Even from social media platforms, you can detect what people and lacking. You just need to know the basics of ecommerce development, have a website or a blog, consult with a good Magento Ecommerce Agency (if you are not familiar with how business online works) and promote your brand.

I saved brand promotion for last because it is sometimes the reason why most business ends as soon as they are established.

Business promotion or marketing (as it will be referred to during the course of this article) is the process of reaching your target audience through proper channels and by delivering the right message for making sales.

Are you looking on starting a marketing campaign? Or are you already on a marketing campaign and you it is not having the required effect? This article will equip you with savvy tips and tricks on how to boost up your marketing.

Work With Information

I will start on this note because this is what the article will be all about. The reason your marketing strategy is not working is probably because you are not working with information.

It is never too late to have a database covering everything you need to know about your customers. This information should cover their personality in total. With this information at hand, you would be able to take the next steps needed for business promotion.

Even after you have kicked off a marketing campaign, information is still valuable. Information such as feedback from customers could help you ascertain if you are in need of total rebranding. You will even be able to determine if the marketing strategy is not effective if you gather, analyze and work with information.

Market With Precision

Do not market with the cast your bread upon the water idea. Instead, market with feed the fish idea. When you market with the cast your bread upon the water, you are using a trial and error method hoping your prospects may take the bait.

With a precise method, however, you will be marketing to your target market which will signify the beginning of a sales boost. When marketing, focus on your more active customers to yield the desired result. You can strive to build lasting relationships with your clients, and not spend an abundance of time trying to please everyone.

Another idea to keep your customers updated is to send periodic newsletters about your latest products and services. You can also send a direct mail to thank them personally. This doesn’t mean you should neglect the other eighty percent; concentrate on keeping repeat customers happy.

Consistency Is Key

The word “consistency” is what makes the difference between an average firm and a world-class firm. When marketing your products, put a solid and sustained effort into your techniques. Even if you don’t see an immediate response from customers, don’t give up. It could take some time to see some results.

Try to maintain a consistent posting schedule when you are trying to establish a presence on a social media site. Interact with your audience and post quality content on a regular basis. You can send out newsletters at certain intervals when you are trying to build a list of email subscribers so your readers do not forget about you.

Offer Qualitative Services and Products

World class firms do not joke with quality in service and hardly record fluctuations. This could be a means of driving your marketing to new heights. The best way to market a product or service is by making it sell itself. Before people patronize your products or services, they are most likely to have done their research.

Sometimes the problem may not be with your markets but the product you are marketing. Some firms now engage in multi-level or network marketing where customers get paid for bringing in more customers. This would have not been possible if the product is not worth marketing.

There is a lot to marketing than most business owners would like to admit. Sometimes you just need to go back to the drawing board when your marketing strategy is not working. It will also do you good to pay attention to the feedback given by your customers as they are the mirror in which you see yourself.

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Your ecommerce website will bring ease to your online audience. Since they can easily buy products at your website from the comfort of their homes rather than go through the hassle of visiting a physical store.

In other words, your business and the website associated with it is a solution driven platform that will forever impact the ecommerce industry positively. With the technological advancement that the ecommerce industry has seen within the past few years, has today set it aside as a mobile-driven world.

Why Mobile Users Are Important for E-Commerce Businesses

Mobile traffic was predicted to become the most prevalent device that will drive a majority of the traffic generated for ecommerce activities. Today we have seen this prediction taking its rightful place as the most important lead channel in the ecommerce industry.

Any business that plans on running a successful ecommerce platform should first understand that smartphone optimization is the first requirement when building an ecommerce website.

As more than half of the internet traffic is coming from a mobile device, the smartphone’s importance is not limited. It can work with your business goals by attracting local shoppers. It can become a major part of the online shopping experience you give to your international clients, and as well be the game changer you need for both online and offline marketing.

Top Ecommerce Conversion Killers

There are lots of reasons why your ecommerce platform isn’t bringing in the numbers that you need to record a success rate. The online people being hesitant to buy from you. Might be as a result of a common issue lying around the fact that they are not comfortable enough to buy your products.

To realize the full potential of your ecommerce business, look at the following tips to help you combat conversion killers.

1. Mobile Optimization

Implement responsive designs of your ecommerce platform and test for navigation. Search, filters, shopping cart, checkout, and all other necessary features to the smartphone’s interface and across other platforms. This will help you maximize your mobile ecommerce customer conversion rate.

2. Low-Quality Photographs

Mimic the offline retail store, you get to understand that your online customers need to examine your products from every angle. The only way you can compel them to make a purchase is to provide them with quality pictures from different angles for the product on display.

3. Guest Checkout Option

Implementing a platform that requires every visitor to register before they can access the checkout option will have people leave your website sooner than they arrived. This is a major conversion killer that can be resolved by allowing the customer to check out as a guest.

Be sure to have your check out desk capture the necessary delivery information while leaving the option to register as part of the checkout process.

4. Product Descriptions

Product descriptions can be done in such a way that the details will leave a prospective customer feeling like he’s holding said products in his/her hands. The product description will also determine how visible the products come up in a relating search. For expert guidance on optimization you should contact custom web design experts, to ensure you receive the best quality for such compelling descriptions.

Endeavor to have a good description copy that is void of spelling mistakes and grammatical errors.

5. Complicated Navigation

Website navigation should be easy to read and be responsive to different interfaces and platforms. Poor navigation patterns would discourage mobile users who happen to be approximately over 30 percent of all customers actively engaged in ecommerce stores.

When designing a navigation pattern opt in for a smooth and simple navigation menu and icons. It can help your customers easily move around your ecommerce store.

Rules for Designing an E-Commerce Website

Before creating your ecommerce website, you must have already established a ground for your store by choosing a domain for your eCommerce website and choosing the right web hosting service.

When creating a website for your online store. There are design rules that should be followed to help you harness the maximum benefits of owning a website and accomplish your website goals. In all efforts dedicated to creating something unique. Bear in mind that the primary goal is to deliver an exceptional experience to your customers on the go. Having exceptional design skills isn’t listed in everyone’s resume and this field doesn’t leave any room for mistakes, so if you’re on the hunt for pros that’ll tackle it for you, G Squared web design are the pros that you’re looking for.

Regardless of the products you sell or the audience you’re trying to target. Follow these key steps as a guide to properly design your ecommerce store.

1. Focus on the Products

Make it easy for your customers to find all the products listed in your store. This will enhance their chances of seeing exactly what they want from any page and at any time.

This means your navigation menus need to be easily understood across all subcategories, the search functionality should cover the tiniest bit of information, and all items should have labeling and tags so customers can easily cross-reference similar items.

2.  Match Your Design With Your Products

Consistency in eCommerce stores means keeping your designs in a logical match with what you’re selling. Everything on your site needs to have an order that makes images, color schemes, and text, etc. Provide a pleasant feeling of order that perfectly defines your website.

3. Shopping Cart Design

Your ecommerce designer should pay attention to the shopping cart design. A good shopping cart should have the capacity to add multiple items. Revise a requested order, remove and add products with ease.

Alongside the image of the product and the page for reviews. The search bar section should be a part of your shopping cart design. As these features can lead to your customers abandoning their purchase halfway through the buying stage.

4. Show Product Scarcity

Mimic physical stores and inform your customers about a possible scarcity of a product through the use of prompts or brief sentences next to the product. That sense of urgency encourages customers to buy the said product before its completely out of their reach.

Most times these prompts will lead to more sales and revenues for you.

5. Remove Credit Card Info

It might be convenient to store credit card information for the sake of your returning clients. It is also one of the easiest ways to lose these customers. The option of keeping your customers safe while they’re shopping on your platform is the best way to save you the hassle of losing customers to hackers.

All eCommerce sites are a target for hackers but not keeping credit card information should save you from possible lawsuits.

Wrapping Up

In all of these tips, the best one that would save you a lot of stress is to find the best Magento ecommerce agency that’s right for your business. Since you now know the best ways to create your ecommerce website. You can easily put your designer back on track if they fail to meet up to your demands.

There are web design agencies as well as best SEO agency that are specialized for your niche industry to help you with content strategies that’ll promote your ecommerce business to grow. Find the best agencies spread all over the world and make a partner that’ll make your business happen!

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With modernization came the use of more acceptable jeans of exchange. Modernization saw that every independent state has its own currency that has various denomination with the sole aim of making payments easier.

The recent time has seen a whole new level of means of exchange. These days the use of cash is very much limited as people now prefer to use credit and debit cards for their transactions. This doesn’t in anyway undermine the use of cash. As it will always be important no matter the level of advancement as cash is considered an “on the spot payment medium”. Back to the matter on hand. The use of cards is also getting limited. As there are ATMs that people can withdraw from after verifying their fingerprint.

These advancements have boosted E-commerce development by making transactions easier and faster. Research results gotten by an SEO agency reveals that one of the motivational factors behind the form of payment most preferred is the assurance of security. Below are eight payments feathers for your business that can be termed “made for the future”

Cards

This is one feature that has stood the test of time and will most likely withstand in the near future. This is one feature that has made payment easy and transactions faster. The use of cards is a feature that will not end anytime soon.

Mobile Payments

Show me a bank without a mobile app and I’ll show you a bank that is bent on extinction if it isn’t already extinct. This is one payment feature that is actually made for the future. These days with the click of a button you can purchase goods or pay for services through the use of your mobile phones.

Mobile Wallets

This is quite similar to the mobile bank app but is different because they aren’t limited to a particular bank account or bank. In 2014, Apple was the only major mobile wallet on the market. But in 2015, Google and Samsung launched their own mobile wallets. Walmart, Chase, and other major players also joined the market.

Barcodes

If there is a payment feature capable of substituting for cards. Then it is the use of codes but even the codes most times are actually imprinted on cards. The advantage they have is that you may not necessarily have to carry the card on which your barcode is printed to make payment as a picture or photograph of the barcode could help you make payments. Prominent shopping malls usually use this for their reward cards for customers.

Smart Contracts

A smart contract is a computer protocol intended to digitally facilitate. Verify, or enforce the negotiation or performance of a contract. Smart contracts allow the performance of credible transactions without third parties. These transactions are trackable and irreversible. This is one secure form of making payments as it doesn’t involve any third parties. This will help prevent both parties from becoming victims of fraud.

Cryptocurrencies

This is also in line with smart contracts. This method of payment is a very secure method as information about the transaction are broken down into blocks and stored in distributed ledgers. Cryptocurrency remains a hot commodity in 2018, especially as investors continue to back these digital coins or tokens. However, 2018 may evidence a shift toward the technology undergirding cryptocurrencies with blockchain.

Use of Tokens

The rise of blockchain has brought about the development of various forms of cryptocurrencies. Cryptocurrency created quite the buzz this past year. Although the technology has been around for a few years, 2017 was the year it really took off.

Bitcoin, the first application of cryptocurrency technology, hit $20,000 a coin, while coins like Ethereum also saw their prices increase. However, the technology behind these tokens, blockchain, has far more applications than just cryptocurrencies. These tokens developed by these organizations will serve as their accepted means of exchange.

Mobile Point-On-Sale

This is one feature of payment that is already supporting the use of cards and could support the use of various forms of verification of adequately modified. This will make transactions faster and payment easier not to mention the fact that it will also ensure security.

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Who says the digital revolution says disruptive sales techniques. In recent years, we have moved from a product vision to a customer vision. Which requires maintaining an intimate relationship with the customer in order to install loyalty over time.

This transformation is accompanied by an evolution and diversification of sales techniques.

Digital Tools for Your Business Performance

How can it help your salespeople to be more efficient in the different phases of their business: prospecting, sales, customer relations, loyalty…? The panel of the web is wide; still, it is necessary to know:

• What tools to adopt in e-commerce development (website, social networks, CRM …) and how to use them
• How to put them in place and take advantage of them to gain competitiveness.

In order to see more clearly in the maze of commercial acronyms. We have selected 6 essential techniques to empower sales reps with digital commerce tools.

1. CRM Software

It is an effective manager of IT sales strategy. A CRM software, the acronym for “customer relationship management”, assures several essential roles among which the maintenance of the directory of prospects and partners. The automation of certain tasks such as the edition of invoices or quotes. The marketing watch or evaluation of the sales force.

All in all, it makes it possible to effectively centralize a commercial activity.

The goal is to manage your business and not run after … for that you need to set up an organization (most often associated with CRM software).

For this you have to structure your activity:

• Follow his business.
• Improve its closing rate.
• Focus on hot prospects, and use appropriate communication tools according to the potential of each client.
• Set up a real lead management by sending different messages depending on the stage of sale or the maturity of the project and if necessary by managing a lead in time for business that lasts several months.

2. Marketing Automation Platforms

To further simplify repetitive operations, SEO agencies on the Internet has developed so-called automation marketing software platforms that combine different programs that are supposed to always perform the same tasks according to a recorded periodicity.

We naturally think of the need to send a large number of e-mails to a particular segment or the publication of stock market orders in the banking sector. Hubspot is currently the market leader for automation platforms.

3. Social Networks

Facebook, Twitter, Instagram and others are enjoying a boom that continues unabated.

The presence on social networks has become essential for many companies in terms of marketing, but also commercial prospection. These are an inexpensive and effective way to get closer to a young clientele. Which consumes differently since it is used to being closer to its favorite products.

They bring without a doubt a compliment in advertising and allow developing a friendlier and warmer approach in prospecting provided you know how to use them.

4. QR Code generators for information sharing

QR Code generators have now become an indispensable tool for empowering sales reps. These handy applications allow your sales team to effortlessly create QR Codes that directly link customers to product information, special promotions, or engaging interactive content. 

No more by-hearting a long list of company information and promotions. You can easily give your customers the choice to explore and learn about the product, helping streamline the purchasing journey. 

If you are using QR Code makers like Uniqode‘s QR Code generator, then your sales team can even get valuable insights into customer engagement with its Google Analytics integration and scan data. It is indeed a versatile addition to your sales toolkit and enhances the overall sales process, ensuring that customers stay well-informed and engaged.

Mobility Through Smartphones!

The purpose of mobility in sales will be to reduce the sales cycle (eg order taking from the customer with direct transmission to the company’s information system. Real-time access to information and information). Agenda, but also to reduce the rate of loss of orders (that is to say orders made by sales representatives during a visit or a call. But which must not be returned by the customer because canceled due to lack of time or spent later).

4. Tracking Tools

The precise knowledge of the flow of visits to different sales outlets on the net is crucial, too, in order to optimize its prospection.

It allows you to know exactly who to target in the blog articles, who to send email reminders and what directions to give its product sheets on the sites.

Tools exist to draw a map of attendance. A subscription to the Tilkee service mathematizes all this data and makes it a clearly interpretable summary for the administrator.

5. Telemarketing Tools

The specific case of telemarketing has been improved thanks to digital.

A certain number of fully computerized services propose to analyze the lists of calls and then select the most judicious for the hostesses.

It is possible to subscribe to formulas that identify clients’ injunction words in order to determine the nature of a call made according to criteria such as “busy”, “no time”, “call me back later”. E-Cybele is one of these service providers.

6. Specialized Search Engines

In recent years, there have been online tools that appear as search engines but only for businesses.

These strong, professional databases, which share their own resources, contain complete lists of prospects sorted by e-mail, address, or phone number.

Poolpy, the most famous of them, gathers millions of data.

Conclusion

The added value of the commercial digital age lies in this reinvented relationship with the customer. He will have to create a strong link with it to retain him. Listen to him to avoid his dissatisfaction. Use all his emotional intelligence to differentiate the service and treat each interaction with the customer as a unique moment.

The salesperson must also increase by the technology to become a “super-salesman”. With whom the customer can interact in a continuous way thanks to a multi-approach. To see omni-channel, where he can come into contact with the brand in a shop, from his laptop or on social networks.

The post 6 Ways to Empower Your Sales Reps with Digital Commerce Tools appeared first on WP Pluginsify.

According to Rjmetrics, there are approximately 110,000 e-commerce sites that are generating revenue. This particular information might be difficult to estimate correctly, but this does give an inkling into how much opportunity there is for growth in the e-commerce space.

This also means there are probably hundreds of thousands of e-commerce sites that aren’t making money. This begs the question, what are the former e-commerce sites doing right and what are the later doing wrong? Let’s see if we can proffer answers to these questions with these 7 simple and practical e-commerce tips to help you make the best out of your e-commerce website.

Make Sure Your E-commerce site is Mobile Friendly

The world is gradually going mobile, that’s the future and those that want to be a part of that future must read the writings on the wall and go mobile. It is so much easier for your potential customers to shop from their phones than on their work desktop computers or laptops.

It is a smart decision on your part to create a great mobile experience for your e-commerce site. SEO agencies like Magento E-commerce Agency can be of great help in making these things easy to actualize.

Engage Your Customers

In this digital world, it is very easy for the attention of your customers to wander, they probably get bombarded by advertisement from other sites offering the same products and services as you on their social media feeds all the time. Once they visit your site, try and keep a list of their details, then engage them. Make them remember why they chose to buy your products in the first place, add the personal touch.

Send them text messages on their birthdays, refer to them by their names, make them feel special. If you want to make the best use of your time and resources, you can implement a bulk SMS messaging strategy to help personalize your messages. Making your message feel relevant to your customers will help you achieve better results through mass messaging services.

These things don’t require much of an effort on your part. But they go a long way in making your customers feel comfortable with you and your brand. They are bound to remember you the next time they need what you offer.

Make Good Use of Social Media

The gods of the internet have brought us a huge bounty in the form of social media, it would be a shame not to use it. You already have a ready-made platform where your potential customers visit daily, take advantage of it.

Use social media influencers if you can afford them, if not, plain old retweeting and likes from your friends and followers can go a long way.

Also, let there be links from your e-commerce site to your social media accounts. Make it easy for your customers to share their experiences on your site. As mentioned earlier, word of mouth can be a game changer for your business.

Make Your Site Appealing and Fast

Most folks browsing the internet have very short attention spans. You need all the help you can get to catch their attention and to keep it for the duration of time it takes them to order and pay for something on your e-commerce site.

This will definitely go more smoothly if they enjoy the experience of browsing through your site. Your images and pages should load quickly, the design should be sharp and enticing, there shouldn’t be any annoying pop-ups and make sure they can find exactly what they are looking for quickly without having to rummage through your site like it were a badly packed luggage.

Do Not Compel Customers to Register On Your Site

A lot of your customers just want to breeze in, find what they want to buy, pay and then breeze out, no commitments. Mandating them to register before they check out is a good way to make them look for easier shopping elsewhere.

Sure, you can show them the benefits of registering and put a prominent link to same somewhere on your site, but make it clear it is not a requirement for shopping on your site. Once they shop so easily on your e-commerce site a few times, they will most likely choose to register of their own volition. If not, you have at least gained a paying customer.

Make Sure Your Payment Gateway Is Secure and Trustworthy

This is pretty important to your paying customers as they wouldn’t want their sensitive credit card information to fall into the wrong hands.

Make sure you get security brands (like Norton) that people recognize and trust to secure your site and display their logos prominently. Also, use payment platforms (like PayPal) that are widely known and that have a great track record.

Sell Your Story As Well As Your Brand

The people you are hoping will come to shop on your site are human beings, people that have emotions and feel connections. Do not regard them only as a source of cash for your business, they are human beings first.

Connect with them on that level, tell the story of your brand. How you started filling orders in your basement. How when it got really cold during winter, you had to dress like an Eskimo to work every day.

Stories like this make customers see beyond the product and connect with the person behind the product, you can try this out to enhance your business. They will respond to that connection.

Wrapping Up

There you go! These e-commerce tips are sure to help you gain that foothold you need in your business. They are practical enough that you can start incorporating them into your business process right away and easy too.

Try and be the best in your particular niche. Offer services that are above and beyond what they are buying from you. Engage your customers on a personal level and keep your e-commerce site fun and exciting to use. These will help you in your e-commerce business journey immensely.

The post 7 Practical E-Commerce Tips for Small Businesses appeared first on WP Pluginsify.

Furthermore, WordPress offers its users the use of plugins and various themes that make their website easier to manage and access. This provides you a lot of ease when it comes to website creation and designing. Which in turn, helps you in prospering of your business.

With many benefits, there is no doubt that WordPress allows you to create the perfect website. However, when it comes to choosing the perfect theme, most people simply select whatever they feel would work and that is certainly not the right way to go about it. You must take a lot of decisions, have doubts about what would work and what would not work.

There are a lot of considerations that need to be made before you select the right theme. A right theme will transform the way your website looks in no time and will facilitate you in creating an attractive and user-friendly website. Here is how the right choice of WordPress themes will have a great impact on your business in an affirmative way:

Right Choice Of WordPress Themes Can Help Thrive Your Business Exponentially

The right choice of WordPress theme would help you create the best business and here is how:

Design

Remember that in today’s world what looks good, sells better. There are many themes that you can find in WordPress itself. However, there are others that can be used and installed later on. This allows you to create the perfect balance of colors and animations for your website. A visitor to your website will be attracted to it more if the website looks good.

Of course, this in no way means that you add too many elements or animations to it because then your website will look chaotic and messy. If you are somebody who is trying to have a simple website, simple themes are the way to go.

The trend today has a minimalist vibe to it and the simple themes are the best way to make a simple website look attractive enough for the consumers to come back to now and again. The longer a particular visitor stays on your webpage, the chances of them buying your product or hiring your service will increase.

Mobile Responsiveness

Most developers and owners of WordPress websites make the mistake of choosing themes while browsing through computers. Computer browsing does not give you mobile-optimized themes.

When a particular website loads very slowly or has a lot of glitches. The consumer will immediately exit the website and chances are that he or she may feel that this will happen on the computer as well, even if that is not the case. This will decrease your visibility.

However, if you do this on your mobile, you will be able to select a mobile-friendly theme. Most people browse the internet from their mobile devices. This is why you should choose a mobile-optimized theme for your website.

The best way to go about doing this is to select a particular theme and then use it on different devices such as phones, computers, tablets, etc. This way, your website will become responsive to most devices and the consumers will not have to stick to one device only to access your website.

Thus, it is extremely important to try different themes out for your website that will make it the most responsive website of all, giving your users the utmost comfort.

Presentation

A theme will offer you various kinds of layouts and templates for posting your articles and blogs online. This will help in making your website attractive and ease your work. However, if you are using a customizable theme, you can even come up with your own design layout. Customizable themes facilitate ugradation and improvement whenever you wish.

This makes your website more adaptable to the trends and you can easily update and/or upgrade the website as and when you please or when the trends change. As with any kind of website, themes offer you a good way of presenting your work.

Furthermore, if you are a photographer or intend to show your pictures. Even then a website theme will help get results.

Why Should You Use a Theme?

A theme offers your website a definition which is otherwise not possible. Themes are known to add a sense of beauty or style to the websites. Making use of responsive design will not only help you show what you want to.

But will also allow your website to optimize everything according to the platform your website is viewed on. For your website, hire Magento developer or hire an entire team.

Remember that you need a lucrative and scalable design. And to find custom web designs, there is no better place to turn for help than Magento e-commerce developers.

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