Search for trending topics to discuss but also use your hashtags strategically. An aesthetic Instagram account is not only visually attractive but also enhances your brand recognition. Here are tips and tricks to help you increase Instagram engagement and maximize the benefits.

How to scan your Instagram account to determine its weak points

Your Instagram QR code is important whenever you want to share information and do follow-ups. Apart from working as an engagement booster, it is also useful for the security of your account. Its data is encrypted and is only opened by a proprietary scanner. The code has different uses in your account.

• Combating counterfeiting
• Confirming identities
• Detecting fraud
• Keeping your data confidential
• Scanning the weak areas in your account

Quality images play an important role in your account. If you want to increase Instagram engagement, upload quality photos. The ideal photos should be 1080px X 1350px. The recommended file formats include JPG and JPEG images. There are different ways to convert PNG to JPG to get better-quality images. You can either export your file or use an app to convert it. You can then add them to your account to optimize your bio and boost engagement.

Another way you can scan your account and keep yourself safe is through third-party apps. Beyond that, allow multiple-factor authentication and keep your login activity in check. You can use an authentication app from your account. Open your profile and select Settings and Privacy. In the Accounts Center, tap See more followed by Password and Security. Go to Two-factor authentication and enter the authentication details.

Another method that you can use is Instagram’s Security Checkup feature. Once activated, you can use it to scan login activities, and account sharing, review your passwords, and optimize your bio. On your profile, open Your Activity to view recent activities.

How to improve your visual content on Instagram

One of the Instagram hacks to use is to upload fascinating photos. They capture attention and increase Instagram engagement and followers. You should ensure you upload photos with a solution of 1080px. To improve images you may consider converting your photos to JPG. Here are Instagram hacks to improve your Instagram visual content.

Stick to a specific color and mode

One of the important Instagram engagement boosters is your page and profile color. Although you should create relatable content, your color choices should attract good responses from your followers. You may experiment with several colors but settle with one.

Format your content well

Whether you shoot photos and videos or download your visual content, ensure you format it well. If your content design is poor, it will not attract engagement. Use apps or design software to improve images and other content before you upload.

Understand what is trending

Instagram trending topics change fast and you need to keep with the pace. Keep your eyes on your account to know the trending topics. Also, use Instagram analytics to get reports.

Optimize your visuals with text

You need to create relatable content but also understand the Instagram hacks that will boost engagement. Text is an engagement booster but you need to use it sparingly. It makes the goal of the video or photo clear and enhances action.

Add your logo whenever necessary

Your logo is your brand personality and improves awareness and loyalty. Add it wherever necessary to remain relevant.

How to improve text content on your Instagram page

Your Instagram visuals should include short text to explain what your visual is about. It helps you to create relatable content for your followers. Use different Instagram hacks to help you improve the impact of text on your images and videos.

Optimize your text with SEO. Use SEO-friendly keywords in your text to improve search results.

Use a larger font size. Avoid fancy fonts but choose larger text to quickly capture the attention of readers.

Use optimized hashtags. To optimize your hashtags, add trending topics but stay relevant. Use Instagram analytics to understand the volume of posts each hashtag has attracted. Arrange your hashtags based on brand, location, industry, and followers.

Optimize your bio. An optimized Instagram bio enhances engagement. Improve images for your bio and add a CAT to enhance action. Share your story and tag related accounts.

Be keen on your voice tone. Your voice tone should sound friendly but also relatable to the target audience. Understand the audience you want to write to and choose a language and tone that resonates with them. If your tone feels offensive, your followers might disengage from your page.

How to get the most out of Instagram analytics

Instagram analytics are tools that provide you with a detailed overview of your account success. They use different metrics such as total views of your posts, time your followers are most active, gender, location, and clicks. You can use Instagram analytics to increase your page engagement and follower actions.

Post when your followers are most active

Use Instagram analytics to know the best time when your audience is most active. Post at that time to get the most views and engagement on your page. You will likely achieve the highest visibility and sharing. Based on statistics, most people use their accounts during lunchtime breaks, afternoon breaks, and in the evening. Use good timing and post your content around these timeframes.

Create relatable content

Instagram analytics can help you get an idea of trending topics. Create content that resonates with your followers based on the analytics report. Relatable content attracts greater engagement, sharing, and UGC. It pulls more traffic to your website and could boost interaction with your products.

Track your audience’s behavior

Instagram analytics can help you understand your audience’s behavior. You can know which content they are viewing most and the actions they are taking. This can help you create personalized content that attracts action. Many people use keywords to search on Instagram. A larger percentage might use hashtags or find places and people to access videos and photos.

Experiment with different content types

You may create different types of content to experiment with which one will perform better. After posting them, use Instagram analytics to generate a performance report and use best-performing content. Examples of content include Reels, Stories, videos, live recordings, Feeds, quotes, questions, and testimonials. Know when to each type of content and the audience to target.

Conclusion

You can use your Instagram page to build a strong brand awareness with your audience. You should keep your account updated with the latest and trending content. Regular updates increase the visibility and engagement of your page. You should post new content several times a week to help your page stand out. You can make your account aesthetically attractive by customizing it for your followers. Choose a theme to post and decide on the color scheme to use. Use quality visuals and add SEO-optimized text.

The post Tips and Tricks That Help You Get the Most Out of Your Instagram Account appeared first on WP Pluginsify.

Surveys are important for the businesses and in this article we will discuss all the relevant reasons. Therefore we suggest you read the article thoroughly and you will get all the information and key points. How do surveys impact your business ?

Learning from Customers for Better Alternatives

Businesses do their best to attract customers. But sometimes what they do is not what customers really need. They do their market research and for a long time they stick to the same strategy.

However it is essential to evaluate the needs of your customers, as they are the people who create the need for your products or services. You can use a free online survey maker to create the best surveys and gather all the information from your clients.

Sometimes customers can help businesses to find great and better alternatives for their services and be the first in the market to adapt the changes. Let’s take an example of Covid times, as many businesses changed their services to be available for larger audiences.

Many of them started online alternatives, implementing door to door shipping. If they didn’t get feedback, they could not evaluate the needs, even if they knew about the existence of Covid 19.

Types of Surveys For Better Results

• Customer Satisfaction Surveys: Averages satisfaction and areas for improvement.
• Net Promoter Score (NPS) Surveys: Meters loyalty and advocacy.
• Product/Service Feedback Surveys: Gathers intake on offerings.
• Customer Experience (CX) Surveys: Paths overall customer journey.
• Market Research Surveys: Collects market trends and opportunities.
• User Experience (UX) Surveys: Evaluate website/app ease.
• Customer Feedback Forms: Enables open-ended arguments.
• Post-Purchase Surveys: Captures rapid impressions.
• Online Reviews and Ratings: Surveys public opinions.
• Client Opinion Polls: Manages quick insights.
• Employee Feedback Surveys: Coordinates staff with customer goals

Employee feedback surveys are essential to understand employees’ needs.As happy employees means happy customers, which means successful business. As a business owner you should value employees, so they will value the customers. Finding the best gifts for them is essential,for instance gifts for women in their 30s to make them feel special in your company.

Use Data For Better Business Operations

You can use data for better business operations. Data is precious and generating it is not a piece of cake. Thus surveys help to generate data that will be useful. And if in the future you will feel ready, you can sell the data as well. Many companies nowadays use this method and offer their data. There are great survey templates that you can use and make professional surveys.

Here are some points on how to collect the right data with surveys:

• Define Concrete Objectives
• Draft Precise Questions
• Make Surveys Brief
• Use a Different Question Types
• Ensure Analytical Flow
• Avoid Guiding Questions
• Form Demographic Questions
• Pilot Test Questionnaires
• Easy to access on Online Platforms
• Set Real Response Timeframes
• Use Encouragements on a Smart Way
• Study and Act on Data Promptly

Happy Customer Strategy

Happy customers strategy starts with professional market research. Surveys are the core component of this. For doing professional market research you will need to do great market research. There is a great Guide to Market Research that you can use to understand the most important aspects.

Market research is an important part of the business operations and you need to be aware of it. Market research is not a one time thing, you need to do it continuously.

Here’s a brief breakdown of the steps for conducting market research:

• Recognize Research Goals
• Determine Target Audience
• Select Research Method
• Form Research Tools
• Gather Data
• Analyze Managed Data
• Place Market Trends
• Assess Competitors
• Outline Conclusions
• Make Informed Decisions

You can carry out market research to ensure you are on the right track with your offered services and products. Market research is the core element and you can do it with the help of your collected data. You should ensure that your team is eligible to work with the data and if not you can train them.

Market research is an essential guiding business via the  consumer preferences and industry trends. By going deep into market research, companies achieve a deep understanding of their target audience, allowing them to offer their products, services, and trade strategies to meet growing markets using market intelligence tools.

Adapting Services to Customers

Adapting services to customers is a great practice. And if you start doing it today then you will notice the results very soon. It is not easy to adapt services and it might cost time and money, but if you do so, you will have better chances to be one of the first lines of the market.

If you do not have time and enough resources you can always hire pre-vetted, experienced virtual assistants and bookkeepers from Wishup and have better experience with your task management.

4 Must Steps for Adapting services to customer needs

1. Customer Feedback as a guide
2. Offerings for Relevance
3. Improving Customer Satisfaction
4. Promoting Brand Loyalty

Surveys: Key to Success

Surveys are the key to success, but which surveys? There are certain types of surveys that work the best depending on your niche. If you do not know how to choose the right survey, then you might pick several ones until one works for you.

The key to success lies between the creativity of the surveys and the right methods. The right methods include using demographics, being consistent and including as many clients as you can. Remember that the number of the participants in your survey also defines the success and value of the survey.

Final Points

Now you clearly know how surveys impact your business and how to create surveys. If you have enough competences it is not hard to create the right surveys and be successful in it. All the companies need to have both customer and employee satisfaction surveys.

Besides satisfaction surveys it is essential to understand the concrete needs of employees and clients to offer them what they want. If you adapt to the needs of your customers then you will provide more value. Here the best tool for you is profound market research, which is not one time thing and you need to focus on it for several weeks. You are all set, good luck with your future surveys!!!

The post How Does Survey Impact Business? appeared first on WP Pluginsify.

For this to happen, businesses are now going a step further and having user behavior analysis done on their sites.

Introduction to User Experience and Behavior

User Experience (UX), in simple terms, is the general feeling that a user gets when they interact with a particular website. UX underlines User Behavior. It means that the UX, in the long term, will determine user behavior.

What entails the best user experience, you may ask? Luckily, behavioral science offers nuggets of wisdom on this subject matter. There is a proven combination that, when used, promises to provide a working solution. To achieve the best user experience, one should purpose to do two things consecutively.

The first one is keeping the user design as simple as possible to ensure that the user experiences as little friction as possible while interacting with the website. The second aspect is integrating newness or a hint of excitement for users every time they interact with the website such that every time is different.

These two principles explain basic human nature. Firstly, humans prefer a pattern that they can adapt to quickly. The second one is as simple as no one likes to be bored even with a routine. A little excitement goes a long way in keeping someone’s attention and keeping them on their toes coming back for more.

Tracking User Behavior

The primary purpose of tracking user behavior is to understand when users interact with a website and why.

I mentioned earlier that businesses have leveled up and are analyzing User Behavior on their sites. However, you may have a question with regards to this. Is tracking User Behavior a simple thing to do, and what does it entail?

The traditional means that most websites use for tracking is Google Analytics. What does Google Analytics do? Google Analytics is a faithful servant that continuously records all activities that occur on your page. Thereafter you as a business can see the traffic on your page based on the data collected.

Unfortunately, Google Analytics lets you have quantitative data on the activities happening on your page, like say, for example, the conversion rates or the best performing landing pages of your website.

However, it does not answer the most important questions. Why are the users behaving in this particular way? These are the questions that a business needs answers to be able to make improvements.

Therefore, Google Analytics can be classified as a traditional means of visitor behavior analysis. A business needs to do much more to be able to fully understand its Users. Now to answer my question, is it simple?

Yes, it is. However, it most definitely needs a business to install a plugin (software that can be added to a site) to its website. This plugin is specially made for this particular task and will be able to answer the essential questions that a business owner would have.

HumCommerce Plugin for WordPress

HumCommerce behavior analytics plugin for WordPress answers all those questions that give business owners sleepless nights. Why is my conversion rate like this? Why are users bouncing off my landing page instead of exploring further?

HumCommerce provides real insights into these problems. In addition to that, it promises solutions to improve website conversion rates.

Let’s explore its features and have a deeper understanding of HumCommerce solutions and how a business can reap maximum benefits from its use.

Visitor Session Recordings

As a business, you want to be 100% sure that the investments you’re making to a website address a real problem and not a hypothesis made up in your head. This key feature enables a business to do just that.

Visitor Session recordings allow a business to all the movements made by Users who visited their sites. These recordings will enable a business to discover which parts of their website are not user friendly and thereby take corrective measures. It’s kind of like your website’s CCTV camera.

I already mentioned that Visitor Session Recordings is a feature on HumCommerce, but get this, it also has features. Hum Commerce is just the gift that keeps on giving.

1. It’s easy to set up. You won’t need any tech gurus to get this up and running.
2. It’s on autoplay. You just have to click start, and the videos will play back to back, imagine the convenience.
3. It enables you to fast forward. You get a quick overview and can get to the fun parts without having to wait.
4. Access to visitor logs on the same recording panel. Again, convenience.
5. Filtering capabilities. If you need to focus on a specific day or time, it lets you do just that.
6. It allows you to skip inactivity. Get to the fun parts quick

With all these features, it is easier to analyze the visitor’s activities on your website and hereby discover the pain point areas for your Users. These insights inevitably allow you to make the correct improvements for your website that naturally lead to better conversion rates.

Heatmaps

This feature lets you know where visitors usually go when they come to your website.

It allows you to map out how far users scroll on your website. What this piece of information offers is redesigning ideas for the business website. The owner can determine how he needs to piece his website to convince users to accomplish what he needs them to do.

Conversion Funnels

The conversion funnel can be described as the steps that a user is designed to take to be converted to a customer. It is like an inbuilt goal setting guide for you.

Furthermore, it allows you to track your goals and see the conversion rate per user journey. It gives you an in-depth look at the Users profile and detects where it is, and they deviated from your set goal.

With all this information available to you, it becomes easier to understand your Users’ journey and thereby optimize your site for maximum conversion.

Form Analytics

Any website worth its salt uses forms to get direct feedback from its Users. It could sign up forms, or perhaps even feedback surveys. What Form Analytics does, is that it allows you to monitor the relationship that your visitors have with the forms on your site.

The kind of feedback that you acquire through the use of Form Analytics is invaluable. You could get to know if different forms attract different types of traffic depending on the time of day. You could figure out if there are things that your Users find challenging and don’t quite understand.

This feedback, when implemented through corrective measures, could lead to a boost in the conversion rate, which is the ultimate goal.

Cart Abandonment

The word Cart Abandonment is a pretty self-explanatory word. It’s probably what most store/shop owners dread the most. The user gets to the check-out, sees the teller then changes their mind about making the purchase.

The HumCommerce behavior analytics plugin allows you to sort of investigating and find out the reasons why your visitors decide to drop out at this stage. It gives you a marking scheme to persuade them to stick to the initial plan and make the purchase as had been intended.

Surveys

With surveys, you can ask your website visitors why aren’t they purchasing? Get instant feedback to know what visitors feel about your website.

Use HumCommerce surveys to get a peek into the customer’s mind to know about things like – did they like the check-out process, do they suggest any new feature, etc.

HumCommerce Perfect Fit

All the features that have been listed and explained showcase that HumCommerce behavior analytics plugin is a product that had been developed after researching on the pain points that business owners with websites were experiencing.

HumCommerce incorporates behavioral science into its recommended solutions. This goes to say that all the features that it has blended in perfect harmony with human behavior.

Therefore, it reinforces the fact that it is the best plugin that any site could ever choose to invest in to analyze User Behavior.

Conclusion

The world is getting smaller by the day, and geographical barriers are no longer an excuse for any business. The Businesses that invest in their websites have a better chance of survival than those that rely only on the brick and mortar model.

A further extension of the survival rate will be for those businesses that choose to analyze user behavior and take corrective measures as advised.

HumCommerce behavior analytics plugin offers relief for those already on board this train. It has been built incorporating suggestions that alleviate the pain points that affect most websites.

There’s a good reason a lot of SEO and CRO specialists have embraced the HumCommerce behavior analytics plugin to help them reap maximum benefits from their websites. You should too.

Author Bio

Akshay Erande is a Digital Marketer, and he takes care of growth strategies, content creation, and outreach. When not at work you can find him in adventurous places.

The post Best User Behavior Analytics Plugin for WordPress in 2020 appeared first on WP Pluginsify.

But, wait, without having up-to-date and accurate analysis, will you be able to come up with an on-point strategy? That is surely going to be a lot difficult than it sounds. This is where web analytics steps in to help you out.

In reality, web analytics helps you in several ways. Right from developing your future strategy to determining whether the objectives are being achieved or not, this fundamental part of online marketing proves out to be beneficial at every step. In this way, you can ensure the consistent improvement of user experience through your website.

With several free tools available online, there is literally no reason for businesses, regardless of their size, for not using web analytics to assess the digital marketing strategy success. However, for those who are new to this entire realm may find the entire process daunting and exhausting.

And, most of the time, business owners even neglect this integral aspect, owing to their unawareness of its importance. So, here are some reasons that clearly define the importance of website analytics.

1. It Defines Online Strategy

A lot of people live with a perception that web analytics is only restricted to a script installation on the website that would show a monthly report of visitors. However, in reality, it is much more than that. Web analytics entails analysis. The numbers that the tool is going to deliver should be construed appropriately before you involve them in making knowledgeable decisions.

With the help of detailed analytical data usage, you would be able to understand your visitors in a much better way. This user understanding will turn out to be crucial while forming an online strategy for your business. Whether you intend to customize your website according to the requirements of your users or you just want them to alter their behavior, the starting point for you will be to know their reaction to your website.

This will not only help you have a clear understanding but will also assist you in optimizing online strategy and outlining future objectives.

2. It Lets you Adapt Better

Now that you have your objectives set in place and you are precisely determining the successes and failures of your websites, this information will help you enhance different aspects of your website by adapting your current position. To begin with, website analytics help you understand the flow of your website. Right from where your visitors are landing to where they are going. Where they are leaving, analytics tools help you know every element.

Once you have looked into these aspects, you will be able to find whether or not visitors are navigating to such pages where you want them to go. This will, in turn, help you understand whether you are attaining your objectives or not. After figuring out answers to such questions, placing the Call-to-Action button at the right place will become easier for you.

Moreover, you can even utilize analytics data to acclimate with latest technologies by having an idea of the devices that your visitors are using to visit your website. Be it better speed or certain browser, this analytics will help you figure out the vital information.

3. Tracking Bounce Rate

One of the greatest challenges for every novice businessperson is to decrease the bounce rate from the website and at one point in time, eliminate it altogether. To put it in simple words, the bounce is when visitors visit your website and leave it without clicking on any link or taking any action. The higher the bounce rate, the lesser will be the sales that you would get.

By dividing total bounces by total visits, you can simply measure the bounce rate. If you have a higher bounce rate. It simply means that your visitors are unable to locate what they are looking for, on your website. Therefore, it is a marketer’s duty to keep a track on the bounce rate so as to enhance the user experience.

Web analytics is one of the considerable ways to measure bounce rate. It will also help you understand where you are lagging behind and how you can just improve your products or services to attain more action from your visitors.

4. Identifying Exit Pages

Most of the times, people perceive bounce rate and exit pages to be the same concept. However, in reality, they both differ from each other to a great extent. Therefore, businesspeople should not confuse these two metrics to be one. While bounce rate has been explained above, the concept of exit pages includes visitors navigating through your entire website and then leaving the website after clicking on one page.

There would be some pages on your website that would have higher exit rate than the other. As a businessperson, you must ensure that your landing page or other vital pages of your website shouldn’t have higher exit rate. It will end up impacting your overall sales to a great extent. Hence, it becomes important to use web analytics to measure the situation of your web pages.

These analytic tools help you conduct a thorough and profound analysis of each web page and provide you the precise information on the exit rate. Through this information, you can simply figure out what is missing on your website. What should be added to attract more audience and convert more leads for better sales?

5. Tracks Social Media Performance

Another significant importance that website analytics bring to you is monitoring and tracking social media performance. Generally, small companies are restricted by restrained resources. And, because of less number of people on the team. One person has to look out at a myriad of areas all at once, right? This can, sometimes, becomes a lot difficult than imagined.

Therefore, if such is the case with you as well. You can use website analytics that would cover a large part of your business effectively and seamlessly. There are such web analytics tools as well that can help you monitor not only the website but social media as well. Such tools gather online mentions of certain keywords from blogs, websites, social media, discussion forums, news sites, and many other places.

So, with such web analytics tools. You can assess your brand’s reputation, monitor social media engagement, competitors’ stature, and much more, just with a mere keyword. Indeed, it is as seamless as it appears out to be.

6. Finding Keywords to Increase Organic Traffic

There is no denying the fact that content is one of the most important factors that derive organic traffic to your website. There are several aspects that contribute to making your website rank higher on the search engines so that you can get organic traffic. Once you have the information of how your visitors are taking up your websites and which pages they are visiting, it will be easier to understand such keywords that will help you curate quality and successful content.

While it might be difficult to figure out where to begin, you must always keep the web content simple, succinct, and precise. It should, very fairly, tell your brand’s message to your visitors. In such a scenario, website analytics prove out to be helpful for you. Such tools provide you the information of the keywords that your customers are searching the most.

Based on such information, you can integrate those keywords into your content accordingly and can get the most organic traffic. It will even help your website rank higher than your competitors.

7. Optimizing Marketing Campaigns

When marketing campaigns are optimized, they bring you more return on investment. Since you would be knowing the most working out area. You would obviously spend more efforts and money on that particular area, isn’t it? Surely digital marketing is a vast subject and there are several platforms that you can utilize.

But, how would you measure different platforms for the result? With website analytics, you can customize your tracking link for any of your webpage. Through this, it will help you gauge the performance of different marketing campaigns. And then, you would be able to measure which campaign is deriving most visitors as well.

Therefore, it will help you align your resources in the right marketing channel or campaign. When adequately aligned, resources will surely bring you a higher return on investment. It will even help you optimizing strategies, once you have the insight into what is working and what is not.

Wrapping Up

In today’s time, not utilizing website analytics tools will leave you with no proper way of measuring whether you are attaining your goals or not. Therefore, it is critical to keep a track of every aspect of your customers to make your brand worthwhile. And, website analytics are the tools that can help you do so, along with gaining higher ROI as well.

Author Bio

Ananthakrishnan is a Digital Marketing guy for Greedeals.com. He has a keen interest in SEO and Web Design. When he is not working you can find him at his house, playing video games.

The post Why Website Analytics Matter appeared first on WP Pluginsify.