In this article, we will look at how to create a landing page that converts like crazy!

Let’s dive in.

What Is a Landing Page?

Before we delve into how to create a landing page to drive more conversions, let’s understand the concept of a landing page and how it is different from the other pages on your website.

A landing page is a webpage whose sole purpose is to drive conversions on your website. Depending on your goals, a conversion could mean a newsletter sign-up, a gated content download, a lead, purchase, or any activity that entails your visitors to fill out a form.

How to create a Landing Page That Drives Conversions?

Before we look at any tactics or strategies, the one thing you need to be clear on is the goal you are trying to achieve through the landing page. This will define the action visitors will take when they land on your page.

Let’s now look at how you can optimize different landing page elements that would skyrocket your conversions.

1. A Distraction-Free Design

Attention is a scarce resource. The paradox of choice phenomenon signifies that more choices cause cognitive load leading to a dip in conversions. The most important thing to keep in mind while designing landing pages is to keep only those elements that would ease the visitor to take the desired action.

Keeping all site elements such as the menu bar, search box, etc. can distract the visitor, and they might stray away from your landing page without completing the goal. Landing pages aim to keep the essential information that would help the visitor decide in a comprehensible way. That means using bullet points in body copy instead of using a lengthy paragraph or keeping crucial information above the fold.

Keeping a single focus for your landing page will enable your visitors to navigate the landing page in a way that will optimize the conversion rate.

2. Grab Attention With the Compelling Headline

When a visitor arrives on your landing page, the first thing they will notice is either the media or the headline. Your headline should build enough anticipation to grab their attention from the get-go.

The headline should convey your product, service, offer, or anything that you are promoting on the landing page. There are multiple ways through which you communicate your offering. You can directly convey what the product is or communicate its unique selling proposition (USP).

You can experiment with humor if your target audience is receptive to it.

Keep the headline short, clear, concise, and unambiguous. You can use the subheading to explain the product in greater depth or write something that supports your headline.

For instance, here is Unbounce explaining the product on its homepage. The headline tells the benefit of using Unbounce, and the subhead explains the features through which you can achieve the benefits. Notice the no fluff approach in copywriting.

3. Write a Succinct Body Copy

Body copy is the section where you talk about your product in detail. It’s the space where you state the problem or pain points the customer is facing and explain how your offering will help them alleviate the problem.

While explaining the offering, you need to keep in mind the following two things:

1. Avoid writing a wall of text: Visitors tend to scan rather than reading every sentence. Don’t expect that visitors will read every sentence. They might do that, but you need to grab their attention quickly. Bullet points prove to be very useful in this case. Bullet points are scannable, and hence if the users get intrigued after reading them, they’ll stick around and read the rest of the content.

2. Benefits over features: Your visitors have come to your website to find a solution to their problems. Instead of talking about what’s in it for me, explain what’s in it for them. So, rather than talking about your product features, talk about the benefits.

HubSpot follows these two guidelines for the landing pages of their gated content. Apart from talking a bit about the content, they have a section where they outline the key benefits in the bulleted list format like this:

4. Highlight Trust Signals

People are more likely to buy from brands they trust. When a prospect is looking online to buy something, they mostly rely on search engines to find solutions. When they land on your landing page through ads, search engine results or any other referral source, they are going to look for things that will make them trust you, especially when they are entirely oblivious to your brand.

You can quickly establish trust in their minds by adding some of the following trust signals on your landing page:

1. Social Proof: This includes customer testimonials, customer ratings or reviews so that the prospect can see credibility in your offerings.

2. Media Coverage: If you have been covered on major media publications, it helps to have their logos added to your landing pages.

3. Social Signals: Mention how many times the page has been shared on social media or how big your community is on social media.

4. Trust Badges: This is an essential trust signal if a customer is buying from you. Assure your customers that their payment details are safe with you through the trust badges of the modes of payment you accept, SSL certificate, etc.

When signing up for a product demo, Instapage shows its top customers on its landing page.

The impressive clientele proves to be a reliable trust indicator.

5. Include Media

Users prefer consuming content through formats that are not too mentally taxing. Media such as images, GIFs, or videos make information easy to remember. Rather than reading a lengthy article that explains the use cases of your product, users would prefer watching a video or view infographic.

You can implement the same concept by introducing media on your landing pages. The only rule is to be sparing in their usage. Are you going to add a product demo video on the landing page? Keep only one. The paradox of choice is at play here. You don’t want to give your users too many options that would distract them from the primary purpose.

SharpSpring uses a video on its landing page when you are registering for a product demo.

6. Call to Action (CTA)

CTA is a captivating way to generate leads. Therefore it should stand out on the landing page. There are three essential guidelines you should keep in mind while designing a CTA.

1. Button Size: The CTA should be big enough for users to quickly locate on the landing page even if they are scanning the page casually.

2. Copy: The copy unconsciously influences people to follow the directions. So, instead of using ‘Submit’ as the CTA text, describe the action in 3-5 words. For example, for a landing page to download an ebook, you can write ‘Send me my free PDF.’ Also, create a sense of urgency using words such as ‘Now’ or ‘ASAP.’

3. Color: The color should be bright enough to grab the user’s attention, but don’t make it abrasive.

7. Form

There’s often some confusion around the number of fields a form should have. A simple way to keep the optimal number of fields is to correlate the goal of your landing page to the stage of the marketing funnel. For example, if the landing page is for top-of-the-funnel content, then the form fields shouldn’t be too many. Ideally, you should collect the name, email address, organization, and job title.

On the other hand, if the landing page is for a product demo, then you should collect as much information as possible such as the phone number, country, company size, etc. as the prospect is nearing the decision stage of the buyer’s journey.

Closing Words

There’s no right or wrong way to design a landing page. The suggestions outlined here are the best practices. Use them as a reference, but don’t treat them as gospel. If some of these tactics don’t work for you, feel free to move on. Optimize whatever works for you. Testing and experimenting is often the best way to go when it comes to designing landing pages that convert.

Do you have any questions regarding landing pages? Ask away in the comments below!

The post How to Create a Landing Page That Gives a Good Conversion Rate appeared first on WP Pluginsify.

Conversion rate optimization is extremely important for the success and profits of any e-commerce business. Without it, a business can waste time and money on marketing and product inventory that is never sold.

Fortunately, using best practices to optimize your conversion rate can help your business achieve success and maintain high sales numbers. Consider these conversion rate tips to take action.

Invest In Efficient Website Design

The online presence of an e-commerce store is significant, as it is the central territory in which many consumer-related actions occur. A poorly designed website is the number one reason why most e-commerce store owners fail at obtaining higher conversions.

A sleek website with a functional design is more appreciated by consumers than ever, as they have access to modern technologies on a day-to-day basis. In fact, consumers frequently judge a website and decide whether or not that they will move forward based on the quality and the appearance of a landing page.

Entrepreneur suggests that a harmonious color scheme, easy navigation, simple data forms, and an online chat option can massively increase conversion rates.

Host a Secure and Speedy Site

Websites that are not secure often appear suspicious and unsafe for consumers to access. With so many consumers worried about the misuse of their personal data or the threat of identity theft, websites that are not secure lose major points with consumers who intend to browse before doing anything.

If you are hosting an unsecured website, it is best to use an encrypted website and upgrade its security to notably raise your conversion rates. Receiving badges and other logos of approval from reputable online entities and reviewers can make browsing your e-commerce store more comfortable for consumers who are highly concerned about online safety.

In addition, do not neglect the loading speed of your website if you truly desire to raise conversions for your e-commerce store. A site that takes too long to load can cause consumers to run for the hills even before they have the opportunity to take any type of action. Using a reliable server is best so that during prime times of the day, your site is still able to load and run smoothly.

Use Vivid Photos and Product Descriptions

On most e-commerce websites. Consumers decide whether or not to buy from you based on the quality of the photos and the product descriptions that you post. Using blurry, poorly colored photos or scarce descriptions is a turnoff for modern consumers who want to see and read about what they are purchasing before they choose to buy.

If consumers are not pleased with the way that the product photos look or the description presented. They may not take the next step to click onto the sales page.

Using high-resolution photos is a superb idea for raising conversion rates for your e-commerce store. In addition, well-written product descriptions can make all of the difference whether or not a consumer decides to buy anything.

To avoid misleading consumers, you should also post the exact specifications for the products that they are buying. So that you minimize customer dissatisfaction and returns as well.

Post Competitive Pricing Models

It is wise to study your competitors to determine whether or not your e-commerce store is priced right for your target audience. Providing online coupons for email subscribers can produce instant savings for consumers that influences them to sign up for emails, and promotional codes retrieved can also propel them to make the move to check out.

Offering free shipping to consumers who spend a certain amount can also improve conversion rates and increase sales from those who are convinced that they are getting an excellent deal.

Forbes suggests that being upfront about pricing on your website gives consumers stronger confidence in your brand and increases closure rates.

Increase Conversions with A/B Testing

With A/B testing or split testing, conversion rate optimization becomes simpler. The idea is that during A/B testing. The first set of consumer traffic sees one version of your website. While the other group sees the alternate changes that you are considering.

Using tools such as HumCommerce and analyzing the data collected from split testing can make ideal website design choices, effective color combinations, attractive pricing strategies, and other elements easier to select.

Quicksprout recommends that e-commerce sites should perform continuous split testing to consistently optimize their website and raise conversion rates on a regular basis.

Acquire Mobile Optimization

With so many people who choose to visit websites and shop online using their smartphones, if your page is not mobile optimized, you are missing out on a huge number of conversions.

Adweek reports that billions of consumers are comfortable with shopping on their mobile devices, and these numbers will continue to rise in the coming years. If a consumer cannot see your website on their smartphone or tablet. You can bet that they will go to a competitor’s site to handle their shopping needs and desires.

As world populations of the future continue to use mobile technologies for their everyday shopping needs. Your e-commerce store must be ready and equipped for their browsing convenience.

Conclusion

E-commerce business owners that do not pay attention to conversion rates. Will find themselves outdone by competitors, and out of business. With the help of strategic conversion rate techniques, an e-commerce store that has low sales can multiply its profits.

Brilliant e-commerce business owners invest in conversion rate optimization early. So that they can receive the advantages of their efforts as soon as possible.

The post Tips to Improve the Conversion Rate Optimization of Your E-Commerce Website appeared first on WP Pluginsify.

Being an e-commerce store owner, it’s vital to know the pain points of your store.

So, how do you narrow down to the best version on a web page?

Well, you’ll have to A/B test all the important pages of your website.

What is A/B Testing?

It is defined as comparing two versions of a webpage to see which one performs better. The performance is often based on the conversion rate – the webpage that generates the most sales is the one that’s chosen by the firm.

Since there are plenty of online tools that can be used for A/B testing, choosing the right one can be difficult. Luckily, this list provides you with 6 of the best tools that you can choose from.

Top 6 A/B Testing Tools for Your E-Commerce Website

HumCommerce

HumCommerce is a trending e-commerce conversion optimization tool that you have to get your hands on. It provides a free plan as well, which gives you access to all the features. HumCommerce integrates will all the top e-commerce stores such as WooCommerce, Magento, Shopify, etc.

With HumCommerce you can set up experiments to compare two versions of your landing pages. You can also compare landing pages to find which buttons, color schemes or website copy works best to increase conversion rate.

Using the experimental data you can optimize your website for maximum conversions.

Google Optimize

This is a well-known, easy, and the most commonly used multivariate testing tool. Optimize gives you various goals to guide your SEO experiments; for example, instead of going for a certain keyword, you might choose another one based on its relationship to your personal business objectives.

It analyses the information using Bayesian statistical methods and changes it to a detailed and clear report. This tool also works well with many different A/B analysis tools like SiteCatalyst, Crazyegg, Kissmetrics, and others.

The featured API makes facts flow easy. It also supports market segmentation and allows you to group users according to their characteristics and preferences. The platform also turns your creative changes into instantly generated and deployed code. In addition, the platform lets you do song engagement, clicks, conversions, and sign-ups.

Unbounce

Unbounce has over 85 website templates to help you set up your testing sites. It permits lead creation for improved sales and electronic mail campaign, and it can be integrated with WordPress. Its capability to expose real data enables users to increase the number of conversions. It also comes with a notable feature of multi-person and consumer control.

Marketers often refer to unbounce as the “DIY touchdown page platform” because it allows you to construct, publish, and take a look at responsive touchdown pages. With its friendly and easy to use interface, you don’t need any programming skills to make it work.

Intercom

Intercom allows you to look at A/B check chat messages. Chat messages are a superb manner to interact with your internet site visitors to grow your conversion price or simply get their email deal so that you can market to them.

It allows you to talk to your clients at any time and make sure that they return to purchase your products. It also has an automation feature that allows you to set the time and date of when you will send your clients messages.

VWO (Visual Website Optimizer)

VWO is among the simplest A/B testing tools with a totally easy installation procedure. It lets the user create more than one variations of the internet site fast. The system also allows you to operate an optimization program that continuously improves user experience and makes them more likely to give a positive response. It also has notable dashboard features which give information to comprehend what lures the visitors more.

This tool also permits you to make online campaigns and works on multiple systems. It can be used in the conversion tracking and setting up conversion monitoring for a website. The procedure is simple – just input in the favored URL, specify the conversion goal, configure test settings and you’re all done.

Adobe Target

Adobe target allows A/B checking out from everywhere and everywhere. In fact, the functioning of this tool is straightforward. You just need to choose a cloud package, pay for it, and begin personalizing your marketing content.

In addition, achievement metrics can be selected from Adobe Analytics. It also supports factorial inspection to comprehend the components for real-time targeted content. Optimization can be elevated from the net and mobile to different digital channels.

Conclusion

With these A/B analysis tools, you’ll find an optimally efficient website in no time and increase your conversion rate. Most of them are fairly easy to use and don’t require you to have any prior programming experience.

Thanks to the built-in features found in marketing software these days, most of these tools are easy to integrate into your system. In fact, they all offer cloud storage so that you don’t have to purchase and maintain a different server for them.

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