For those living under a rock, Tik Tok is a video-sharing social media platform. It lets users make a variety of short videos that can be about anything. From dances to comedy, education, and pop culture. The duration of the videos depends on the users, but the longest is 60 seconds.

Most people went to check out this app at the beginning of the pandemic. Some are still just lurking on the app, and some of them even became quite famous.

But, what if you want to try it out, for yourself or your company? What is the best tactic to use?

Don’t worry; we got you covered. Bucke up, we have some (marketing) tricks up our sleeve.

1. Find the perfect guide for marketing on this platform

The best way to start our list is by saying that a guide will help you tremendously in any field. Guides usually provide additional information, tactics, and marketing insight that regular users don’t know about.

The one that we found particularly interesting is the TikTok Marketing, Ultimate Guide.

This little fellow will help you join the Tik Tok game in the best way possible. Social media managers, content creators, and marketers are the ones that will benefit hugely from this guide.

This is the best step-by-step guide that will help you master this popular platform like a member of Gen Z, even if you are a Millennial or a Boomer.

It comes in an eBook format with a lot of little tricks regarding the advertisement department.

Every social media platform comes with influencers, and the same goes for TikTok. With this eBook, you will learn how to analyze influencer marketing opportunities in a heartbeat. Plus, you will learn how to advertise through influencers and use their platforms for your own benefit.

2. Be authentic

A big part of why TikTok is so popular is the fact that people are authentic on it. They are not putting up a facade like on Instagram; they are not trying to convince you that they live a wealthy life, and their profile doesn’t look aesthetically pleasing.

So, the first and most important step is to be yourself. People on TikTok love that! Share your embarrassing stories, dance to your favorite song, publish your cover of a popular song – just do it!

3. Provide value

Your videos won’t “blow up” if you are just posting them for the clout. If they don’t have any value, people will scroll past them. Sharing valuable information, on the other hand, will guarantee you fast growth on this platform.

Pick something that you are a pro at – it can be educational in some way. But also, be creative as well, put a small spin on things, and make them fun.

There are a lot of “sides” on TikTok – pop culture side, humor side, cooking side, etc. There is literally a side of TikTok for anyone.

Find a niche that you are good at, and go for it!

4. Trending is a thing on TikTok

We know that every social media platform has its trending page, and people seem to especially love that on TikTok. So, if you see some song trending, a hashtag, or even a dance, use it!

Videos that contain a trending hashtag, song, or dance are likely to be discovered by a wider audience. We still don’t know how the algorithm exactly works, to be honest. But, viral songs do make it a lot easier to get discovered.

This is the safest way to obtain a decent following from the start.

5. Interaction, interaction, interaction

Yes, I wrote that three times. And for a good reason. You need to be reachable on TikTok and interact with your audience in any way, shape, or form.

You can do the first comment method. It is basically about being the first one to comment on your own video with a question related to the video. People commenting on your video and under your comment is almost better than them liking the video. It gives you the push and boosts your video onto the “for your” page.

Put witty captions (with related hashtags) and ask questions in them, reply to people’s comments and like them, or “Stitch” their videos.

6. Make use of a Stitch or Duet

Stitching or dueting is a fun way of contributing to other people’s TikToks. And, through it, you may lure some of their followers onto your list – if you do it right!

If there is a trend of somebody asking a question, jump on it, tell your funny story, and contribute to the trend with stitching or dueting.

7. Do it again and again

If you see that one type of video gets the most views and likes, do it again. This is also one of the safe ways to start your TikTok journey.

Why not do something over and over if it is working out for you? If some type of funny dance is getting a great response, do it again, but in a different setting, in a different outfit, and with different people.

People on TikTok love consistency – it has been proven over the last few months with a lot of different creators.

8. The beginning of your video is crucial

Just like with almost every aspect of a marketing campaign, the beginning is crucial!

You need to grab the viewers’ attention so that they don’t scroll past your video. You want them to stay engaged till the end of it.

So, go straight to the point in the first few seconds, don’t be teasing the audience, and don’t take too long. If you have a funny story to tell, be sure to start the video with something like “funny story, guys”, don’t just start rambling.

9. Make your content short and regular

Lastly, we have 2 things to talk about, and one doesn’t go without the other.

Keep your videos short – the replay value is important. Users nowadays don’t like to watch a 1-minute video. They are eager to see more and consume more pieces of content. That’s why it is important to post frequently.

There is no right number of posts you can make to be on top of the game. Just don’t be too pushy and put out 50 videos in a single day.

From 3 to 5 videos a day with a fair amount of time in between publishing them should be okay. But most importantly, don’t skip! Try to post every single day till you get a fair amount of followers.

You can record 15 videos a day, put them in the drafts, and save them for another day.

Conclusion

To finish this article on a good note, we will say, just have fun.

Use all of the little tricks that we listed, but don’t forget to have fun. Also, remember that people are attracted to like-minded people with good intentions and great quality content.

The post 9 Useful TikTok Marketing Tactics: Get Famous on the World’s Most Popular Social Media Platform appeared first on WP Pluginsify.

You all know the classic scam emails that you’ve received in the past, which go along the lines of “Mark found out you are his only living cousin”, or something similar. Nowadays, it is hard to know which emails are a scam and which ones are not since scam emails have become far less obvious, and the scammers much smarter!

As a business owner, you must always protect your customers. Plus, it is not a good look when your email shows up along with a warning or in the spam folder. This will only make them see you as “fishy”, and nobody wants that.

Specific email security solutions will help you not to become a victim of fraud, phishing, spoofing, and so on. Using them, you will protect not only you and your business but your customers as well!

So let’s check some out, shall we?

1. KDMARC

The first spot on our list goes to KDMARC. This handsome devil will help you detect any email spoofing and defend yourself against it.

What most people don’t know is that their outgoing emails can be infected with malicious data as well. That’s why KDMARC is a great tool. It will protect your outgoing emails against malicious activities, domain forgery, email spoofing, and other phishing attacks.

With this tool, you will protect your company, brand, domain reputation, and of course, your customers. Plus, your bounce rate will drastically decrease.

This tool’s Smart SPF feature allows you to alter email sources and IPs in the SPF record without the need to visit the DNS.

With it, you can also monitor DMARC compliance for any and every email that you sent using your domain. Getting real-time insight into which of your emails fail or pass the authentication check is a big plus!

But what if someone out there is impersonating your business? You can find that out with this tool and identify any unauthorized sources that are pretending to be you!

KDMARC is not only a tool that shows you what’s happening. Instead, it also offers clear action steps that tell you how to deal with threats.

The email defender it provides you with will automatically send an alert and a report full of details via email to you. You can also request a forensic report and see all the message-specific data.

2. Barracuda Essentials

The next spot on our list goes to the one and only Barracuda Essentials. This tool will help you protect your data, emails, and users in no time. It will stop advanced threats, spear-phishing, spam, and malware like a pro!

Using it, you can protect all your data and files from corruption and recover them since this tool offers cloud backups. So if you ever experience unwanted deletion or something similar, your data will be brought back.

This tool is also equipped with inbound filters that detect and sanitize every email before it hits your customer’s inbox. This and much more is achieved using multi-layered analytic engines that detect any unknown threats.

Also, in case you ever suffer connectivity loss or server outrage, Barracuda Essentials has an emergency mailbox just for you. That way, you don’t have to worry about missing any important emails.

3. Mimecast

In third place comes Mimecast, a cloud-based security system that will protect your customers, company, and employees. Mimecast will defend you against spam, malware, spear-phishing campaigns, and more.

Innovative technologies, applications, and policies that identify threats are something that this hero brings to the table. It really will identify threats and block them before they reach your email inbox.

Besides that, this tool has policy-based security that can be integrated with Secure Email Gateway. It also comes with content control, end-to-end encryption, and DLP.

This software will detect all the attachments used in various techniques like sandboxing. That way, it will block any possible threats that may be present. Plus, it protects you against any impersonator emails.

Its robust security will control your outbound emails and provide 360-degree email protection.

And lastly, we have to mention that Mimecast uses the DMARC Analyzer to protect your company from domain spoofing.

4. INKY

In final place, we have – INKY. This tool will protect your business from any kind of phishing attack.

It utilizes domain-specific computer vision as well as machine learning to detect any phishing emails. When it detects them, it will block and stop them from getting through email programs.

It will raise warning banners as soon as it detects any suspicious email. That way, you will know how those emails look, and you will be ready for them in the future.

Those warnings will be shown on your computer as user-friendly messages.

The software itself is easy to use, and administrating activities can be done right from the dashboard. You can also track how many phishing emails you got, and you can report any suspicious email with just one click.

Conclusion

In the end, we can all agree that having email security is a must! It is important to keep yourself safe as well as your customers.

You never know which email is a threat to your business. That is why it is better to prevent something than deal with it later.

So use one of the above-mentioned tools and keep your company, employees, and customers safe at all times! Do not let somebody ruin your reputation and your brand!

The post Best Email Security Solutions That Provide Reliable Protection Against Spam and Phishing appeared first on WP Pluginsify.

Having well-organized payments towards your business partners can create a trustworthy relationship between you and them. But sometimes it is hard to manage everything, pay your partners, create invoices, and documents, pay your employees – it would be so much easier if you had a tool, just one tool, that could help you with all of this.

Luckily, you have us on your side to introduce you to one such tool. Once you start using it, your bookkeepers, sales team, and marketers will thank you for it!

So buckle up, we are in for a ride.

All-in-One Tool for Creating an Efficient Payment Structure

Keeping all the important documents such as receivables, bank balance reports, invoices, etc., on different email accounts, platforms, and especially paper files can be very chaotic.

But what if I told you that you can have all of that in one place? With Deskera, you can! And on top of that, when using it, you’ll an overview of things such as salary liability, employee attendance, and reimbursements.

Deskera is a smart online platform for small business owners that helps them manage invoicing, CRM, payroll, HR, and more.

It has three modules, Deskera Books, Deskera Sales, and Deskera People. Every module has its own purpose, but they all also share one, which is to help you navigate your business with ease.

Deskera Books keeps track of your sales and purchases, profits and loss summary, and some trend analytics.

With Deskera Sales, you have a great overview of the deals you won or lost, the pipeline view, the contacts report, and much more.

Finally, Deskera People is amazing for managing the payroll.

What’s more, you can access all the modules with the Deskera mobile app which handles every desktop feature like a champ!

Deskera makes it very easy to manage multiple businesses with their Books module. It will take care of compliance and reporting behind the scenes; your only duty is to catalog receipts, payments, product sales, and invoices.

While we are on the topic of invoices, we should mention that you can create your own with this tool from scratch or using a template. Plus, you can do all of that either from your laptop or mobile phone.

With Deskera, you can convert your quotes into invoices with just a click and include Stripe payment links so you get paid instantly.

Their online CRM will let you manage sales and support without any problems. And as if that wasn’t enough, they also let you customize and configure your own sales pipeline so that you can make sure all of your deals are moving down the pipeline properly.

Using Deskera, you can make sure that all your employees get their salaries on the same day, every month. You can also set up a custom payment schedule or reuse pay runs from previous periods with no problem.

On top of that, this little helper gives you electronic pay stubs and detailed payroll reports so that you can keep up with everything in no time! And not to forget, it automatically accounts for reimbursements and unpaid leave.

Speaking of taking a leave, with Deskera,  you can very easily configure leave policies and let your employees apply for leave digitally via their phone or desktop. Managing reimbursements is also very simple, just scan the receipts with the camera on your phone, fill the online claim, and voila!

One more amazing feature that this tool offers is email marketing campaigns. Creating one is easy, just import your email list or create a new one from the existing contacts in the CMR.

From there, you can create awesome emails using the templates that Deskera provides and send them in no time!

Also, you can send emails directly via Deskera if you connect it to your Gmail account or IMAP, and thus have all your email correspondence on one platform.

Conclusion

Running a business is difficult, no matter the size. Managing bills, payments, invoices, and everything else can be a lot of work – that’s why Deskera is the perfect assistant for you!

This tool will, for sure, make the business world a much nicer place. With it, collecting invoices and creating them will not take more than a few clicks. The same goes for paying your business partners and employees.

So, do not shy away from using a tool like this that will take care of things for you and will give you more free time to close deals while the rest is taken care of!

The post How Can an Efficient Payment Structure Boost Your Sales and How Do You Implement One appeared first on WP Pluginsify.

If you are a blogger, you probably already know this, but for those who don’t, Triberr is a platform designed to help you grow your blog. It is a space where you can find and connect with bloggers that are interested in the same topics as you and that are willing to support each other.

For example, if you are just starting out as a blogger whose niche is food and other delicious stuff, you can find people that are in the same lane as you, but how can they help? If you connect with them and get into their “tribe”, they will share your articles on their platforms, which will bring organic traffic to your post.

Triberr is without a doubt great, but are there any other alternatives? Of course!

So, let’s jump into exploring them.

1. Missinglettr Postbox

Missinglettr Postbox is a tool that will enable you to grow your organic target audience, and that will for sure help prevent your posts from flopping.

While creating your Missinglettr Postbox profile, you will be asked to choose categories, tags and topics, and language. After doing that, you will see how big of a potential audience you can have. That number represents a combined number of users that are on this platform with the same interests as you.

This tool has two sides, one is called engage, and the other is called promote.

The engage side is where you will find content that you can share with your audience, and the promote side is where you will provide your content for others to share.

You can, of course, see which articles under the engage section you might want to share, on which platform, and at what available time. Or, if you don’t want to share something, you can quickly dismiss it.

The posting schedule is up to you and no one else. You can set it up however you want, select a time zone, the days when you want to post, and also how many times a day you want to post. It gives you the complete freedom that you need to make your marketing plan flawless.

The promote side is where you share your content, videos, infographics, and more. Anything that you think people may want to see or share is going under this tab.

But, this tool is smarter than you think – it knows which of your posts is performing the best, and it will suggest content similar to it that also might be worth sharing with your audience.

Of course, nothing beats a human mind full of ideas. That is why you can create your own posts with the editor, where you can choose with whom you want to share the posts, what hashtags you want to use, images, or links.

Pricing

Missinglettr Postbox offers 3 amazing deals when it comes to pricing, these are named single, double, and multiple.

Single

A one-time purchase of this deal is $59, and it comes with all the features that we listed, plus, you have up to 50 queued posts to schedule and share. You can also connect up to 2 social profiles, as well as add 10 new social posts to the Postbox library per month. In addition, you can invite one additional team member and create 1 workspace with this deal.

Double

A one-time purchase of this deal is $118, and it comes with all the features that we listed, plus, you have up to 100 queued posts to schedule and share. You can also connect up to 4 social profiles, as well as add 20 new social posts to the Postbox library per month. In addition, you can invite two additional team members and create 2 workspaces with this deal.

Multiple

A one-time purchase of this deal is $177, and it comes with all the features that we listed, plus, you have up to 150 queued posts to schedule and share. You can also connect up to 6 social profiles, as well as add 30 new social posts to the Postbox library per month. In addition, you can invite three additional team members and create 13 workspaces with this deal.

2. Quuu Promote

The second alternative on our list is Quuu Promote.  The easiest way of using this handsome devil is by adding your RSS feed URL, which is very easy to find on your website. Right-click on any empty space on your page, then click View Page Source and search for RSS or RSS URL. After you provide that information to Quuu Promote, all your newer content will be ready to be promoted.

They will, of course, review your content just to make sure that it matches their guidelines. With that in mind, check if your content is worth sharing and in line with their guidelines.

All their users can manually subscribe to any categories that matter to them, so you know for a fact that if your content is shared with their tool, real people will see and read it.

You are also able to see any shares that are made by your audience, whether it is on Facebook, LinkedIn, or Twitter. And since you can see all the shares that are made on social media, be sure to engage with your audience, that way you will drive more and more traffic to your site.

Pricing

The most important thing to say is that they offer a 30-day 100% money-back guarantee in case you don’t receive as many shares as they said you would. You can calculate that on their website easily.

They have two pricing options – the first being Automatic that costs $75 per month and site. With this pricing option, you get your articles promoted automatically, they also create 3 variations of a promotion for each social media network, include engaging hashtags, unlimited shares, and more.

The second pricing option is called Manual, which basically means that you do all the work and everything is in your hands. It costs $50 and offers unlimited shares, and the promotion of content as long as it is relevant.

Conclusion

In the end, even though we can say that both of these alternatives will do great things for your business. Our top pick for the best Triberr alternative goes to Missinglettr Postbox.

It has all the features that one would need for growing their audience, great promotional tools, and a smart technology that can see which of your posts is doing great so that it can suggest similar ones to you. On top of that, it has a variety of pricing deals for you to choose from.

But at the end of the day, you decide which tool will be best for you!

The post Best Triberr Alternatives That Will Help Amplify Your Content and Boost Your Social Reach appeared first on WP Pluginsify.

From the site owners’ point of view, there could be a lot of problems happening that will make the site either crash or slow down. Just imagine how much business is lost, and profit as well, if your site is down for more than, let’s say an hour. A lot, the answer is a lot!

But it is not just about the sales that would have happened in that affected time – it is about whether the customer will come back to your site? Or if he/she does come back, will the site still be down? And the most important of all, when he/she came back,  was there any information on when the site will be back online?

Having a site that is working flawlessly is hard, but managing the problems that can occur on the site and slow it down is even harder. Solving those mysteries around your site being down can be as hard as a crime scene. Where are the clues to what caused the problem? Who or what is to blame? How to fix it? A lot of questions that you can’t find an answer to.

It would be great to have a tool that will monitor your site 24/7, and when something happens, that will let you know immediately.  And in this article, we will present to you a tool just like that. So let’s dive in!

Monitoring tools

Having the answers to all the questions we asked you in the introductory part is easy when you have the right tool, a website monitoring tool. With it,  solving website crime scenes will never be the same.

You want a tool that will alert you when your site doesn’t contain a keyword, doesn’t respond to a ping, or God forbid becomes unavailable. Well, we got you covered.

Better Uptime is a great tool for that and a lot more. You will probably stumble across it once or twice because it covers all the problems your site can have.

When you are monitoring your site, you can see how the site is doing at the moment and send a test alert so that you can monitor the response time across different regions or around the world. It will give you great insight into your website.

You can also integrate it with hundreds of different services, like Datadog, Grafana, New Relic, Heroku, and more.

One thing a lot of people experience is that they don’t know when their disk space is getting full. This is also covered by this little helper. It lets you know when your disk space or even server memory is running low. That way you don’t have to lose sleep and overthink it.

Site is down, but why?

Let’s hope that you have never experienced the situation of your site being down, but you just came across this article and wanted to read it in order to have some insight in case it happens to you.

But experiencing it and having no clue of what went wrong, is a real buzz kill. You will just stumble around and maybe do something that you will regret later, but it won’t give you an answer. And you need to have an answer so that you can prevent the situation from happening again, and because you want to fix it, of course.

Don’t worry, we’ve got you covered here. A handsome devil like Better Uptime is a real game-changer in this aspect.

This tool has an incident section where you can see the whole history of an incident. You will get the whole list of things that went wrong, and you won’t have to look any further. It is all in one dashboard.

It will provide you with details such as, what caused the site to crash, how long was your site down, when did the downtime start, and who was the person on call at that particular time. Having all these pieces of information in just one dashboard is a true time-saver.

Better Uptime gives you a great overview of the issues, with all the details, so that you are prepared for the next time they happen. You also have the option to view more info about the problem and see the whole timeline of it. It will show you the problem, who was on call, and the screenshot it took.

Remember when we said that it is terrible if the site is down for even an hour? That won’t happen ever again if you have this little gem.

You can configure this tool to contact a person via SMS, email, or call, to notify them that the site is down. Not just that, you can also define a time frame in which they need to respond, otherwise, someone else will be contacted.

You can import an on-call calendar using your favorite calendar app so that you can put your team members on rotation. It is that easy. And changing the on-call calendar is simple.

The person that was notified about the incident can acknowledge that there was a problem with just one click so that it doesn’t alert the whole team. It is bad when the site goes down, and you need to deal with it, but it is even worse when you are trying to solve the issue, and the whole team that just woke up is on your back.

When a person fixes the issue, he/she can quickly write a post-mortem on what caused the problem and how it was fixed. So that the whole team has all the pieces of information necessary for future reference.

Let your visitors know

There will always be some visitors that will stumble across your page when it is down – even if it is down only for 5 minutes. Still, you don’t want them to think that you are irresponsible and not professional, right? That’s why you need a status page.

Notifying your visitors about site downtime is just as important as notifying your team. Don’t keep them guessing – let them know! You can create some sleek status pages within minutes. Having your customers know that you are taking care of your site is a big plus and a must!

Better Uptime lets you do that, and it is just the tip of the iceberg. It also supports fast HTTP(s) checks up to 30 seconds from 4 regions. The regions in question are North and South America, Europe, and Australia.

They also make sure that you never experience losing a database backup with their option “Heartbeat monitor” that is dedicated to your background jobs and CRON scripts.

Conclusion

After reading this article, I hope that you realize that having a tool for when your site goes down is a must. But not just any tool. You need a tool that combines uptime monitoring, incident management, and a public status page. Luckily, there is a tool that combines all that – Better Uptime.

As we explained throughout the article, it will help you significantly with info about your site problems.

Having details on what went wrong, at what time, how long it lasted, and everything related to an incident is just amazing. It will help you solve the problems quicker.

So, don’t be shy, use Better Uptime to your advantage, and be prepared if your site goes down. Be a proud owner of a site that fixes its problems fast, and doesn’t keep its customers waiting at any moment.

The post How to Know When Your Site Goes Down and Resolve the Issue in the Fastest Way Possible appeared first on WP Pluginsify.