Search for trending topics to discuss but also use your hashtags strategically. An aesthetic Instagram account is not only visually attractive but also enhances your brand recognition. Here are tips and tricks to help you increase Instagram engagement and maximize the benefits.

How to scan your Instagram account to determine its weak points

Your Instagram QR code is important whenever you want to share information and do follow-ups. Apart from working as an engagement booster, it is also useful for the security of your account. Its data is encrypted and is only opened by a proprietary scanner. The code has different uses in your account.

• Combating counterfeiting
• Confirming identities
• Detecting fraud
• Keeping your data confidential
• Scanning the weak areas in your account

Quality images play an important role in your account. If you want to increase Instagram engagement, upload quality photos. The ideal photos should be 1080px X 1350px. The recommended file formats include JPG and JPEG images. There are different ways to convert PNG to JPG to get better-quality images. You can either export your file or use an app to convert it. You can then add them to your account to optimize your bio and boost engagement.

Another way you can scan your account and keep yourself safe is through third-party apps. Beyond that, allow multiple-factor authentication and keep your login activity in check. You can use an authentication app from your account. Open your profile and select Settings and Privacy. In the Accounts Center, tap See more followed by Password and Security. Go to Two-factor authentication and enter the authentication details.

Another method that you can use is Instagram’s Security Checkup feature. Once activated, you can use it to scan login activities, and account sharing, review your passwords, and optimize your bio. On your profile, open Your Activity to view recent activities.

How to improve your visual content on Instagram

One of the Instagram hacks to use is to upload fascinating photos. They capture attention and increase Instagram engagement and followers. You should ensure you upload photos with a solution of 1080px. To improve images you may consider converting your photos to JPG. Here are Instagram hacks to improve your Instagram visual content.

Stick to a specific color and mode

One of the important Instagram engagement boosters is your page and profile color. Although you should create relatable content, your color choices should attract good responses from your followers. You may experiment with several colors but settle with one.

Format your content well

Whether you shoot photos and videos or download your visual content, ensure you format it well. If your content design is poor, it will not attract engagement. Use apps or design software to improve images and other content before you upload.

Understand what is trending

Instagram trending topics change fast and you need to keep with the pace. Keep your eyes on your account to know the trending topics. Also, use Instagram analytics to get reports.

Optimize your visuals with text

You need to create relatable content but also understand the Instagram hacks that will boost engagement. Text is an engagement booster but you need to use it sparingly. It makes the goal of the video or photo clear and enhances action.

Add your logo whenever necessary

Your logo is your brand personality and improves awareness and loyalty. Add it wherever necessary to remain relevant.

How to improve text content on your Instagram page

Your Instagram visuals should include short text to explain what your visual is about. It helps you to create relatable content for your followers. Use different Instagram hacks to help you improve the impact of text on your images and videos.

Optimize your text with SEO. Use SEO-friendly keywords in your text to improve search results.

Use a larger font size. Avoid fancy fonts but choose larger text to quickly capture the attention of readers.

Use optimized hashtags. To optimize your hashtags, add trending topics but stay relevant. Use Instagram analytics to understand the volume of posts each hashtag has attracted. Arrange your hashtags based on brand, location, industry, and followers.

Optimize your bio. An optimized Instagram bio enhances engagement. Improve images for your bio and add a CAT to enhance action. Share your story and tag related accounts.

Be keen on your voice tone. Your voice tone should sound friendly but also relatable to the target audience. Understand the audience you want to write to and choose a language and tone that resonates with them. If your tone feels offensive, your followers might disengage from your page.

How to get the most out of Instagram analytics

Instagram analytics are tools that provide you with a detailed overview of your account success. They use different metrics such as total views of your posts, time your followers are most active, gender, location, and clicks. You can use Instagram analytics to increase your page engagement and follower actions.

Post when your followers are most active

Use Instagram analytics to know the best time when your audience is most active. Post at that time to get the most views and engagement on your page. You will likely achieve the highest visibility and sharing. Based on statistics, most people use their accounts during lunchtime breaks, afternoon breaks, and in the evening. Use good timing and post your content around these timeframes.

Create relatable content

Instagram analytics can help you get an idea of trending topics. Create content that resonates with your followers based on the analytics report. Relatable content attracts greater engagement, sharing, and UGC. It pulls more traffic to your website and could boost interaction with your products.

Track your audience’s behavior

Instagram analytics can help you understand your audience’s behavior. You can know which content they are viewing most and the actions they are taking. This can help you create personalized content that attracts action. Many people use keywords to search on Instagram. A larger percentage might use hashtags or find places and people to access videos and photos.

Experiment with different content types

You may create different types of content to experiment with which one will perform better. After posting them, use Instagram analytics to generate a performance report and use best-performing content. Examples of content include Reels, Stories, videos, live recordings, Feeds, quotes, questions, and testimonials. Know when to each type of content and the audience to target.

Conclusion

You can use your Instagram page to build a strong brand awareness with your audience. You should keep your account updated with the latest and trending content. Regular updates increase the visibility and engagement of your page. You should post new content several times a week to help your page stand out. You can make your account aesthetically attractive by customizing it for your followers. Choose a theme to post and decide on the color scheme to use. Use quality visuals and add SEO-optimized text.

The post Tips and Tricks That Help You Get the Most Out of Your Instagram Account appeared first on WP Pluginsify.

In the fast-paced digital world, social media is a key component of any marketing strategy. However, managing multiple social media accounts can be time-consuming and overwhelming. That’s where social media management software comes in. These tools help businesses manage their social media presence more efficiently by allowing them to schedule posts, monitor engagement, and analyze performance across multiple platforms. In this article, we will explore some of the best social media management software available in 2023.

1. Hootsuite

Hootsuite is a popular social media management platform that allows businesses to manage multiple social media profiles from one dashboard. With Hootsuite, users can schedule posts, monitor mentions, track engagement, and analyze performance. Hootsuite also offers a team collaboration feature, which allows multiple team members to manage social media accounts together. Additionally, Hootsuite integrates with over 35 social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.

2. Buffer

Buffer is another popular social media management software that allows businesses to schedule and publish posts across various social media platforms. Buffer also provides an analytics feature, which allows users to track engagement, monitor trends, and measure the success of their social media campaigns. Buffer’s user-friendly interface and customer support make it a great option for businesses of all sizes.

3. Sprout Social

Sprout Social is a comprehensive social media management software that offers scheduling, monitoring, analytics, and team collaboration features. With Sprout Social, users can schedule posts across multiple platforms, track engagement, and analyze performance. Sprout Social also offers a team collaboration feature, which allows team members to assign tasks and track progress. Additionally, Sprout Social integrates with various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.

3. Agorapulse

Agorapulse is a social media management software that offers scheduling, monitoring, analytics, and team collaboration features. With Agorapulse, users can schedule posts across multiple platforms, track engagement, and analyze performance. Agorapulse also offers a team collaboration feature, which allows team members to assign tasks and track progress. Additionally, Agorapulse offers a social inbox feature, which allows users to manage all social media messages from one dashboard.

4. Sendible

Sendible is a social media management software that offers scheduling, monitoring, analytics, and team collaboration features. With Sendible, users can schedule posts across multiple platforms, track engagement, and analyze performance. Sendible also offers a team collaboration feature, which allows team members to assign tasks and track progress. Additionally, Sendible offers a social inbox feature, which allows users to manage all social media messages from one dashboard.

5. CoSchedule

CoSchedule is a social media management software that allows users to schedule and publish posts across various social media platforms. CoSchedule also provides an analytics feature, which allows users to track engagement, monitor trends, and measure the success of their social media campaigns. CoSchedule’s user-friendly interface and customer support make it a great option for businesses of all sizes.

6. Falcon.io

Falcon.io is a comprehensive social media management software that offers scheduling, monitoring, analytics, and team collaboration features. With Falcon.io, users can schedule posts across multiple platforms, track engagement, and analyze performance. Falcon.io also offers a team collaboration feature, which allows team members to assign tasks and track progress. Additionally, Falcon.io offers a social inbox feature, which allows users to manage all social media messages from one dashboard.

7. SocialPilot

SocialPilot is a social media management software that allows users to schedule and publish posts across various social media platforms. SocialPilot also provides an analytics feature, which allows users to track engagement, monitor trends, and measure the success of their social media campaigns. SocialPilot’s user-friendly interface and affordable pricing make it a great option for small businesses and startups.

8. Loomly

Loomly is a social media management software that offers scheduling, monitoring, analytics, and team collaboration features. With Loomly, users can schedule posts across multiple platforms, track engagement, and analyze performance. Loomly also offers a team collaboration feature, which allows team members to assign tasks and track progress. Additionally, Loomly offers a content calendar feature, which allows users to plan and organize their social media content in advance.

9. Later

Later is a social media management software that focuses primarily on visual platforms like Instagram, Pinterest, and TikTok. With Later, users can schedule posts, monitor engagement, and analyze performance on these platforms. Later also offers a media library feature, which allows users to organize and store their visual content. Additionally, Later offers a linkin’.bio feature, which allows users to create a clickable landing page for their Instagram bio.

In conclusion, social media management software is a crucial tool for businesses looking to manage their social media presence more efficiently. Whether you’re a small business owner or a large enterprise, there is social media management software out there that can help you streamline your social media strategy. We hope this list of the best social media management software available in 2023 helps you find the right tool for your business.

The post Best Social Media Management Software of 2023 appeared first on WP Pluginsify.

As such, it is crucial for marketers to be aware of the tools available to them on Instagram that can help enhance their strategies. In this article, we’ll review ten essential Instagram tools that marketers should use in 2023.

What is Marketing on Instagram

Instagram has quickly become one of the most popular social media platforms, and marketing on the platform can be an effective way to reach a broad audience. With over 500 million active users worldwide and 70% of businesses using Instagram for marketing purposes, it’s no wonder why so many companies are investing in this powerful form of advertising.

Moreover, marketing on Instagram is all about creating visually appealing content that engages your followers and entices them to take action. This involves using high-quality images, videos, stories, captions, hashtags and other features to strike a connection with your target audience.

Additionally, leveraging influencers to promote your brand can be a great way to engage potential customers who are already invested in similar topics. By understanding how Instagram works and identifying key strategies for success, you can create an effective campaign that drives sales and builds relationships with customers both online and offline!

For businesses and entrepreneurs, this offers an incredible opportunity to get their name out there and increase engagement with their audience. To make the most of Instagram’s marketing potential, it’s important to understand the basics of how to use it effectively.

Instagram Tools Marketers Should Use in 2023

1. Iconosquare

Iconosquare offers a free evaluation of your Instagram page, allowing you to observe the last 30 days of your posts, the general performance of your profile, and areas for which advice might be in order. Beyond the audit, Iconosquare s for sales tools include analytics and reporting, but for all social media platforms.

2. Mentionlytics

Automate the tracking of your company name, competitors, and selected keywords. This tool comes designed with Instagram, Twitter, Facebook, YouTube, Pinterest, and various weblogs in mind. This makes Instagram part of the bigger picture so that you can see how influential it has become and how increasingly competitive it has gotten. Then you can connect all of it to your HootSuite account.

3. AdEspresso

AdEspresso implements its drag-and-drop interface to help you work with your Facebook, Instagram, and Google ads budget. Its dashboard will allow you to focus on metrics that will facilitate your advertising objectives, but what makes AdEspresso stand-out is the way it suggests strategies to help your current ad.

4. Keyhole

Keyhole can track hashtags on Instagram campaigns to measure their return on investment. Are you working with a branded hashtag? With Keyhole, you can calculate the ROI. Partnering with influencers? You can gauge the impact of their hashtags, too.

5. Synapview

Edit your Streams with Synapview, a Hootsuite app for Instagram that allows you to generate and save them to monitor your rivals and hashtags on the platform. The color-coded app features an analytics feature that shows what and when your hashtags are being used on Instagram, along with when and where your rivals are posting.

6. Tint

A massive 2022 social media trend was for brands to partner with popular content creators to build awareness and enhance their reputations. Why not continue with it? Tint can help you harness user-generated content for your marketing campaigns from Instagram, building a credible influencer marketing source for your business.

7. Trufan

If your brand sponsored a spectacular fan appreciation event, then your fans are already savvy brand ambassadors. That’s why brands should turn to Trufan, where they can find the people who already serve as their best cultural ambassadors on Instagram.

An Instagram or Twitter account that frequently gains followers is a Trufan. By rewarding them with special opportunities, or paying them back for their engagement, a brand can look to its passionate fan base to foster its brand.

8. Sparkcentral

A post that you create on Instagram must be compelling and engaging, but it’s important to take the time to listen to the needs of your audience when they’re talking about your service or product. Sparkcentral gives you access to a dashboard where you can easily manage and respond to large amounts of feedback with a few clicks.

9. Linktree

Companies such as Food Heaven, Golde, and Goode and industry stars Selena Gomez and Alicia Keys use Linktree to share their traffic. The platform offers customization, third-party integration, and analytics features so you can keep track of where individuals click through their services.

10. Pictory

You need to produce social video clips, but you don’t have the time, skills, or equipment to produce one? Then you’ll love Pictory. Using this AI tool, you can generate professional-quality video from your text within seconds. How does it work? You type your text into the tool, and Pictory accesses millions of videos automatically, enabling you to create videos on a wide variety of topics.

Conclusion

Instagram is an invaluable tool for marketers, and with the right tools, the platform can become even more powerful. From scheduling posts to tracking influencer performance, these 10 Instagram tools can help marketers maximize their efforts in 2023.

Consider investing time and resources into testing each of them to determine which will work best for your unique needs. As Instagram continues to grow, so does its potential for businesses – so don’t miss out on the opportunity to take advantage of this powerhouse platform!

The post Ten Instagram Tools Marketers Should Use in 2023 appeared first on WP Pluginsify.

Why Youtube Advertising

The vast majority of businesses are inclined to find out new ways to reach the target audience. Although there are numerous marketing channels available, YouTube is worth any marketer’s attention. In reference to the number of monthly users, one must know that the desired audience is active on YouTube. Characterized as highly engaged, most target audiences spend at least one hour daily on YouTube, which gives you an additional hour daily to meet their needs. 

Set a clear objective

Before building an ad, set a clear goal for your campaign. What are the things you want to accomplish with an ad, or whose attention are you trying to catch are the questions you might consider answering first. Some businesses prefer increasing brand awareness, while others tend to drive traffic or increase sales. The point is that there should be a clear objective behind your YouTube ad. 

Make a Strategy and Adjust the Format

Among various ad formats, one can always pick the one that bests suits the needs and the objective. The skippable in-stream ad seems to be one of the most popular that appear before, during, or after video content. Other popular formats include those non-skippable ads lasting 15-20 seconds, Discovery ads, or Display ads.

Define the Budget

Before setting anything into motion, make a little research on what you are willing to spend. The options available include the main 3:

• CPM – cost per impression, and it’s paid by 1000 views
• CPV – cost per view, which is paid once somebody viewed video content for at least 30 seconds
• CPA – cost per action, and refers to the cost once an action is undertaken by the user.

Define your budget, and you are ready to go.

Pick Target Audience

Once the ad is made, start thinking about who are the ones that will view it. By default, YouTube offers different targeting options so you can target the audience by location, demographics, or other traits such as age, gender, etc. A good marketing strategy will give you a clear picture of the desired audience you want to show your product or service to. Remember that there are always higher profit margins coming with a well-targeted audience. If you’re also considering expanding your reach through different platforms or regions, you might want to look into Influencer Marketing Saudi Arabia as an additional strategy.

Conclusion

So far, this article aimed to teach the readers the ways they can take an advantage of a large platform such as YouTube. Advertisement that goes through YouTube is not only affordable but can serve as a great way to reach new prospects, clients, and customers. This simple guide to YouTube advertisement will greatly serve newbies and beginners. 

The post A Simple Guide to YouTube Advertising appeared first on WP Pluginsify.

One of the most popular networks of this kind is certainly Reddit, so we will show you how it works and what you can learn from crypto subreddits.

How Does Reddit Function?

To become a member of the Reddit community and be able to chat and post on Reddit, you need to register and create an account with your new username. Once you have created the account on Reddit, you will be able to see the front page and the posts of the highest trending, as well as posts based on your preferences. Reddit tends to be a modern forum where users can start different discussions, share their experiences, look for advice and ask all sorts of questions. The best thing about Reddit is that posts depend mostly on the preferences of the whole community. Every user can vote up or down the post and the more votes it gets, the more people will be able to see it.

Why Is Reddit the Best for Discussing Crypto?

• You can learn a lot from others.

Crypto Reddit has a big number of communities that are dedicated specifically to the various topics tied to crypto. Such communities usually put focus on crypto trading, ICO analysis, or specific Reddit cryptocurrency discussions. If you want to learn more about any aspect of crypto, Reddit is the best way to go. If there is no such specific information you are after, you can simply ask a question and start a new discussion on crypto Reddit. There are also multiple how-to guides that can be of great help if you are a beginner in the crypto world.

• It is the quickest way to see the latest news.

Other than learning and seeing the first-hand experiences of other traders, Reddit is the best place for absorbing the latest info. Being the first social media website where crypto news gets, Reddit is the most trustworthy source of information and there are numerous crypto subreddits that are committed specially to bringing news to the community.

• It is a great way to show your expertise.

Experts in crypto can benefit from Reddit as much as beginners. With their valuable experience and advice, they will show their abilities to beginners and teach them some important crypto aspects. Therefore, they will be well-respected and appreciated members of the Reddit cryptocurrency communities.

Conclusion

The answer to the question from the title is a big “yes.” As you might have noticed, Reddit is probably the strongest crypto community out there that allows users to discuss the topics of their interest, follow the news and make better business-related decisions.

The post Is Reddit Good for Discussing Crypto appeared first on WP Pluginsify.

You can promote your business by creating a profile, posting engaging photos, and writing creative captions and hashtags. You can also upload content consistently and collaborate with other brands.

These can be handled by a Sydney, Online Marketing Gurus SEO company, so you won’t have to worry about it.

Instagram has plenty of users, and surely someone will find value in your business. So continue to read on and boost your business’ engagement on Instagram.

Create and Optimize Your Instagram Profile

The first step to reaching a broad audience is optimizing your Instagram business profile and improving Instagram engagement rate. Set up your business profile and ensure that it will provide a great user experience.

Make sure that these are in your account:

• Business name. Ensure that your business name is searchable and your customers can easily remember it.

• Username. Your username should be taggable and unique.

• Location. Including your location helps to boost local SEO.

• Business link. Including a clickable link will make everything easier for your potential customers.

• Clear and engaging bio. Get your target audience’s attention with a unique and interesting bio.

These are basic but essential information to keep your business up to attract new followers. Not only that, potential customers can contact you and visit your website faster,

Post Engaging Content

Instagram is a visual platform. This means if you want to attract followers and potential customers, you must put effort into the photos and graphics you upload.

Get attention by applying filters and making your products more aesthetically pleasing. Aside from posting photos, increase your engagement rate by posting Instagram stories and Instagram live.

Users love to communicate with brand owners and influencers on Instagram live. With that, you are making engaging content while building trust and connection with customers.

Again, Instagram is a creative, visual platform. So be creative and customize your profile’s content depending on your audience’s interests.

Write Creative Captions and Hashtags

Make your posts stand out with creative captions and hashtags. You can also use keywords in captions and hashtags to boost your local SEO listing.

Sometimes making sure that your content is optimized is a bit tricky. Don’t worry because you can always consult an SEO company to help you.

Users love posts that they can share on their Instagram stories. So use that to your leverage! In addition to that, make sure that your captions are relatable and sharable.

Consistently Upload Content

Connect with your followers as often as you can. If you can post daily content, great! But if not, use Instagram stories, Instagram Live, and Instagram reels instead.

Users love to know what’s going on with their favourite brand. So let the business owner go on Instagram live and chat with followers.

You can also promote a new product.

Remember that keeping a solid connection with followers is always a great marketing strategy.

Collaborate With Other Brands

Sometimes it does not matter how great your products are. If nobody knows about it or if people don’t trust your brand, no one will buy them.

That’s where collaboration and influencer marketing come in. Let your brand be known and expand your market by collaborating with brands and influencers.

The Bottom Line

Setting up social media platforms to promote your business is an effective marketing strategy. And Instagram is a great social platform start in.

Consult a Sydney SEO company now and increase your business profile’s followers on Instagram.

The post 5 Ways To Promote Your Business Using Instagram appeared first on WP Pluginsify.

Today there are so many apps and platforms to choose from, and it can be overwhelming if you’re just starting. You have the likes of Instagram, Facebook, TikTok, Twitter, and many more. But each platform has different uses and purposes. There is sure to be one – or maybe more – that fits your needs.

We’re making it easier to help you determine which social media apps are right for you.

Before You Choose

Before diving into which social networking service you want to focus on, you have to answer a couple of questions first.

Who Is Your Target Audience?

It’s vital to know who the content is to ensure that you’re attracting the right people. Reflect on your ideal customer and determine their demographics, interests, hobbies, buying behavior, and other valuable information.

Once you define your target audience, you’ll better understand what posts resonate with them. Then, you’ll head into your content creation process with a solid direction and plan.

The cost of not doing so is critical. You would have wasted time creating posts that aren’t coordinated or consistent, which can hurt your brand.

What Are Your Goals?

Having a goal in mind is paramount because it evaluates success. Whether you want to promote brand awareness, gain more followers, increase sales, or drive web traffic, you need to know what you hope to achieve so that you can tailor a proper content strategy to meet those goals.

Without it, how will you know if your strategy is working? That’s why it’s a good idea to establish a list of objectives so that your efforts have purpose and meaning.

Choosing The Right Social Media Platform

So now the question is: which one is right for you? Let’s break down each service.

Facebook

Facebook has dominated the social media world for the past decades and currently contains the most users out of all the platforms with 2.895 million users. Aside from posting statuses, videos, and images, you can also create events, post jobs, and more.

Why Use Facebook

• Boosts your overall SEO as Facebook pages rank high in search engines.
• Reach users across all ages, but a better chance of reaching a senior audience than any other platform.
• Their Business Suite feature gives users tools to manage their page from scheduling to analytics (and it’s FREE).
• More features than other social media platforms.

Why It May Not Be a Fit

• Users are spending less time on the app compared with other platforms.
• Less likely to attract a younger audience.
• Ads can be very costly.

Instagram

Instagram is the second most popular app in social media behind Facebook. It’s a photo and video sharing app where people can like and comment on others’ posts. It’s a great way to visually showcase and connect your brand with users.

Why Use Instagram

• Great for increasing your reach.
• Attract a much younger audience. Users aged 25-34 represent the largest advertising audience.
• Includes a Marketplace where users can buy products within the app.
• 81% of users use it to research businesses and brands.

Why It May Not Be a Fit

• Not as accessible on desktop as other platforms.
• Advertising is more expensive and complicated than other platforms.
• Challenging to link back to your site to drive organic traffic.

TikTok

The rapidly-growing TikTok has taken the world by storm, quickly reaching over 1 billion active monthly users in 2021. With numerous editing tools available within the app, users can create short, entertaining videos to tell stories and promote their brand.

Why Use TikTok

• Billions of users are on the app every MONTH. So, join in while it’s still hot.
• The algorithm champions organic reach, pushing content you might like onto your feed from big and small creators.
• Greater chance of reaching the right audience.
• Best for attracting a younger demographic.

Why It May Not Be a Fit

• Very tedious. You must be consistently creating and publishing content every day to gain traction.
• Not a platform for reaching adults over 40.
• Your brand’s reputation could be negatively affected, depending on the content you post.

Twitter

This text-based platform maintained its popularity over time because of its ability to share information in short messages (up to 280 characters) known as tweets. As a result, it’s perfect for keeping your audience informed of any messages quickly and in real-time.

Why Use Twitter

• Engage and interact personally with users.
• Being active on Twitter strengthens customers’ relationships with your brand.
• Connect with more adults as 63% of users are between the age of 35-65 years.
• Keep tabs on your competitors as they are likely to be on it as well.

Why It May Not Be a Fit

• Timing is important. If you tweet at a time when your audience is not active, it might be missed.
• You have to learn to accept all the nasty and negative comments.
• Character limits can be challenging.

LinkedIn

LinkedIn is essentially Facebook but more professional. It’s a place where users share career insights and personal accomplishments. Aside from posting content, you can find jobs, host webinars, and share articles through the platform.

Why Use LinkedIn

• Perfect for B2B companies.
• Establish your credibility as an industry expert.
• Improve search rankings.
• Generate quality leads.

Why It May Not Be a Fit

• If you’re a B2C company, this platform will not suit you as it is primarily used for professional networking.
• It takes time to gain exposure and build connections.

Pinterest

Pinterest is a platform where you can view and “pin” images of anything that piques your interest. You can find anything from entertainment, cooking, fashion, photography, traveling, and much more. While most posts are visual images, they recently allowed people to upload videos.

Why Use Pinterest

• Greater chance of discoverability. The company itself reported that 70% of shoppers use Pinterest to find new products or brands.
• One of the best social media services in driving web traffic.
• The majority of users are women, although the numbers for men and Gen-Z users are growing.
• Amazing sales conversions. 8 out of 10 people are likely to make purchases on Pinterest than any other platform.

Why Pinterest May Not Be for You

• It’s time-consuming as you need to post often to get seen.
• The potential audience is quite specific. If your target demographic doesn’t match the one on Pinterest, you’ll have little success.

Conclusion

Got your picks for which social media channels to use for your business? It’s time to create.

If you’re not naturally drawn to social media, content creation can become overwhelming. Fortunately, there are tools to help. For example, People First Content can help you make engaging content that fits your brand. Also, use tools like Canva to create unique images, even if you don’t have design experience, and Grammarly to ensure your content is clear and concise.

Finally, make sure you’re consistent. Whether you post twice a week or every day, having a consistent schedule for social media will help you gain a more significant following and drive more traffic to your website.

The post Social Media Platforms for Business: How to Choose the Right One appeared first on WP Pluginsify.

For starters, many people nowadays rely on Facebook page apps for engagement with their core audience. And those who want even more, search for the best banner maker that will help them create the pages they want. While this can be a great way of achieving your goals, it can require specific technical skills that not all of us possess.

However, one positive fact is there are plenty of free tools whose primary purpose is to help you set up a basic Facebook page app. Further in this article, we will present you with some of the best, and most importantly, free ones.

1. Heyo

Heyo is a tool that specializes in a very dynamic field of user engagement – contests. However, it mainly works well with small businesses and agencies.

The tool has a lot at its disposal to help you generate more leads and even grow your email database. We already mentioned contests, but other methods worth considering are sweepstakes and special offers.

Also, you can use promotions, various types of forms, and other page details to collect leads. Don’t forget to stimulate newcomers by providing incentives to new customers.

If you are an already established business, using user-generated content in your campaigns could be a worthwhile idea. This type of content has a unique appeal to the general user base because it is seen as more natural content than marketing agencies’ ad campaigns from scratch.

Furthermore, it is essential to reward your loyal followers and show them that they are valuable to you. That way, you have a much higher chance of retaining them.

2. ShortStack

The following tool, ShortStack, is also a focused one. Primarily it has a function to help you create a new Facebook landing page. And the crucial fact here is, it makes it without having to master all of the technical aspects of Facebook pages.

Plus, just like the previous tool, this one encompasses contests as a vital part of its toolset. Here are several different types of contests and other functions at your disposal:

• Facebook Contests – for creating apps, contests, and giveaways. A great way of connecting with your followers.
• Instagram Contests – for creating bio links for traffic directly to your contests and galleries.
• YouTube Contests – for quickly turning your viewers into your subscribers. It helps you create helpful email lists as well.
• Hashtag Contests – for acquiring user-generated content quickly and elegantly while driving up engagement.

This tool offers you free and paid services. The minimum paid package is $9 per month.

3. Woobox

Woobox is another perspective tool for growing their userbase and connecting multiple social media platforms. It gives you the option of using Pinterest and Twitter tabs for free, which is a fantastic opportunity.

Besides that, like the previous apps, it features a variety of contests, giveaways, and polls for engaging and rewarding your users. It will also make it possible for you to create custom webpage popups. They can be forms, newsletters, or even discount codes.

Finally, feel free to engage your users using the elegant embedded galleries, polls, and documents. Woobox doesn’t have a fan limit per page, and it also allows you to have one page for free, which is great for seeing if this is the tool for you.

4. Facebook Timeline Contests

We can’t stress enough the importance of contests for Facebook pages. The decrease in organic reach has become one of the most effective and popular methods, especially for businesses that want to engage more with their audience.

Well, the fact that we are putting another tool that deals with the creation and management of Facebook contests should speak enough. Facebook Timeline Contests allow you to run free contests on your timeline.

One of the best types of the said contest is photo contests. Besides engaging your userbase, they also allow you to gather an abundance of user-generated content for later use. Best of all, most of these options, including some additional ones, are a part of the “Free tools” that this service provides.

5. Pagemodo

Pagemodo will make it possible for you to create a robust social media presence, according to its developers. Further, we can see why they would claim that.

First of all, it allows you to manage profiles and engage with customers from one central place. It is crucial to mention that the strength of this tool lies in its customized Facebook business pages.

You can design beautiful cover photos, run contests, schedule posts and graphics, and so much more. Use custom tabs and contest to collect the essential leads. There is also a free version of this tool that allows you color and image customization.

Conclusion

As we have seen, most of these tools rely heavily on contests, user-generated content, and page customization for engagement and growth.

However, there is a big reason for that. All of those are trialed and tested methods that work in the new Facebook landscape. So, if you do not want to become another page that its users forgot, we recommend you try one of our recommended tools for the job.

The post Free Facebook Tools to Set Up Your Landing Page: Great Ways to Achieve Desired Goals appeared first on WP Pluginsify.

Furthermore, you will need to plan everything from how many letters your post will have to what you’re going to post on holiday coming in two months away.

But no need to panic with the right tools. You can solve all your problems.

Today we have prepared for you a list of social media management tools that will help you

1. Hootsuite

Hootsuite will help you manage all of your social media from one place. Connect your social media platform and get started.

If Twitter is the connected platform, add board Twitter in the main dashboard and organize it by adding a few streams. For example, add hashtags or mention streams to know what your followers want, like, and need.

Features

• Manage multiple platforms from one place
• Interact with followers by swiftly responding to incoming messages
• Stay on top of your game by constantly analyzing and improving your performance
• Post even when you’re not around with scheduled posts
• Optimize your ads
• Measure your social ROI

Pricing

Hootsuite provides you with four different pricing plans.

Professional

$19 /mo

One user

Team

$99 /mo

Three users

Business

$599 /mo

Five users

Enterprise

Custom Solutions

Unlimited users

2. Sprout Social

Sprout Social will help you stay organized and up to date with your posts. Also, this tool is easy to use. Once you purchase Sprout Social, you can choose which social platform you want to connect to this tool. Then you’ll see a dashboard with different choices that will help you organize your posts. The messages tool is an inbox that will show all the changes from your social media profile. It will even provide you with information such as who started following you, etc. Tasks tool, you’ll be able to give and receive tasks here. Depending on which social platform you connect to, you’ll be able to see that feed. The publishing tool will show you the calendar of your scheduled posts. Reports tool will show you social media platform overview.

Features

• Engagement
• Publishing and scheduling
• Analytics
• Listening

Pricing

Sprout Social comes with three different pricing plans.

Standard

$99 per user/month

Five social profiles

Professional

$169 per user/month

Ten social profiles

It comes with everything that the Standard plan offers and more.

Advanced

$279 per user/month

Ten social profiles

It comes with everything that the Professional plan offers and more.

3. EngageBay

Our favorite all-in-one marketing, sales, and customer support software solution with free integrated CRM is definitely EngageBay. With it, you can utilize several tools that revolve around the customer journey, which are stored in a single, comprehensive package.

It also has social media management features that allow you to manage your Facebook, Instagram, Twitter, and LinkedIn accounts from a single window. This way, you can interact with your audience, answer their queries, resolve issues, launch promotions, keep them engaged – and build your presence.

For those of you who focus a lot on Streams, EngageBay lets you add and manage them. So, tracking Twitter mentions and retweets, Facebook posts and tags, and Instagram posts becomes easy.

Next, its Scheduler feature allows you to smartly time your posts and tweets and, in turn, achieve maximized reach. Scheduling multiple posts across various platforms is also a breeze. Not to mention that you can automate your customer acquisition method by capturing leads and adding them directly to your CRM database.

Using a social listening process, you can even see what your audience is searching for.

In a nutshell, with EngageBay, you will stay on top of your social presence.

4. Sendible

Sendible is another social media management software. It allows you to easily connect your social media profile to Sendible and start managing them. Sendible dashboard is easy to use, and it is one of the super user-friendly tools out there. On top, you’ll see tools, and on the left, depending on what tool you click, you’ll see its components.

Features

• Plan content and schedule its publishing
• Work in teams
• Get real-time social data analytics
• Work from anywhere and on the go from your phone as well
• Monitor comments, follows, etc., and respond quickly to track what your customers want

Pricing

Similar to the previous tools, Sendible offers you four incredible plans. Make sure to check them out and pick the one that suits you the best.

Creator

$29/month

One user – six social profiles

Traction

$89/mo

Four users – 24 social profiles

Scale

$199/mo

Seven users – six social profiles

Expansion

$399/mo

For large teams & agencies – 15 users

5. CoSchedule

CoSchedule is a task management tool. Managing social media isn’t easy, and it’s hard to keep up all the tasks organized. Assign tasks, schedule posts, write the most compelling post and emails with CoSchedule.

Features

• Drive traffic and shares with the headline analyzer
• Optimize every message you post to attract more followers with a social message optimizer
• Create emails that will drive more conversions and get more ROI with email subject line tester

Pricing

The most significant difference is that this tool offers only two pricing plans.

It offers a $29 plan per user monthly. And also there is a plan that costs $39 per user monthly.

6. Loomly

Loomly makes it truly simple to plan content and then edit it for each channel.

Features

• Create as many as many calendars as needed
• Connect calendar to your social media profile, set a time zone, and invite collaborators
• Detailed view of all your posts and overview of your posts for the month
• Create content step by step with post builder, etc

Pricing

Loomly provides you with five different pricing plans. There is something for everyone, so we advise you to take a look and choose the one that will suit your needs the best.

Base

$25 /mo

Two users/10 social accounts

Standard

$57 /mo

Six users/20 social accounts

Advanced

$119 /mo

16 users/35 social accounts

Premium

$249 /mo

26 users/50 social accounts

Enterprise

request quote

27+ users/51+ social accounts

Conclusion

Managing social media is not easy. Constant writing, creating, planning, posting are essential for your social media platform to be successful. It sounds impossible for one person to do it all, but it can be manageable with the help of the right tools.

The post Top 5+ Social Media Management Tools: Connect Your Social Media Platforms With Your Business and Watch It Grow appeared first on WP Pluginsify.

With more content in high quality, you would like to have short, light, and sharable video content, so you can show everything you need in one go, so let’s see the best tools for it.

1.  Pictory

Pictory is an exclusive AppSumo product for Social network videos. You can create a short video with its AI in a couple of minutes.

If you have long-form content and want to get your audience’s attention, transform it with Pictory. It will enable you to make it short and sharable on Social media.

With this tool, you can extract video highlights and add captions, logos, and music that describe your brand. It is excellent for improving visibility and engagement and converting long-form in one summary video.

Getting excellent quality content while doing it is one easy task. You upload your video, and Pictory will edit it with AI. Also, with Pictory AI, you scan a long video and “extract” the crucial moments. Then you select the text you would like to keep since it will transcribe all speech from the original video.

Many videos on social media you can watch with the tone set on mute. So with Pictory, you can automatically add captions or subtitles. Also, you will be able to burn them into video or download them in text, STR, or VTT files. You can make videos in more than 20 languages, and it is exceptional for sharing them all around the world.

2. Biteable

Biteable is a free video maker with templates, and you can easily make a video. It offers stock footage, animation, and photos.

It is one of the basic tools out there, but it works on the principle of “Add-Edit-Export.” You can make animation, fun videos with colors that match your site or brand style.

With its templates, which are easy to customize, you don’t need any experience making videos. You can create any kind with premade templates for Facebook, Instagram, Marketing, Promo, Trailer, and YouTube. Also, all of those have subcategories on offer.

Even if you customize them to some extent, the only problem is that they template them so that many other people can and will use them.

Since it is a free version, it is ok, and they offer two paid plans, Plus $19/month and a new one Ultimate $49/month.

3. Animoto

Animoto is also one easy drag-and-drop video maker so that you can create videos without any experience.

You can add photos and videos with this tool. But also, with Animoto, you can make a new one in just a couple of easy clicks. It has an extensive library of licensed songs that you can choose from.

Suppose you like to make Video ads, Slideshow videos, Promo videos, and videos exclusively for Social media. With this tool, templates come categorized in Recommended for people who are just starting with video making, and you have the category New and Popular to choose from.

Animoto is an Online Video Editor you can start using for free, and then pick between a Professional paid plan and Professional Plus, depending on your wishes.

4. Typito

Typito is a Videomaker that you use to create videos with text. It has a drag-and-drop editor, 20+ video forms, 500+ free templates, and it offers a feature called Live Video Preview, meaning that you can see how your video will look in real-time.

However, you will even make videos that will match your brand by using fonts, colors, and logos with customizable templates. Especially if your goal is to present your business on Social media.

Lastly, we have to mention that this tool offers three monthly plans. Starter $29, Professional $66, and Premium $149, you are limited with the number of video projects per month/ per pricing plan.

5. Ripl

If you would like videos, especially for marketing small businesses on social media, then Ripl is the right tool.

It already has premade templates, around 1000. You can even customize and very quickly make a video or animation. At your disposal is a library of 500K images and videos, and you can use your photos for social media videos if you like.

You start with the free trial for seven days, and their monthly fee is $14,99.

6. Visme

Visme is a design tool useful for creating all types of visuals – social media posts, presentations, infographics, charts, and graphs.

Visme video maker is an online tool for creating professional-looking videos. Simply start by choosing the template and customize colors, design elements, animations, and effects. You are offered a large library of icons, vectors, stock images, and animated graphics. Visme also allows you to add voiceover to your tutorials and explanatory videos, as well as music tracks.

You can save your video online and share it as a link or download it in MP4 or even as a GIF. Templates are available in three different sizes (16:9, 1:1, 9:16), are easy to customize, and incorporate your personal branding.

Visme is available for free, but the paid plans (Standard, Business, and Enterprise) are offering a lot more in terms of download formats, access to a bigger stock library, and special animation effects.

Conclusion

So after describing those tools for you, we will among them recommend Pictory. In our opinion, its AI creates something unique and valuable for a user and video maker, and it offers so many features that you can only gain from in a positive way.

Let’s answer to question from a title: the best one is Pictory.

The post Which Are the Best Social Video Making Tools? Create Stylish Videos With Ease appeared first on WP Pluginsify.