International marketing can also be applied at the local level because its application does not require the physical movement of products and services beyond the borders of the national market. However, in the current development phase of international marketing, global marketing, in principle, does not have a national market because its field of activity is global, on the world market as a whole.

What is an international marketing manager, and what are his responsibilities?

A marketing manager is a person who performs a wide range of activities so that a product or service has a good resonance in the minds of consumers. The ultimate goal is an increase in sales and a good image of the product/service.

He plans, directs, and coordinates the marketing (price, distribution, and promotion) of the product or service. Marketing managers can specialize in various fields: in pharmacy, medicine, construction, technology, and tourism… so a good knowledge of the products and/or services of the company they work for is essential.

When it comes to international marketing, the manager does roughly all of this work plus some extra. The International marketing manager must plan all the strategies for the best possible promotion of products or services at the international level. This means that they have to perform statistical analysis of trends to determine the resources, target group, and locations for a promotion. In addition, international marketing managers must have leadership and communication skills at a high level.

Responsibilities:

• Determining marketing objectives
• Implementation of marketing plans and programs
• Research, analysis, and monitoring of financial, technological, and demographic factors that affect market opportunities
• Planning and monitoring of advertising and promotions
• Communication with external propaganda agencies, authors, and artists
• Making recommendations regarding the price formation strategy
• Implementation of effective control of marketing results
• Assessment of market reaction to propaganda programs and product packaging and composition
• Recommending and proposing changes
• Preparation and submission of reports on marketing activities

International marketing manager salary

As with any job, people are usually most interested in the salary of an international marketing manager. When it comes to the USA – the average salary is around 99,600 dollars per year.

Those International marketing managers on the lower lists earn approximately $70,000/year. The top international marketing managers can earn as much as $140,000/year. In the USA, the location has a lot of influence on the earnings of this business. Thus, international marketing managers in New York, San Francisco, New Jersey, and California are considered to earn the best.

Where to find a job as an international marketing manager?

We all know that finding a job is not an easy process. Who is at work as an international marketing manager? If you do not know companies or agencies where you could apply for this position, you can find many sites on the Internet that will show you current open positions.

Why is the job of a marketing manager important?

For all of us as consumers to become aware that a product, service, or idea will solve one of our problems, there needs to be someone who will market it. A marketing manager builds that awareness by developing and implementing marketing strategies to meet consumer needs — and maximize profits.

They manage internal teams, create (or oversee) promotional messages and products, and work to publish or distribute them to the public through traditional and digital media. Depending on the size of the company, they may be one of many marketing managers, specializing in a group of products or services, or a specific area of execution.

Final Words

A reputable scientific study from Great Britain, which was engaged in researching the current marketing industry during 2021, came up with results that indicate that marketing has a greater strategic role in the organization than in the past. Another important finding from this study is that marketing managers and experts have recognized that the job of marketing is more valued today.

The post What does an international marketing manager do? appeared first on WP Pluginsify.

Today we will discuss the 5 most important signs of a successful Instagram marketing strategy. While these signs may not be conclusive evidence, they indicate a growth momentum. Check how many boxes you tick to figure out your Instagram performance.

Your Followers Are Increasing

Nothing in Instagram indicates success as much as a growing list of followers. If you are consistently getting followers, it shows that you are on the right track.

While you can get many things done with strategy and marketing, acquiring followers is often tricky. Nobody wants to follow a page or a profile that does not add value to their lives.

Follower count increases only when your account reaches a degree of relatability and relevance. If you are getting new followers every week or month, you are doing something right no matter at what rate.

Existing Followers Are Not Unfollowing You

In today’s Instagram space, it can be effortless to get lured by something and follow a page. Running giveaways and using an Instagram giveaway picker creates more engagement.

Many people are short-term followers who follow your channel only for such purposes. If your follower list has such people, they will be quick to unfollow you once their short-term goal is met.

While getting new followers is great, it is also vital to retain your existing followers. That’s why running giveaways is an excellent idea to keep your current followers engaged better.

You can increase engagement with them through live streams and Instagram DMs to ensure that they continue to engage with your content. This article from SocialPros explains more about creating the kind of engagement you need.

Your Organic Reach Is Increasing

If follower count is the best indicator of your account’s success, organic reach is the prime indicator of your content’s success. If your content has elements of virality, people will share those by themselves.

As a result, your organic reach will increase with you not having to do anything more than schedule Instagram posts and forget about it. Increasing organic reach is a full-proof sign that your content has what it takes.

However, it should also be consistent. A one-off piece of viral content will be beneficial only in the short run. To keep growing consistently, you need to reach more and more people organically.

You Are Getting Collaboration Requests

Social media spaces are highly community-based. Every field of human interest has communities and sub-communities.

For example, running an organic skincare brand will have its own community of small and big businesses and consumers. Establishing authority within the community is very important for long-term success.

When you get offers for collaborations, it shows you have reached a level of authority and credibility that others want to work with you. Collaborating with other creators is also a great way of improving engagement and getting more followers to your profile.

You Are Making More Money

Different people and brands earn differently from Instagram. While some depend on their Instagram stores for revenue, others rely on affiliate marketing.

If you are a content creator on Instagram, you would also be making money from partnerships and client works. You can have the best Instagram growth service working for you and amazing stats to show off, but it does not matter until it is converted into money.

No matter your source of Instagram income, a spike in it shows that you are on the right track.

Final Words

While scaling your Instagram brand, you often need professional tools and services to stay relevant in a highly competitive space.

Furthermore, you can add influencer marketing into the mix and collaborate with a brand ambassador or influencer to boost your marketing efforts on Instagram.

Ultimately you can approach Instagram marketing like a pro; it’s best to do some non-Instagram things as well.

For example, you can add your website into the mix and attract more traffic by sending Instagram followers to your website. This allows you to use visitor tracking software like WatchThemLive to track their navigation and behavior.

The post 5 Signs Your Instagram Marketing Strategy is Working appeared first on WP Pluginsify.