Along with this shift, marketers have turned to influencer marketing to leverage the popularity of social media stars to advertise their products. People consider influencers as a go-to source of information about new products in a particular industry (fashion, tech, beauty, etc.)

Most of the time, influencers are given access to new products before they are even launched to the public. For example, Huawei Mobile partnered with top tech influencer, Judner Aura to introduce the new Mate 10 Pro smartphone prior to its launch in the US. He gave an in-depth review of the phone to get people excited about the launch.

Judner Aura is well-known and respected for his knowledge of consumer-tech products through his Youtube Channel (UrAvgConsumer). People are more likely to be inspired by him. Trust his opinions and recommendations as he is the subject matter experts. Thus, influencers act as a guide for people before purchasing certain products as a result of their credibility.

If you were to purchase a digital camera today for the purpose of capturing special moments for your next holiday. You would most likely look up product reviews online before you visit the store. A research from Brightlocal confirms that 85 percent of consumers are trusting online reviews, similar to personal recommendations.

All in all, social media has paved the way for marketers to utilize influencer marketing as 74% of consumers are adopting social media to make purchase decisions. So, spending a dime for the right offer and influencer in social media is a worthwhile investment. To explore more about influencing marketing, make sure to check out the infographic below.

Influencer Marketing Facts You Need To Know

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With so many infographics and new content being published every minute, creating an infographic that stands out isn’t an easy feat which is why having a memorable topic is essential. A common pitfall is many people rush the process of picking topics and end up with a mediocre infographic.

Without any thorough research, an infographic wouldn’t be interesting to read since it lacks in-depth. No matter how good an infographic looks, a topic that doesn’t provide value to an audience isn’t worth reading.

The Narrower, the Better

Furthermore, finding the right target audience is the first step for coming up with the right infographic idea. Using a one-size-fits-all approach when it comes to ideation isn’t effective just like how an extremely broad topic won’t interest a specific audience.

Think about what you’re aiming to achieve with the infographic. Are you trying to explain your product, promote its benefits, or raise brand awareness?

Having focus and direction makes it easier to come up with ideas. Make sure to provide content that’s valuable for the reader. A few examples are tips, extensive knowledge about your brand, and answering customer questions

Keep yourself up to date with what’s current. There are many websites and tools you can use to see what people are searching for and what content is being shared the most. Google Trends is a useful tool to see what topics are trending according to people’s searches. Buzzsumo, on the other hand, showcases content and their shares.

For more tips and tricks on finding the right infographic ideas, take a look at the visual guide here!

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If you own a small business, you would know that word of mouth is a reliable source of new customers. Think of your website as a store, and search engine optimization (SEO) is an effort to make people buying from there and recommend it to their friends. In the digital world, we know word of mouth as backlinks.

Backlinks are the digital version of referrals, word of mouth, recommendations, whatever you call it. In order to generate backlinks, you need a content that other people will find shareable or informative.

Bite-sized content is usually images, GIFs, and short videos that are just inherently easy to consume. You may see this kind of content often on your Facebook’s newsfeed or Twitter timeline. They are good for building a brand and increasing awareness – but they don’t really generate a staggering amount of backlinks.

Informative content is the big guy when it comes to generating backlinks. When you have a piece of content that has valuable information, other websites are more likely to cite that in their own blog posts. This kind of content may be in the form of blog posts, case studies, webinars, ebooks, tutorials, or infographics.

Infographics are arguably the most efficient way to get backlinks. An infographic has the shareable property of an image and information of a blog post. It’s light in file size, eye-catching and yet you can pack a significant amount of information in it for your audience to read.

That’s one thing to know about SEO for small businesses. We have rounded up 55 other things that about SEO for small businesses that you should check out.

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