Whether you are facing difficulties in finding buyers and selling properties, this article will change the game for you and enable you to dominate in this niche. We will provide some of the most exciting and unique marketing ideas so that your business can bloom, flooding it with clients.

Without further delay, let’s dive in!

1. Create a website

Is it really necessary to stress the significance of having a website for your real estate agency in this day and age? If you still don’t have one, your business will suffer badly! Today’s website serves as a company’s “ID card”, and your business should have one as well.

Not only it highly affects the credibility of your agency, but it also can be a tremendous way of promoting your business and the properties you sell! It will distinctly help to achieve communication with potential clients, boost the visibility of your business online, and help you stand out from the competitors.

2. Email marketing

Email is a consistent part of every business as it reflects the most professional and conventional way of communicating with clients. Thus, emails can also be utilized for marketing purposes via newsletters which are increasingly popular in communication. They are sent out on a regular schedule to inform your clients of the latest updates, tips, or changes about your products or services.

You can use your website to integrate them so that people can subscribe to your newsletter and receive appealing properties, listings, special offers, real estate photos and videos, and more. This can drastically improve your marketing game and boost the number of clients.

3. Add social share buttons to your property listings

Today, everyone is on social media. Facebook, Instagram, Twitter, and TikTok lately… These are just a few prominent platforms that, when used correctly, can help your business and its promotion.

Buyers are inclined to share real estate that captures their attention with their friends and family while scrolling through your property listings. Social sharing buttons are there to make them easier to share items while boosting your traffic and engagement numbers.

4. Create a Pinterest profile

Trust us – you can’t go wrong with this one! Pinterest is a terrific yet unfairly neglected social media platform that can work wonders for your real estate agency. This one is based on multimedia cards called Pins sorted in groups called Boards that can be implemented, in this particular case, for real estate business promotion.

Create a business profile on Pinterest, take good photos of your properties, create so-called Boards, and share the pictures and videos while linking them to your website or social media profile.

This one is a powerful and effective way of promoting real estate since it cleanly and intuitively displays the items your clients can save to their boards and share with their connections giving your real estate business well-deployed and worthwhile marketing!

5. Local events sponsorship

An effective and unique way of promoting your real estate agency is sponsoring events in your area! Explore the future events around you, reach and contact the organizers, team up with them, and offer to be one of the sponsors.

Festivals, sports events, concerts, and other public events are hidden potential for promoting your company via t-shirts, flyers, websites, and social media content.

6. Use Instagram

1,5 billion people use Instagram daily, and that fact speaks volumes! This social media network is one of the most efficient marketing tools, and when used wisely, it may help greatly for your business promotion!

Furthermore, over one billion Instagram Stories and 95 million photos are shared every day, which may be used to efficiently communicate with your followers and clients, as well as attract new ones.

Share compelling content, interact with your visitors, and engage them. Organizing contests such as Q&A, promotions, making live videos and communicating with your followers, and running giveaways are all proven friends of any marketing strategy.

Hire a professional, invest in high-quality equipment, and leave Instagram and its algorithms to do the work!

Conclusion

This article has concluded, and we hope we were able to ignite the flame of ideas you were missing! We did our best to list and describe marketing approaches that will almost certainly produce the finest outcomes today. Analyze them further and develop lethal marketing strategies that will only help your real estate agency prosper and stand out!

The post Unique Real Estate Marketing Ideas appeared first on WP Pluginsify.

But, to be honest, creating email marketing campaigns on your own is very hard. Sure, you can do it manually, but by the time that you write all the personalized emails, the promo offer, discount, whatever, will already be expired.

The second option is, of course, to pay someone to do it for you. But, the problem with hiring people is always the same; you have to dictate what they need to write, worry if they are going to do it properly, and if they don’t, it is your responsibility to make it right.

Thankfully, there is also a third option, and that is, using the email marketing tool called INBOX.

INBOX

Features

This email marketing tool is very easy to use, thanks to its drag-and-drop editor called INBOXBrush. With this editor, you can take your email marketing campaigns to a whole new level, especially with the options to add logos, signatures, bios, and so on.

The editor interface is very user-friendly, and it does not require coding knowledge, which means that you can create newsletters in a heartbeat. You can also add images, buttons, social media links, menus, and more.

If you work for/have multiple brands, INBOX allows you to manage all of them from a single account. And it does not matter if the brand(s) is under GDPR or CASL; INOBX covers both.

Also, if you need to do some subscriber management, you can do it through one dashboard for every single brand.

Putting a twist on boring, old signup forms can help your brand attract more customers, and with INBOX, you can customize those forms for use on social media, websites, or even email signatures.

Everyone knows you can’t be there personally, all the time, to chat with every new person that is interested in your brand. Still, you can always go the extra mile and give potential and existing customers a good feeling about your brand by sending them personalized emails enhanced with INBOX’s smart segments.

We have been talking on and on about what INBOX can do. But, is there a way we can back our statements up? The answer is yes, we can, with INBOX’s analytics section.

Through this section, all of your email campaigns can be traced in order to inform you how many emails were opened, read, and marked as spam. The information you receive will be stored, and thanks to it, you will have a better idea of what to improve and what is fine as it is.

In a nutshell, INBOX takes the email marketing campaigns for all your brands and puts them in the same space, so it would be easier for you to provide and manage quality campaigns for a greater number of people.

If all of this sounds complicated and overwhelming, do not worry, INBOX has a webinar you can attend where they will explain all the features and show you how to use them.

Pricing

When talking about this tool’s price, we have to mention that it has a one-time fee, which means there are no subscriptions on a monthly or yearly basis that you have to deal with. Instead, you just pay once and use the tool forever, which is ideal if you run a SaaS Marketing Agency.

However, if you decide that this tool is not for you, INBOX has a 60-day refund policy, which is more than enough time to discover its every feature.

There are three price plans for this tool, but there is no difference in the features you get with each one. So which plan you should choose purely depends on the size of your company.

The cheapest plan is called Single, and it costs 59 dollars for 7.500 subscribers.

The next plan is called Double and costs 118 dollars for 15000 subscribers.

The last plan is called Multiple and costs 177 dollars for 30000 subscribers. This plan is the only one that will allow you to remove branding.

Conclusion

INBOX is a great tool that will help you a lot when it comes to newsletters, promo offers, personalized emails, and so much more. It enables you to customize everything through a user-friendly drag-and-drop interface. It also allows you to manage multiple brands from the same account and view stats on your email marketing campaigns’ performance. Some would even list it among the best Mailchimp alternatives.

The tool’s sixty-day no questions asked money-back guarantee will allow you to test it out completely and decide for sure if you want to keep it or ask for a refund.

And, of course, the most important thing, the tool has a one-time fee, so you can say goodbye to annoying subscriptions while enjoying lifetime access to INBOX.

What are you waiting for? Get INBOX today and take your email marketing campaign game to the next level.

The post How to Create and Automate Tailored Email Marketing Campaigns for Multiple Brands appeared first on WP Pluginsify.

If you are working in the financial/banking sector, are offering services to your clients, or are an entrepreneur with his/her own company, you probably know (or should know) the importance of email signatures. Having an email signature signals you know how to be professional and have effective communication with your clients. Even though your clients don’t really expect to see that in an email, it is really obvious something is missing if one company has it and another one doesn’t. And guess which company a potential client is going to choose? The one that seems more professional, of course!

Emails are still widely used in every sector and every industry, and having an email signature is important for establishing an identity. You always want to appear serious, professional, and authoritative.

What is an Email Signature

In case you don’t know what email signatures are, here is a short recap. Email signatures are a combination of words that are added to the conclusion of each email you send out. It can be added automatically or with a click of the mouse. It is basically a business card in an email. It should present all of the important information, such as your name, contact number, work experience, and a title or your job in the company you are representing.

A growing number of companies have an email signature and use it in their marketing to show professionalism, create brand recognition, and provide info about the company.

Naturally, your email signature needs to be visually appealing and have a clear design. For that, you should use consistent fonts and colors, make sure it is responsive on all devices, and, if needed, have a legal disclaimer that can include confidentiality or copyright to certain information.

However, you also need to make sure all of your employees have the same email signature layout and design since you want to portray an image of consistency. All of this can seem like quite a hassle to do. Checking everybody’s emails, making sure the signature is the same, keeping an eye on everyone. It almost sounds impossible. That is why you should use an email signature generator.

Best Email Signature Generator

Scribe is a tool designed to create great customizable email signatures along with banners and calls to action. It also makes sure all of the emails are consistent.

With it, you can add calls to action in your email signatures, as well as promotional banners for your marketing strategy. It also tracks your signature conversion rates and analyzes them so you can see how effective the signature is. You can see how many people saw your signature and how many engaged with it. That way you can change certain parts of it to try and make it more effective.

The tool is quite easy to use and set up. Here is a screenshot of how to add calls to action:

These calls to action are built into the email signature templates, so you can just add a bit of text to them, and you are done.

The promotional banners are also easily added, just upload an image and add a link related to your business. Here is a screenshot of how to add banners:

You can schedule your marketing campaigns containing specific banners so you can just set them when needed. G-Suite can also automatically update the email signatures with scheduled information.

Here is how you can schedule campaigns, see a list of your currently active campaigns, and how they are doing in terms of CTR:

The tool comes with a lot of options to customize your email signatures. You can choose from different templates, change their colors and fonts. You can even send images using your own domain with the DNS integration.

However, as we mentioned before, make sure the design is consistent across the company and keep in mind that you want to appear professional. So don’t use different fonts for every line and bold colors just to make something stick out.

Scribe is GDPR compliant and you can get it for a $39 one-time purchase. With that, you get lifetime access to Scribe, which is a great offer. All of the features are included, and you get 5 licenses (5 users) for this price. If you need more licenses, there are also options for that. It costs $78 if you want 10 licenses and $117 for 20 licenses, meaning 20 users or employees will be able to utilize it.

Conclusion

As you can see, having an email signature portrays a professional image of you and your company. It provides you with an opportunity to brand yourself, to appear professional and reliable, and to show who you are, who you represent, and what is your role.

Just be sure you keep it down on the colors and fonts. Making the signature stick out does not mean the customers will like it.

Also, we have to say once again that  Scribe is a great tool; it is easy to use and is quite inexpensive. So we are sure you will enjoy using it for creating your email signatures.

The post How to Customize Email Signatures and Make the Best Out of Them appeared first on WP Pluginsify.

One of those is email marketing. While it might not seem like that important, in fact, it accounts for approximately 23% of sales on your website, making it an especially important tool to your company’s success. In order to achieve that percentage though, you will need to know a few things about setting up your own email marketing campaign. Here are some easy-to-follow tips to help you get started.

How to Gather Contacts for Your Email List

The very first thing you need to do is understand how you should be attracting new contacts to your email list. The best way to do this is by making sure your sign-up form is easily accessible and easy to fill out.

For example, when someone visits your website for the first time and goes to view a certain product, you can then present them with a pop-up page which will allow them to sign up to your email list. In order to help your sales though, you should also offer them a discount code or a certain offer for the product they were viewing if they sign up on time.

An alternative that won’t set back your sales figures is to offer them a lead magnet. This is a free resource – usually, a file – that becomes instantly accessible as soon as they sign up for your email list. Think ebooks, whitepapers, checklists, cheat sheets, etc. – anything that can help your website visitors with the problems they might be facing. Lead magnets are fairly cheap to create and offer an instant reward for signing up.

This tactic will allow your audience to think about making a purchase right away. A good discount will always be a good motivation to make a purchase. If you keep regularly sending them offers and discount codes through your emails, they will be more likely to make more purchases and also to keep viewing your emails.

Send Personalized Emails

One of the things that will always help increase your online sales is creating a more “personal” connection with your potential and existing customers. Your email list will give you the opportunity to get to know their preference better and it will allow you to communicate with them a lot more effectively.

It is important to address your contact by their names when you reach out to them via email. Bonding with your customers is important to happen from the very first email you send them. Reach out to them with a greeting and welcome them to your email list. The friendlier you are, the better your chances of these people putting their trust in your brand and make a purchase.

When sending out any sort of email, it is also important to make sure that your brand continues to look professional. Not only will you have to be respectful towards your customers, but you will also have to be careful about correcting any potential mistakes you might have made in your text which could make your business look less professional.

In order to correct this and prevent it from happening, you should invest some time and funds into an online tool or service which can help you with proofreading and editing your emails before you send them out.

Create a Sense of Urgency

When sending an email to a potential customer who is subscribed to your email list, it is a good idea to create a sense of urgency in order to help them make the decision of purchasing a certain product or service. In order to achieve this, you will need to include a special offer in the email which will only be valid for a certain amount of time.

If this offer is based on what this person has recently viewed or has in their wish list it is way more likely for them to go ahead and make that purchase right away. The more precise your offers are and the smaller the time-limit, the better the chances of your contact finally becoming a customer.

Ask for Feedback After a Purchase

If you wish to show them that you care about their experience with your brand, asking them for feedback after they make a purchase should be your top priority. Even if your company is small and you don’t have a lot of people working in customer support, you should always make sure that you give your customers the chance to chat live with an employee about any problems they might have come across.

The easiest way for you to get feedback is by asking them to give you a 1-5-star rating for your services and to let you know via email if they are unhappy about anything. At the same time, if they were pleased with the services you provided, up until the point of the delivery of their product, you should also ask them to leave a positive review.

Positive reviews can always be used on your website as a means to make more customers believe that the services you provide are legitimate and trustworthy. You can ask your customers to give you feedback in exchange for a discount code on any product they wish to purchase next and make this experience a lot more pleasant for them.

Expanding Your Reach and Increasing Your Sales

Email marketing has a lot to offer to those who use it correctly. While you might not know a lot about it in the beginning, you will soon get to learn more and more about how to create the right targeted emails and when to send them. All these little tricks can help you convert more leads and increase your online sales in a short amount of time.

What is your opinion on email marketing and how has it benefitted your brand?

The post How to Use Email Marketing to Increase Your Online Sales appeared first on WP Pluginsify.

But forget that muddled image, and believe me when I say that email marketing remains one of the best and most reliable methods in the digital marketing toolbox.

There’s a much less mixed perspective of WordPress, of course. Time may march on, but its position as the most widely-used CMS in the world still feels unassailable. I can be very confident that you use WordPress because you’re on this site, but even if the context were different, it would still most likely be your platform of choice.

Used together, these ever-effective stalwarts of the digital era can be extremely potent — but you have to get email marketing right if it’s going to be effective. Here are some simple WordPress Email Marketing hacks for running email marketing for your WordPress site as 2020 rolls on:

Install Relevant Plugins

One of the many reasons why WordPress is so popular is that it’s incredibly flexible through its vast library of plugins. Consequently, using some of those plugins will allow you to greatly improve your email marketing — and there are two things in particular that you should seek to use plugins to achieve:

Get More Subscribers

Before you can do any WordPress email marketing hacks. You need people interested in hearing from you. It can be quite challenging to build up a decent mailing list. To make people more likely to subscribe to your email list, and thus speed up the database-building process, you must improve your method for requesting and gathering email addresses.

One such plugin is Optin Cat. Costing a maximum of $99 (for the Elite-tier version). It provides you with a rich selection of customizable layouts and widgets. You can even track user habits to determine the best time to present a sign-up box, ultimately making it far more likely that your website visitors will convert.

Automate Your Emails

Handling emails manually is a huge time-sink, and it only gets worse the more subscribers you win. No one has the time to painstakingly trawl through a huge list of recipients and send emails out one by one. That’s why you need to automate your emails wherever possible, and thankfully WordPress is compatible with plenty of useful plugins.

You can start by looking at options such as Drip Marketing or SendPulse — you’ll find them (and many more) in the main selection of WordPress email marketing plugins. Look for everything relating to automation, and think carefully about what type of service you need. Do you want something optimally affordable, or optimally configurable? It’s up to you.

Use Some Decent Email Templates

While there’s a lot of room for creativity in creating high-quality emails. There’s also no pressing need to do anything unusual with the format. The typical layout of a marketing email has proven effective time and time again. If you use a modern business email templates as a jumping-off point for your copywriting process, you’ll avoid a lot of unnecessary effort.

Here are some newsletter templates that I suggest reviewing. You can sort by category to narrow things down, and preview anything that you think might be suitable. Everything there is mobile responsive, as well. Which is exceptionally significant in a time of so much internet browsing (both professional and personal) taking place on mobile devices.

In general, you’ll find that one of the biggest hacks is always to avoid reinventing the wheel. Take advantage of what’s already been done. Add your own unique tweaks, and you’ll be in a good position to compete without having to spend a lot of money or time.

Take Advantage of Easy Graphic Design Tools

A huge part of creating compelling marketing emails is including high-quality visuals. After all, even if someone has decided to click on your subject line. They’re not going to stick around for very long if they find your email content to be bland and boring.

However, a lot of marketers struggle to achieve good visuals: they can’t justify hiring graphic designers, but all the stock imagery they can find is too generic.

Thankfully, recent years have seen the development of countless intuitive graphic design tools, many of which are free. Consider not only Canva but also the likes of Crello or Snappa.

Furthermore, there are more great Canva Alternatives that you can use to create attractive graphic designs for blogs, infographics, and social media. These tools allow you to rapidly combine stock and library images with customized text and effects to produce results that can look remarkably professional once you’ve had some practice.

Of course, you can always use something like Photoshop. Adobe’s Creative Suite has become a lot more affordable over the years. There’s simply a much harsher learning curve, and straightforward online tools tend to be better optimized for rapidly producing images to fit templates and standard formats (e.g. email headers or social media ads). Unless your needs demand sophisticated software, it makes more sense to stick with the basics.

Wrapping Up

WordPress makes a great target for email marketing campaigns. But you need to work as efficiently as possible to avoid the work piling up. By using free (or affordable) plugins, templates, and tools, you can achieve excellent results while saving your time and attention for more pressing tasks with these WordPress Email Marketing hacks.

Featured Image credit: Wikimedia Commons

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