Search for trending topics to discuss but also use your hashtags strategically. An aesthetic Instagram account is not only visually attractive but also enhances your brand recognition. Here are tips and tricks to help you increase Instagram engagement and maximize the benefits.

How to scan your Instagram account to determine its weak points

Your Instagram QR code is important whenever you want to share information and do follow-ups. Apart from working as an engagement booster, it is also useful for the security of your account. Its data is encrypted and is only opened by a proprietary scanner. The code has different uses in your account.

• Combating counterfeiting
• Confirming identities
• Detecting fraud
• Keeping your data confidential
• Scanning the weak areas in your account

Quality images play an important role in your account. If you want to increase Instagram engagement, upload quality photos. The ideal photos should be 1080px X 1350px. The recommended file formats include JPG and JPEG images. There are different ways to convert PNG to JPG to get better-quality images. You can either export your file or use an app to convert it. You can then add them to your account to optimize your bio and boost engagement.

Another way you can scan your account and keep yourself safe is through third-party apps. Beyond that, allow multiple-factor authentication and keep your login activity in check. You can use an authentication app from your account. Open your profile and select Settings and Privacy. In the Accounts Center, tap See more followed by Password and Security. Go to Two-factor authentication and enter the authentication details.

Another method that you can use is Instagram’s Security Checkup feature. Once activated, you can use it to scan login activities, and account sharing, review your passwords, and optimize your bio. On your profile, open Your Activity to view recent activities.

How to improve your visual content on Instagram

One of the Instagram hacks to use is to upload fascinating photos. They capture attention and increase Instagram engagement and followers. You should ensure you upload photos with a solution of 1080px. To improve images you may consider converting your photos to JPG. Here are Instagram hacks to improve your Instagram visual content.

Stick to a specific color and mode

One of the important Instagram engagement boosters is your page and profile color. Although you should create relatable content, your color choices should attract good responses from your followers. You may experiment with several colors but settle with one.

Format your content well

Whether you shoot photos and videos or download your visual content, ensure you format it well. If your content design is poor, it will not attract engagement. Use apps or design software to improve images and other content before you upload.

Understand what is trending

Instagram trending topics change fast and you need to keep with the pace. Keep your eyes on your account to know the trending topics. Also, use Instagram analytics to get reports.

Optimize your visuals with text

You need to create relatable content but also understand the Instagram hacks that will boost engagement. Text is an engagement booster but you need to use it sparingly. It makes the goal of the video or photo clear and enhances action.

Add your logo whenever necessary

Your logo is your brand personality and improves awareness and loyalty. Add it wherever necessary to remain relevant.

How to improve text content on your Instagram page

Your Instagram visuals should include short text to explain what your visual is about. It helps you to create relatable content for your followers. Use different Instagram hacks to help you improve the impact of text on your images and videos.

Optimize your text with SEO. Use SEO-friendly keywords in your text to improve search results.

Use a larger font size. Avoid fancy fonts but choose larger text to quickly capture the attention of readers.

Use optimized hashtags. To optimize your hashtags, add trending topics but stay relevant. Use Instagram analytics to understand the volume of posts each hashtag has attracted. Arrange your hashtags based on brand, location, industry, and followers.

Optimize your bio. An optimized Instagram bio enhances engagement. Improve images for your bio and add a CAT to enhance action. Share your story and tag related accounts.

Be keen on your voice tone. Your voice tone should sound friendly but also relatable to the target audience. Understand the audience you want to write to and choose a language and tone that resonates with them. If your tone feels offensive, your followers might disengage from your page.

How to get the most out of Instagram analytics

Instagram analytics are tools that provide you with a detailed overview of your account success. They use different metrics such as total views of your posts, time your followers are most active, gender, location, and clicks. You can use Instagram analytics to increase your page engagement and follower actions.

Post when your followers are most active

Use Instagram analytics to know the best time when your audience is most active. Post at that time to get the most views and engagement on your page. You will likely achieve the highest visibility and sharing. Based on statistics, most people use their accounts during lunchtime breaks, afternoon breaks, and in the evening. Use good timing and post your content around these timeframes.

Create relatable content

Instagram analytics can help you get an idea of trending topics. Create content that resonates with your followers based on the analytics report. Relatable content attracts greater engagement, sharing, and UGC. It pulls more traffic to your website and could boost interaction with your products.

Track your audience’s behavior

Instagram analytics can help you understand your audience’s behavior. You can know which content they are viewing most and the actions they are taking. This can help you create personalized content that attracts action. Many people use keywords to search on Instagram. A larger percentage might use hashtags or find places and people to access videos and photos.

Experiment with different content types

You may create different types of content to experiment with which one will perform better. After posting them, use Instagram analytics to generate a performance report and use best-performing content. Examples of content include Reels, Stories, videos, live recordings, Feeds, quotes, questions, and testimonials. Know when to each type of content and the audience to target.

Conclusion

You can use your Instagram page to build a strong brand awareness with your audience. You should keep your account updated with the latest and trending content. Regular updates increase the visibility and engagement of your page. You should post new content several times a week to help your page stand out. You can make your account aesthetically attractive by customizing it for your followers. Choose a theme to post and decide on the color scheme to use. Use quality visuals and add SEO-optimized text.

The post Tips and Tricks That Help You Get the Most Out of Your Instagram Account appeared first on WP Pluginsify.

As such, it is crucial for marketers to be aware of the tools available to them on Instagram that can help enhance their strategies. In this article, we’ll review ten essential Instagram tools that marketers should use in 2023.

What is Marketing on Instagram

Instagram has quickly become one of the most popular social media platforms, and marketing on the platform can be an effective way to reach a broad audience. With over 500 million active users worldwide and 70% of businesses using Instagram for marketing purposes, it’s no wonder why so many companies are investing in this powerful form of advertising.

Moreover, marketing on Instagram is all about creating visually appealing content that engages your followers and entices them to take action. This involves using high-quality images, videos, stories, captions, hashtags and other features to strike a connection with your target audience.

Additionally, leveraging influencers to promote your brand can be a great way to engage potential customers who are already invested in similar topics. By understanding how Instagram works and identifying key strategies for success, you can create an effective campaign that drives sales and builds relationships with customers both online and offline!

For businesses and entrepreneurs, this offers an incredible opportunity to get their name out there and increase engagement with their audience. To make the most of Instagram’s marketing potential, it’s important to understand the basics of how to use it effectively.

Instagram Tools Marketers Should Use in 2023

1. Iconosquare

Iconosquare offers a free evaluation of your Instagram page, allowing you to observe the last 30 days of your posts, the general performance of your profile, and areas for which advice might be in order. Beyond the audit, Iconosquare s for sales tools include analytics and reporting, but for all social media platforms.

2. Mentionlytics

Automate the tracking of your company name, competitors, and selected keywords. This tool comes designed with Instagram, Twitter, Facebook, YouTube, Pinterest, and various weblogs in mind. This makes Instagram part of the bigger picture so that you can see how influential it has become and how increasingly competitive it has gotten. Then you can connect all of it to your HootSuite account.

3. AdEspresso

AdEspresso implements its drag-and-drop interface to help you work with your Facebook, Instagram, and Google ads budget. Its dashboard will allow you to focus on metrics that will facilitate your advertising objectives, but what makes AdEspresso stand-out is the way it suggests strategies to help your current ad.

4. Keyhole

Keyhole can track hashtags on Instagram campaigns to measure their return on investment. Are you working with a branded hashtag? With Keyhole, you can calculate the ROI. Partnering with influencers? You can gauge the impact of their hashtags, too.

5. Synapview

Edit your Streams with Synapview, a Hootsuite app for Instagram that allows you to generate and save them to monitor your rivals and hashtags on the platform. The color-coded app features an analytics feature that shows what and when your hashtags are being used on Instagram, along with when and where your rivals are posting.

6. Tint

A massive 2022 social media trend was for brands to partner with popular content creators to build awareness and enhance their reputations. Why not continue with it? Tint can help you harness user-generated content for your marketing campaigns from Instagram, building a credible influencer marketing source for your business.

7. Trufan

If your brand sponsored a spectacular fan appreciation event, then your fans are already savvy brand ambassadors. That’s why brands should turn to Trufan, where they can find the people who already serve as their best cultural ambassadors on Instagram.

An Instagram or Twitter account that frequently gains followers is a Trufan. By rewarding them with special opportunities, or paying them back for their engagement, a brand can look to its passionate fan base to foster its brand.

8. Sparkcentral

A post that you create on Instagram must be compelling and engaging, but it’s important to take the time to listen to the needs of your audience when they’re talking about your service or product. Sparkcentral gives you access to a dashboard where you can easily manage and respond to large amounts of feedback with a few clicks.

9. Linktree

Companies such as Food Heaven, Golde, and Goode and industry stars Selena Gomez and Alicia Keys use Linktree to share their traffic. The platform offers customization, third-party integration, and analytics features so you can keep track of where individuals click through their services.

10. Pictory

You need to produce social video clips, but you don’t have the time, skills, or equipment to produce one? Then you’ll love Pictory. Using this AI tool, you can generate professional-quality video from your text within seconds. How does it work? You type your text into the tool, and Pictory accesses millions of videos automatically, enabling you to create videos on a wide variety of topics.

Conclusion

Instagram is an invaluable tool for marketers, and with the right tools, the platform can become even more powerful. From scheduling posts to tracking influencer performance, these 10 Instagram tools can help marketers maximize their efforts in 2023.

Consider investing time and resources into testing each of them to determine which will work best for your unique needs. As Instagram continues to grow, so does its potential for businesses – so don’t miss out on the opportunity to take advantage of this powerhouse platform!

The post Ten Instagram Tools Marketers Should Use in 2023 appeared first on WP Pluginsify.

Whether you are facing difficulties in finding buyers and selling properties, this article will change the game for you and enable you to dominate in this niche. We will provide some of the most exciting and unique marketing ideas so that your business can bloom, flooding it with clients.

Without further delay, let’s dive in!

1. Create a website

Is it really necessary to stress the significance of having a website for your real estate agency in this day and age? If you still don’t have one, your business will suffer badly! Today’s website serves as a company’s “ID card”, and your business should have one as well.

Not only it highly affects the credibility of your agency, but it also can be a tremendous way of promoting your business and the properties you sell! It will distinctly help to achieve communication with potential clients, boost the visibility of your business online, and help you stand out from the competitors.

2. Email marketing

Email is a consistent part of every business as it reflects the most professional and conventional way of communicating with clients. Thus, emails can also be utilized for marketing purposes via newsletters which are increasingly popular in communication. They are sent out on a regular schedule to inform your clients of the latest updates, tips, or changes about your products or services.

You can use your website to integrate them so that people can subscribe to your newsletter and receive appealing properties, listings, special offers, real estate photos and videos, and more. This can drastically improve your marketing game and boost the number of clients.

3. Add social share buttons to your property listings

Today, everyone is on social media. Facebook, Instagram, Twitter, and TikTok lately… These are just a few prominent platforms that, when used correctly, can help your business and its promotion.

Buyers are inclined to share real estate that captures their attention with their friends and family while scrolling through your property listings. Social sharing buttons are there to make them easier to share items while boosting your traffic and engagement numbers.

4. Create a Pinterest profile

Trust us – you can’t go wrong with this one! Pinterest is a terrific yet unfairly neglected social media platform that can work wonders for your real estate agency. This one is based on multimedia cards called Pins sorted in groups called Boards that can be implemented, in this particular case, for real estate business promotion.

Create a business profile on Pinterest, take good photos of your properties, create so-called Boards, and share the pictures and videos while linking them to your website or social media profile.

This one is a powerful and effective way of promoting real estate since it cleanly and intuitively displays the items your clients can save to their boards and share with their connections giving your real estate business well-deployed and worthwhile marketing!

5. Local events sponsorship

An effective and unique way of promoting your real estate agency is sponsoring events in your area! Explore the future events around you, reach and contact the organizers, team up with them, and offer to be one of the sponsors.

Festivals, sports events, concerts, and other public events are hidden potential for promoting your company via t-shirts, flyers, websites, and social media content.

6. Use Instagram

1,5 billion people use Instagram daily, and that fact speaks volumes! This social media network is one of the most efficient marketing tools, and when used wisely, it may help greatly for your business promotion!

Furthermore, over one billion Instagram Stories and 95 million photos are shared every day, which may be used to efficiently communicate with your followers and clients, as well as attract new ones.

Share compelling content, interact with your visitors, and engage them. Organizing contests such as Q&A, promotions, making live videos and communicating with your followers, and running giveaways are all proven friends of any marketing strategy.

Hire a professional, invest in high-quality equipment, and leave Instagram and its algorithms to do the work!

Conclusion

This article has concluded, and we hope we were able to ignite the flame of ideas you were missing! We did our best to list and describe marketing approaches that will almost certainly produce the finest outcomes today. Analyze them further and develop lethal marketing strategies that will only help your real estate agency prosper and stand out!

The post Unique Real Estate Marketing Ideas appeared first on WP Pluginsify.

When we say to join them together, we talk about adding social buttons to your posts, implementing tweet boxes, promoting your posts on Facebook, Twitter, etc.

But, if you own a business that requires many images, embedding your Insta feed on your WordPress site might be the way to go. Even if it doesn’t, it could still be very beneficial to your overall brand and help you in many ways.

Why Embed Your Instagram Feed?

There are several benefits of doing this, so let’s cover some of the most important ones;

• Firstly, users can interact on both platforms simultaneously, giving you a social boost.
• You can use it to show reviews of your products, comments of your customers, or even tutorials on how to use them to build trust.
• It provides extra relevant content enticing visitors to stay on your site longer.
• It adds dynamic content to your site that you didn’t have to create separately.
• Your SEO can improve since it brings more relevant content.

Hopefully, we have managed to convince you that this is a good idea, so let us show you a super-easy way to do it.

How to Embed an Instagram Feed into Your WordPress Site?

There are quite a few plugins you can use to do this. However, one that consistently keeps coming up as the best is Spotlight Social Media Feeds, so that’s the plugin we’ll be using for the purposes of this tutorial.

Spotlight Social Media Feeds is a very versatile and easy-to-use plugin. Plus, it comes with many templates and options for where to place your feed, not to mention it allows you to connect to multiple accounts at once.

So let’s get started.

Step 1

Firstly, once you log in and are on your WordPress dashboard, navigate to plugins and click on “Add New.”

After that, search for Spotlight Social Media Feeds in the search bar that you can find in the top left corner, and click on “Install Now.” After the download is complete, you can activate the plugin, and you’re ready to get started. Before the activation is all done, you’ll get a pop-up offering to also opt for their security solution; you’re entirely free to skip this as the plugin will work just fine without it.

If everything went smoothly, there should be a little Instagram Feeds icon on the dashboard; it is located under “Comments.”

Step 2

Open the plugin, and you’ll have the option to choose from ten template options. But, if you like none of them, you’re more than free to design your own right from your WP dashboard!

The ten template choices include classic, gallery, row, solo, montage, carousel, brick, slideshow, tile, and a unique pro option. Each template consists of a preview, so choose one that fulfills your desires, and you’re ready to move on.

It is worth noting that only classic, gallery, solo, and row are included in the free version, and you’ll have to upgrade to the PRO version if any of the other templates caught your eye.

We have chosen the one that we thought might fit the site best, which in this case was a row.

Step 3

Once you’ve selected a template, you’ll open the main editor. Further, you can choose if you want to connect a personal account or a business account. Also, another great feature of this plugin that some others lack is connecting your client’s feeds and avoiding using any passwords by generating an access token.

You’ll also be able to preview what the feed will look like on different devices. This way so you can change your mind if you happen not to like some of them.

We ended up choosing a different template in the end because it looked better on a tablet display. However, all you have to do is connect an account and do some light customization if you so desire. If not, you could pretty much wrap it up.

Step 4

Now, all that’s left to do is design your feed and make it perfect. You can find all of the customization options on the right side of the editor. Also, you can adjust what you want and leave all the other fields untouched.

Here you can change the number of posts displayed, how many columns you want there to be. Sort your posts either from the most recent or any of the other options you desire. There are also options to adjust the width of the display, height and add both image and feed padding.

To make sure the feed matches perfectly to your site, add a custom bio, adjust the header texts, size font, and lastly, color. You can also make similar edits to the title and the text you add. Plus, if you want to add a splash of color, use the color slider to add a background color of your choice.

Step 5

We are at the last step of this process. Just click on embed, and there are a few things you can to finish it off. But, the simplest one is to create a post or edit an existing one, right-click and add your Instagram feed where you want it, and watch the magic happen. It’s that simple.

It is worth noting that while in the editor, you’ll notice more customization options, but most of them are locked and are only available through upgrading to the PRO version of the plugin.

Final Tips

Adding an Instagram feed to your site is not only beneficial, but also really simple, so there’s no reason not to do it. Don’t like the plugin we used? You can use a different one. Some similar to Spotlight are Feed Them Social, WPZOOM Social Widget, and 10Web Social Photo Feed.

In addition, if your Instagram feed is essential to you and you don’t mind spending some money on a plugin that comes with just about anything and everything, Smash Balloon’s Instagram Feed Pro is a great option.

If you have any other questions, comments, or recommendations, please let us know below – best of luck.

The post How to Embed Instagram in WordPress With Ease appeared first on WP Pluginsify.

That’s because Instagram is known as a great traffic generator for blogs and websites despite the fact that you only have space in Bio to add a link to your website and you can’t write much in that section of a profile.

Ways to promote a blog on Instagram is a pretty challenging topic, at least if you aim to do everything right. Don’t forget, Instagram is a visual social network. On it, you won’t attract people to your blog by text but by photographs. Only when and if you manage to get them interested through the photos, you’ll be successful and see the extra traffic to the blog. When it comes to blog promotion, it’s way more complicated than asking an assignment writer “do my homework now“. You can hire someone to develop your blog, but let’s see what you can do without outside help.

Be aware, if you succeed to attract an audience to your blog, they will go away if it isn’t hosted properly. For instance, if you have chosen a MySQL database option for your blog, whose performance you may find beneficial when having a larger amount of posts, you should opt for MySQL hosting.

Regardless of the package and plan you purchase, you’ll be able to enjoy all the benefits of quality hosting. All that without making a painful financial commitment. MySQL hosting is, logically, MySQL optimized, and usually comes with free domain registration, substantial SSD storage, and unmetered bandwidth. Actually, all basic packages have these features.

Some Blog Categories Get Followers Easier Than Others

Instagram is a simple social network and it’s not a special problem to collect a large number of followers. The problem is how to get those followers to click on the link in Bio and stay on your blog long enough to see what you’re doing and then come back the next day expecting more fresh content. We aren’t saying it will be easy for you to gather thousands of followers overnight and increase your blog’s popularity in 10 days. It doesn’t go that way.

However, there are certain categories of blogs with which you can more easily gain followers than on others. These are blogs that deal with fashion, cosmetics, travel, food, photography, and lifestyle. For those who have a blog in one of these categories, you don’t need too much wisdom about ideas for publishing, building a brand, and creating content. But you’ll have to do your best for everything else.

Now, what about those whose blogs don’t fall into any of these categories such as bloggers writing about business, motivation, economics, or finance? Or what about those who write stories and songs? In short, we ask about those who deal with all topics related primarily to verbal rather than visual. It will be more difficult for them but not impossible. They will need to do a little bit more work on their Instagram profiles to build brands and bring the blogs to a higher level.

Things to Do Before You Open an Instagram for Your Blog

• You need to be aware that your blog is your business even if you’re just writing it as a hobby
• Need to be prepared to build a personal brand that will make you recognizable
• You need to know who your audience is and who you want to reach
• Know who your competition is and get familiar with their profiles
• Have to decide in which direction you’re going to grow your brand on Instagram
• Build a topic
• And most importantly, you need to decide if you want to create a profile for yourself as a blogger or for your blog
• Check Instagram verification requirements and verify your account

Is Instagram Star a Blog or You?

If you create an Instagram account, insert a blog link in Bio, and start posting randomly selected photos, your blog will be overshadowed. Most people on Instagram aren’t overly interested in clicking a link unless you give them a reason.

For example, you wrote a new text about the importance of education but then you posted a sunset photo and expect people to rush to your blog. They won’t. People will like your sunset because it’s beautiful and because they belong to a group on Instagram that loves sunsets (#sunsetlovers #skylovers).

They aren’t interested in the importance of education and if one of them even clicks on the link, they are unlikely to stay on the blog as they will quickly realize that it has nothing to do with sunsets. Do you understand what we’re talking about?

The aesthetics of your Instagram profile must be closely related to the blog topic so that people are clear about what it’s about and to reach the audience you need that will click on the blog link. Otherwise, you don’t need a blog profile but a personal profile under your name (or nickname) and you can leave the link where it is. If someone clicks on it – great; and if not – well, that wasn’t the goal you wanted to achieve in the first place.

Many bloggers who have long used Instagram to post moments from their private lives face the problem when they decide to promote their blog on Instagram. In a gallery full of selfies, sunsets, lunches, quotes, and travel, a blog that has nothing to do with this kind of topic won’t come to the fore.

Build an Instagram Profile Around the Topic of the Blog

If you have a blog about cooking then it’s totally logical to post a picture of lunch or groceries you bought in your weekly shopping. If you have a business blog, this wouldn’t be a good idea unless you have a restaurant. While a picture of an all-night party will suit a lifestyle blog, such a blog post can only hurt a business blog.

All this means that you have to think very hard about whether you want to open a separate profile for your blog and a separate one for yourself as a person because, usually, one doesn’t work with the other. To know what to post, you need to know your audience and think about how the posted image on Instagram fits in with the topics you write about on the blog.

Don’t Want Separate Accounts for Yourself and the Blog?

Create a “healthy“ balance between business and personal posts. If you run a blog only for a hobby and don’t have or don’t expect business benefits, then you can carefully balance personal and business posts. But, in this case, you need to make sure that the post has something to do with the topic.

For example, do you write about the importance of eating oranges in the winter and post a picture of your dog? Wrong. But if you post a picture of orange from a fruit shop or a bowl full of oranges on your desk… you won’t go wrong.

Stay on Topic, Don’t Stray, and Benefit From the Blog Link

If you decide to open a separate account dedicated only to your blog, you have a bit more work to do, but fun work, because you love your blog and enjoy what you do (otherwise, you wouldn’t do it, right?).

In connection to this, here’s a good idea of what to do:

• Have your Instagram profile called the same as your blog
• Have a profile picture from a blog
• Post regularly
• Change the link in Bio to the latest post
• Link an Instagram profile to a blog
• Link your Instagram profile to your blog’s Facebook page and Twitter account

The post It’s About Time They Start Reading You: How to Promote a Blog on Instagram appeared first on WP Pluginsify.

We have a solution for you that will make your website more engaging and catchy for all the website visitors. You must be thinking, What is it?

Instagram Widget

As you know, how popular Instagram is at the moment, you will agree with me that it has the power to attract and engage people with it. So why not take advantage of that and embed it on our website.

Let’s dive into it further!

What Is Instagram Widget?

Instagram Widget is a Widget that gives you access to display content from another application on your website, which is Instagram. It shows the User-Generated Content created and shared on Instagram.

This widget can collect content from Instagram through hashtags; account handles, mentions, and tags. The content can be in any form, such as images, videos, or GIFs. It updates in real-time and has a responsive display, i.e., fits in any screen sizes.

Benefits of Using an Instagram Widget on Your Website

There are a few benefits mentioned below that will make you realize how beneficial Instagram Widget can be for your website:

1. Enhanced User-Engagement

As you know, Instagram is a visual-themed application and displays User-Generated Content that is more relatable to the audience; therefore, they engage with it. Also, people prefer visual content over textual content, and the Instagram Widget can help you with that.

To get featured in the widget on your website, visitors might start posting too. It will increase the amount of social proof for your brand as well as give you more content for your marketing.

2. Builds Trust Through Social Proof

When people are posting about your brand products and services using your branded hashtag or by mentioning you in their posts, you’re collecting social proof. Proof of the fact that they are pleased and satisfied with your products and services.

If you choose to display such strong messages and pictures from your existing users, you will build trust among the visitors of your website. Everyone knows that no one will spend time posting about a brand for free if they don’t like it themselves. It makes it easier for visitors to be able to believe the content and trust the brand.

3. Website Vibrancy

It is essential to have a good-looking website if you wish to grab user’s attention once they land on your website. You should be able to make the people want to stay and explore the various things the brand offers.

It is possible with the Instagram Widget. It will make your website more dynamic, diverse, and vibrant with the variety of content it will display from different cultures and backgrounds.

4. Drive Conversions

We have successfully grabbed their attention, enhanced the engagement, and built trust as well. There is no major factor left not to go ahead and make purchases from the website. It makes it more convenient for visitors to turn into customers.

Instagram Widget also displays your products and services in action, which makes it more straightforward for the visitors to trust the brand and perceive if the product will be suitable for them or not. It decreases the rate of cart abandonment and returns.

5. Humanization of Brand

Instagram is a social media platform, which implies that the content you will display will be by the users and of the users. Instagram will display the content where you can make sure that it is a brand that works with people and not something that is not trustable.

It adds the human element to the website, making it more relatable to the visitors and not showcasing robotic functioning through stock photography and textual content. It is always good to look at real and relatable content compared to looking at boring and monotonous stock images.

6. Cost-Effective

Admittedly, doing something different and so effective is never out of the plate, but what stops us is the cost that will be incurred during that process. It can prove to be a huge deciding factor while choosing a new marketing technique.

Don’t worry; an Instagram Widget is a very cost-effective solution. The prices differ a little tool to tool as well as the features, but if we talk overall also, the cost is extremely manageable. With high returns on the investment you make, you will probably cover your cost and get extra profit out of it.

7. Build a Better Brand-User Relationship

In the present day, the way people buy and sell products has changed. Consumers expect a more personalized and relatable approach from the brands, unlike old times when the power was in the hands of the seller. Now the options have increased so much that ten more brands are competing with you.

Therefore, building an excellent brand-user relationship gets essential nowadays. By displaying the user’s content and putting them in front instead of branded and promotional content, they realize that they matter to you. It improves your relationship with the customers turning them into a loyal customer base for your brand.

Tools To Embed Instagram Widget

Wondering how to embed an Instagram Widget? We got your back. Here are some ways you can embed an Instagram Widget on your business website:

Taggbox Widget

“Taggbox Widget is a UGC Platform that helps marketers to increase user engagement, build trust, and drive conversions with solutions to discover, curate, and display User-Generated Content on all the marketing touchpoints.”

The Taggbox Widget is the solution it provides for the websites. It allows you to collect content from multiple social media platforms such as Instagram, Facebook, Twitter, Pinterest, and many more. The content can be in any form, such as images, videos, text, GIFs, blogs, and everything else in between. It operates in real-time, giving you instant updates of the content.

It provides you with some mind-blowing features such as Personalization Panel to design your widget with a plethora of themes, styles, fonts, & colors. Moderation Panel to filter out the unwanted irrelevant and unusable content. It also allows you to create the performance reports for your widget and many other features such as responsive display & Rights Management.

Light Widget

Light widget is an easy-to-use tool that helps with embedding Instagram feed on the website. You can add an Instagram feed on a website, in which all your posts will be clickable directed to your Instagram handle, where the posts are uploaded.

This way, you can redirect your website traffic to Instagram also, to increase your social reach and gain more followers. It is a great way to manage the traffic among both the platforms. Along with that, it allows you to create widgets without any size restraints that can fit anywhere on your website.

WPZOOM Social Feed Widget

WPZOOM Social Feed Widget is a responsive WordPress widget. It helps you embed your Instagram feed on your website very easily, and it is quite user-friendly and easy-to-use. The plugin is entirely customizable with the use of CSS, which helps you with making it more attractive for the website visitors.

It also lets you place the follow button along with the feed, through which your website visitors can directly follow you on Instagram through your website. You can add the widget at any location on your website as it can adjust to space.

Instagram Itself

Instagram itself gives you an option to embed posts on your website. The main drawback, in that case, is that you can only embed one post at a time. So, for each post you want to embed, you will have to go through the entire embedding process repeatedly.

Moreover, it doesn’t provide you with an option to personalize your posts and display them with a match to the website’s appearance.

ProPhoto

ProPhoto helps you to embed your Instagram posts on your website with an attractive and interactive grid format. It is interactive as each thumbnail is connected to the original Instagram post. Which can channelize your traffic to your social media accounts as well. Furthermore, the tool has a responsive display, which means you can embed your Instagram feed anywhere on your website, no matter the size.

Conclusion

We have already discussed how beneficial Instagram Widget embedding can be for your website, sales, and brand. It will not only benefit you in the way mentioned above, but it will help you enhance your brand image as well. Your brand can come across as a brand. That prioritizes the consumers and their thoughts about the brand, instead of displaying promotional content all over the website.

It is also necessary your consumers love you as a brand; only then will they stay loyal to you. To create a loyal customer base, Instagram Widget can be the best start.

Author Bio

I’m Anne Griffin, and I’m a digital marketer and technical writer. I’m passionate about exploring and writing about innovation, technology, and digital marketing trends.

The post Instagram Widget: Benefits of Using It on Your Website appeared first on WP Pluginsify.

Essentially, Instagram Stories is nearly identical to that of Snapchat Stories, where users can send photos and videos that disappear after a certain length of time after the receiver views them.

If you’re an eCommerce merchant, this is an excellent opportunity for you to share more than just the picture-perfect moments that you’ve carefully worked into your marketing strategy. You can now share those random and real moments—the ones that can show a different side of your business and your brand.

The potential with this new feature is huge, and marketers shouldn’t waste this opportunity. Here are six tips to help you begin promoting your eCommerce brand with Instagram Stories:

1. Tease New Products, Promotions, and Content

One of the reasons why Instagram Stories is so effective is that it creates FOMO (fear of missing out). The stories disappear within 24 hours, which gives your followers a sense of urgency that they don’t get with your regular Instagram posts. This makes it perfect for teasing new products and upcoming events.

We’ve seen some brands do this brilliantly. J. Crew used it to tease its September sunglasses collection with huge success, while Sephora gave followers a glimpse of their makeup tutorials that they would soon release. Try it with your own products and promotions and see how your followers respond.

2. Give a Glimpse Inside Your Brand

Putting a face to your business is important—especially online. Customers want to connect with humans, not a business that they can’t relate to. That’s exactly why you should take advantage of the casual nature of Instagram Stories and give those interesting glimpses into your eCommerce store.

For example, you could post a story that shows your employees taking part in a viral trend or celebrating the achievement of one of your employees. It puts a human touch to your brand that can lead to greater brand recognition and loyalty in your followers.

3. Reward Your Most Engaged Followers

Unlike your regular Instagram posts, the Stories you share don’t show up in your followers’ news feed. Instead, they can click on your story at the top of their screen if they wish to view it. This means that you may need to create a little incentive to get them to view your Story.

Your incentives don’t have to be huge, but they do have to be worth it; otherwise, your followers won’t bother opening your Stories in the future. Besides, you want to give the best to the followers that are loyal enough to follow you on Instagram, so you should reward them for their loyalty!

Offer coupons that only appear in your Stories, show promo codes that become ineffective once the 24 hours are up, or offer free swag like Mountain Dew to its followers. You can even announce breaking news related to your brand in an Instagram Story if you have hotly anticipated products coming out.

4. Give Quick and Helpful Tips

There is a reason why headlines that begin with “5 Fast and Dirty Tricks for A/B Testing” get our attention. Consumers want helpful information that they can process quickly, and Instagram Stories is perfect for this.

The subscription-based apparel startup known as Stich Fix regularly uses their Instagram Stories to provide helpful styling tips to their followers, and now your own eCommerce store can use it in a similar way. Show off your expertise in your industry by providing your followers with tips and tricks that will make their lives easier in just seconds!

5. Show Off Your Creativity

It doesn’t matter what you sell—there is a way to make it exciting using Instagram Stories. Online stores everywhere are using it to show the human side of their brand and let some silliness show.

Take Starbucks, for example. They made coffee exciting by posting a humorous Instagram Story in which two of their iced coffee drinks fall in love with each other.

Some businesses use Instagram Stories to ask questions of their followers and keep them engaged, while others use a mix of filters, drawings, and text to liven up their products. There is an endless number of ways for you to show off your creative side and promote your brand.

6. Don’t Be Afraid to Ask for Feedback

Did you know that Instagram Stories can be used as a feedback tool? Unlike your Instagram posts, your followers can’t comment or like your Instagram Stories. The only way that they can respond is through a direct message that no one else can see.

Basically, you have the ability to treat Instagram Stories as a one-question anonymous survey, of sorts. For example, Taco Bell used their first Instagram Story to ask their followers what they would like to see using the new feature. Users can then send their answers via Direct Message, and you can further improve your social media marketing efforts based off of this feedback.

Final Thoughts

Finding a way to connect with consumers is key to your eCommerce store’s success, but it’s not always easy to engage with your audience. With Instagram Stories, you now have another way to promote your products and tell a compelling brand story that inspires loyalty in your followers.

There are many exciting ways for you to use Instagram Stories, and we look forward to seeing how other brands use this feature in the future. Just remember to keep your audience in mind as you create your stories so that your message continues to make an impact!

The post How to Use Instagram Stories: 6 Tips for Promoting Your eCommerce Brand appeared first on WP Pluginsify.

However, a number of practical and free features turned Instagram into the genuine lead generation driver. Today, most businesses use it to share brand-related content and raise awareness among targeted customers. To put it simply, Instagram offers you benefits such as:

• Audience targeting and analysis
• Engagement and interaction with the prospects
• Awareness raising
• Lead generation and conversion rate increase

But the one thing that webmasters keep forgetting is that WordPress allows them to embed Instagram photos to their websites, and this is the feature we want to discuss in this post. Let’s take a look!

How to Embed Instagram Photos to Your Website

Instagram photo embedding is a relatively new solution, so we want to explain it step by step. The first thing to do is to choose an image you want to share on a WordPress website. When you click this photo, you will find the Embed Link option in the lower part of the screen.

This feature lets you choose between three options:

• Report Inappropriate
• Embed
• Cancel

Of course, you will choose Embed and then Copy Embed Code. After that, go to the WordPress dashboard to enter one of your old posts or to create a brand new page. This will be the final destination of your Instagram photo, so you only need to paste the copied Embed Code to the Text Editor.

Wendy Franklin, a WordPress developer at CareersBooster, says there is another – even simpler – way to complete this process:

“You can copy the link of your photo, paste it to the Text Editor, and the image will appear on the desired webpage. Just like the first solution, this one also doesn’t demand expert knowledge, tools, or web design experience.”

Bonus Solutions to Display Instagram Images on a Website

The two functions we described above are great if you want to transfer single images to the WordPress website. However, some webmasters also want to copy/paste entire Instagram galleries or to enable linking from webpage photos to the original source comes from their Instagram accounts.

In this case, you’ll need a special tool to ensure seamless integration of WordPress and Instagram. We will show you two widgets that proved to be very useful in this field:

1. InstaShow WordPress Widget

InstaShow WordPress Widget is a tool designed with the purpose to connect Instagram accounts with your website. Using it, the website becomes another channel to promote your social account. The widget has a built-in Follow button that transfers visitors directly to the Instagram profile.

It’s a feature that improves brand recognition and inspires more users to engage with your content by liking images, sharing, or writing comments. InstaShow WordPress Widget offers a plethora of other possibilities such as over 60 customization features, permalink and username combinations, high-quality user interface, image adjustments, descriptions, view counters, and many more.

Besides that, the tool is easy to use:

• Choose the source and select images based on preferences like hashtags.
• Set the image dimensions and color design to make a responsive widget.
• Copy and paste the code to the targeted webpage.

You can use InstaShow WordPress Widget free of charge, but it only works for up to 200 views per profile. If you want a more serious version of the widget, check out the PRO package for $5 a month.

2. Instagram Slider Widget

Instagram Slider Widget is a simple tool that enables you to show up to 12 most recent Instagram images. This widget allows you to display Instagram photos as thumbnails or in the slider form. The installation procedure is easy:

• Upload the widget to the /wp-content/plugins/directory.
• Activate it through the \’Plugins\’ menu.
• Go to Appearance → Widgets and drag \’Instagram Slider Widget\’ to your sidebar.
• Update settings in the widget: Instagram Username, Images Layout, Number of Images to show, Check for new images hours.

As for the settings, there are several details to arrange here. Firstly, you should create a widget title along with the corresponding Instagram account. You can choose accounts by usernames or hashtags.

Secondly, you can choose whether to save images or not. There are also indicators like image format, display order, link attributes, and a bunch of other technical specifications. Instagram Slider Widget is a free plugin, so you can use or test it whenever you want.

While manual Instagram connections enable you to display images on a website quickly and simply, they also limit the number of options. But if you use one of the plugins we described here, you can gain full control over Instagram accounts and display images on the website in a way that suits the needs and style of your brand.

Conclusion

As one of the most popular social networks, Instagram can help you to raise awareness, generate new leads, and increase sales in the long-term perspective. But it can also enrich your WordPress website by embedding photos directly from Instagram.

We made this article to explain to you how to display Instagram images on WordPress. It’s a valuable feature that boosts cross-channel promotion, so we strongly encourage you to give it a try – it will make your website more attractive and probably earn you some fresh Instagram followers in the process.

The post Practical Tips to Display Instagram Images on a WordPress Site appeared first on WP Pluginsify.