Customization Options

You wouldn’t want your website to look like an exact copy of the ones already available out there. Therefore, with these tools, even though you’ll be working with such templates that other people might have access to, you’ll have different customization options.

Be it color options, backgrounds, fonts, formatting, or the element placement; there’s so much that you can find. Moreover, you can also choose a variety of elements to be added on different pages, like buttons, images, maps, shapes, mailing list sign-ups, social share buttons, and more.

You can effortlessly create something unique, matching the requirements of your brand.

7. Easy for Anyone to Make Changes

Once finished and ready, you’d have to make changes and updates to the site from time to time. Whether it’s about tweaking it a bit or altering something completely, you must ensure that the information is correct for your users.

Owning a small business, making these changes might not be possible for you, considering other essential issues that’d have your attention. In such a scenario, with website builders, you can quickly provide the login information to anyone from your team, and they should be able to do the work.

When it’s easy for everyone to operate the website, productivity levels can touch the sky.

8. Mobile-Friendliness Is Taken Care Of

Today, one of the essential ways to stay updated in the online business world is to create such a website that’s accessible on almost every device. Accordingly, 62% of companies increase their sales by having a mobile-friendly site.

That should give you an excellent reason to start today. Moreover, 48% of people have admitted that if a business website doesn’t work well on mobile, it’s a simple indication that they don’t care about the users’ experience. That’s one stigma you wouldn’t want on your brand.

When you create a website from scratch, you have to add extra efforts to make it mobile-friendly. Checking the speed, optimizing images, ensuring the proper functioning, and a lot more comes under the scrutiny.

However, as far as website builders are concerned, they’re already familiar with such requirements. Thus, they make sure that their templates support mobile devices and that your visitors don’t face any hassle when browsing through smartphones or tablets.

9. Intuitive Addition of Media Features

Embedding a map of the store or creating a blog for the website can get complicated if you’re figuring out how to do it in coding. However, an adequate website builder allows you to add these features just within a few clicks.

Given the features, you can also choose the media type, like content pages or social media, that you would like to add. And then, you can upload the same through the editor and drag and drop it on the position where you want the element to be on.

Likewise, similar to all the other aspects, adding different types of media on the site through a website builder is a smooth task.

10. Creating eCommerce Is Easy

If you don’t want to create a website to display your products or services, that’s completely fine. You can choose a more prominent method and create an eCommerce store with a website builder.

While creating an online store, you’d have to add different features, like a shopping cart, security layers, payment gateways, and more. And, choosing the right builder can help you add these functionalities intuitively.

Final Thoughts

Knowing that having a website can help you gain tremendous benefits online would surely push you towards this idea. So, if you were restraining yourself till now, owing to the time and monetary investments, you don’t have to do that anymore.

Further, there are several website builders available on the internet. So, if you’re choosing one, make sure you’re studying it well enough to understand that it can meet your requirements.

Additionally, you can also read users’ reviews to comprehend the pros and cons of the selected website builder.

So, have you used anyone so far? Or, which website builder do you think is the best choice? Do let us know below.

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