With a plethora of options available, from storage solutions to collaboration hubs, it’s imperative for marketers to understand the nuances of this niche and craft strategies that resonate with both music professionals and enthusiasts. This guide delves deep into the best practices that can elevate your digital marketing efforts, ensuring your cloud-based music platform not only reaches its target audience but also strikes the right chord with them.

Understanding the Cloud Music Landscape: A Primer on Current Trends and Opportunities

The music industry, once dominated by physical records and studio recordings, has undergone a seismic shift in the wake of the digital age. Central to this transformation is the advent of cloud storage solutions, which have revolutionized the way music is conceptualized, produced, and disseminated.

The best cloud storage for music producers offers unparalleled advantages. Gone are the days when vast physical servers or stacks of hard drives were required to store extensive audio libraries. Today’s leading cloud storage solutions provide expansive digital real estate, ensuring that producers can store high-quality audio files without the limitations and vulnerabilities of traditional hardware. This not only streamlines the music creation process but also enhances data security, with many platforms offering encrypted storage and backup solutions to safeguard against data loss.

Beyond mere storage, the digital evolution has birthed a new era of collaboration too. Music collaboration websites, underpinned by modern cloud technology, are breaking down geographical barriers. Artists, irrespective of their location, can now collaborate in real-time on a project. You can have a vocalist in Los Angeles and a guitarist in London working together on a track, sharing files, providing feedback, and making edits instantaneously. This global collaborative potential is reshaping the very essence of music creation, fostering a more inclusive and diverse sonic landscape.

However, as the cloud music domain expands, it also becomes more intricate. For marketers and platform developers, understanding this landscape is paramount. Recognizing the growing demand for high-fidelity audio storage, the importance of user-friendly interfaces for real-time collaboration, and the increasing emphasis on mobile accessibility can provide invaluable insights. Moreover, staying attuned to emerging technologies, like AI-driven music analysis or virtual reality music collaboration spaces, can offer a competitive edge.

In essence, the cloud music landscape is a dynamic whirlwind of opportunities. For those willing to delve deep, stay updated, and adapt, it promises not just growth but the chance to help shape the very future of music itself.

Audience Engagement: Tailoring Your Strategy for Music Enthusiasts and Professionals

In the expansive world of music production, understanding your audience is vital. Professionals and enthusiasts, though united by a passion for music, often have distinct needs and preferences when it comes to tools and platforms. Professionals, for instance, are likely to seek out a cloud storage service that not only provides ample space but also boasts features tailored for seamless collaboration. They need high-quality audio file storage, ensuring that their work retains its integrity. Additionally, they might appreciate platforms that offer advanced editing tools, analytics, and integration with other professional software.

Enthusiasts, while equally passionate, might have different priorities. They might be on the lookout for platforms that are intuitive and easy to navigate, even if they don’t have a deep technical background. Community-driven music collaboration platforms, where they can connect with like-minded musicians, share their creations, and get feedback, can be particularly appealing. For them, the journey of creating music and the joy of sharing it with a receptive community can be as fulfilling as the final product.

Given these nuances, digital marketing strategies must be finely tuned. When targeting professionals, campaigns should spotlight advanced features, integration capabilities, and the platform’s reliability and security. Testimonials from other professionals or case studies showcasing the platform’s effectiveness in professional settings can be extremely persuasive.

Conversely, when reaching out to enthusiasts, marketing campaigns should emphasize the platform’s user-friendly nature. Highlighting features like drag-and-drop tools, interactive tutorials, and vibrant community forums can resonate with this audience. Showcasing stories of users who have grown and learned using the platform can also be a compelling angle, emphasizing opportunities for personal development and community engagement.

Essentially, a one-size-fits-all approach won’t ever truly work in the diverse world of music production. Recognizing and respecting the unique needs of different user groups is the key to crafting effective and resonant marketing strategies.

SEO and Content Creation: Optimizing for Music-Related Searches and Discoverability

In the digital age, where information is abundant and attention spans are fleeting, search engine optimization (SEO) becomes the linchpin for businesses aiming to capture their target audience’s attention. For platforms offering cloud storage solutions tailored for music enthusiasts and professionals, the challenge is twofold: not only to be discoverable but to resonate with a discerning audience.

Given the vast array of options in the market, merely being another name on the list won’t suffice. It’s imperative to rise above the noise and position oneself prominently in music production and collaboration-related search results. This prominence isn’t just about visibility but also about credibility. And this is where content creation becomes invaluable.

Crafting content isn’t just about churning out articles or videos; it’s about addressing the pain points, curiosities, and aspirations of your audience. For instance, a well-researched article that delves into the intricacies of maximizing the benefits of music collaboration websites can be a magnet for professionals looking to enhance their collaborative efforts. Similarly, a comprehensive comparison of various cloud storage services, breaking down features, pricing, and user experience, can be invaluable for both novices and seasoned professionals making informed decisions.

But creating quality content is just one part of the equation. Integrating relevant keywords, optimizing meta descriptions, and ensuring a mobile-friendly user experience are all crucial for SEO success. Your content should be engaging, with a mix of formats like infographics, podcasts, or webinars to cater to diverse user preferences.

Engagement metrics, such as dwell time and bounce rate, are indicators for search engines about the relevance and quality of your content. By ensuring that the content is not only informative but also interactive and engaging, marketers can effectively drive organic traffic. This strategy not only boosts discoverability but also positions their platforms as authoritative voices in the cloud music domain, fostering trust and loyalty among users.

Social Media Amplification: Harnessing Platforms to Boost Cloud Music Visibility

Within our highly-interconnected world, social media isn’t just a platform for personal connections; it’s a powerful marketing tool that can catapult a brand’s visibility to unprecedented heights. For cloud storage services catering to the music industry, leveraging social media is not just beneficial—it’s essential.

Platforms such as Instagram, with its visually-driven content, offer a prime space for cloud storage providers to showcase their user interface, unique features, and success stories. A well-crafted Instagram story or post, perhaps highlighting the seamless experience of uploading a track or collaborating in real-time, can captivate potential users.

TikTok, with its short, engaging video format, is another goldmine. Here, cloud storage services can create or sponsor challenges, encouraging users to showcase their music creation process using the platform. This not only demonstrates the platform’s capabilities but also taps into the organic, user-generated content that TikTok thrives on.

Twitter, or “X” as mentioned, with its real-time updates and vast user base, can be utilized for customer support, feedback, and to share updates or news about the platform. Engaging in trending music-related discussions or hosting Q&A sessions can foster community engagement and position the platform as an industry leader.

Collaborations with influencers or artists, especially those with a significant foothold in the music realm, can be game-changing. When these influencers share tutorials, reviews, or behind-the-scenes glimpses of them using your cloud storage service, it acts as a genuine endorsement. Their followers, many of whom trust and value their opinions, are more likely to consider your platform as a viable option.

A robust and strategic social media presence can be the anchor that ensures visibility and engagement. And by crafting content that is not only promotional but also educational and engaging, cloud storage providers can resonate with their target audience, fostering trust, loyalty, and, ultimately, growth.

Collaborative Partnerships: Leveraging Influencers and Artists for Authentic Promotion

The music industry, with its rich layers of sounds and stories, thrives on connections, collaborations, and shared experiences. At its core, it’s an ecosystem where every note and nuance is shaped by relationships. In such a dynamic environment, cloud storage services can significantly benefit from forging meaningful partnerships with influential figures in the music realm.

Established artists, with their vast followings and credibility, can serve as powerful ambassadors for cloud storage platforms. When they share their personal experiences, be it through behind-the-scenes glimpses of their music creation process or detailed testimonials, it resonates with their audience. Similarly, rising stars, with their fresh perspectives and growing fan bases, can introduce the platform to newer, younger audiences, expanding its reach.

But it’s not just about endorsements. Interactive initiatives, like hosting workshops or live sessions where artists demonstrate the platform’s features, can offer potential users a hands-on understanding of its capabilities. Such collaborations can be mutually beneficial. While the cloud storage service gains visibility and credibility, artists receive access to cutting-edge tools that can enhance their creative process, making music creation more efficient and collaborative.

In an age where authenticity is highly valued, these genuine partnerships stand out. In a saturated market, where numerous platforms vie for the title of the best cloud storage service, genuine endorsements from trusted figures can tip the scales. It’s not just about marketing; it’s about building a community. By fostering these authentic relationships, storage platforms can cultivate trust, loyalty, and a sense of belonging among users, setting themselves apart in a competitive landscape.

Analytics and Feedback: Monitoring Success and Adapting to the Evolving Music Ecosystem

In a fast-paced industry, where trends can shift overnight and user preferences are ever-evolving, cloud storage providers must be nimble and proactive. The key to staying ahead in such a dynamic environment lies in harnessing the power of analytics and actively seeking user feedback.

Analytics tools, with their ability to delve deep into user interactions, offer a treasure trove of insights. They can shed light on which features are most popular, at what times users are most active, and which parts of the platform might be causing friction. Metrics such as user acquisition can reveal the effectiveness of marketing campaigns, while retention rates can indicate overall user satisfaction and platform stickiness.

However, numbers alone can’t tell the whole story. Actively engaging with users, be it through surveys, focus groups, or community forums, can provide a more holistic understanding. Such interactions can reveal unmet needs, areas of potential innovation, and even feedback on how the platform stacks up against competitors. For instance, users might express a desire for more collaborative tools, or they might highlight features in other cloud storage services that they find particularly useful.

By combining quantitative data from analytics with qualitative insights from user feedback, cloud storage providers can craft a more comprehensive strategy. This dual approach allows them to refine their offerings, tailor their marketing campaigns, and even anticipate future industry shifts. 

In essence, it’s about creating a feedback loop where providers continuously learn, adapt, and evolve, ensuring they not only meet but exceed the expectations of the music community. In doing so, they position themselves as not just service providers, but as integral partners in the music creation and collaboration process.

Final Thoughts

The fusion of music and digital technology has opened up a new world of possibilities, from seamless collaborations across continents to instant access to vast libraries of audio files. As cloud-based music platforms continue to shape the future of the music industry, the role of astute digital marketing becomes even more important. 

By understanding the landscape, engaging the right audience, leveraging social media, forming authentic partnerships, and continuously adapting to feedback, marketers can ensure their platforms stand out in a crowded marketplace. As with a well-composed song, it’s the right combination of notes—or, strategies—that creates a masterpiece. Embracing these best practices can profoundly enhance your marketing efforts in unexpected ways.

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1. Understand Your Target Market

Before launching any digital marketing campaign, you must understand your target audience. Are startups seeking ergonomic solutions or established businesses aiming for a luxury revamp? Once you identify their needs, you can tailor your content and ads accordingly.

2. Optimize Your Website for Search Engines (SEO)

Every product on your website should have a unique, keyword-rich description. For example, instead of a generic ‘office chair,’ use the more targeted identifier, ‘ergonomic adjustable office chair with lumbar support.’

Ensure your business is listed on Google My Business and regularly update your listing with current photos, promotions, and reviews to appeal to local clients.

3. Craft Engaging Content

A blog can position your business as an authority in the office furniture domain. Topics could range from ‘Choosing the Right Office Shed for Working at Home’ to ‘The Benefits of Ergonomic Office Furniture.’

An image speaks a thousand words, especially in furniture. Showcase your products with high-resolution images, and consider incorporating 360-degree views or virtual tours of your showroom. For example, when selling a prefab ADU, you should have high-resolution images of the product and the feature to have a virtual tour.

4. Engage Customers on Social Media Platforms

Use platforms like Instagram, Pinterest, and LinkedIn to showcase your products, share customer testimonials, and post behind-the-scenes content from your workshop or design process.

Sponsored posts can widen your reach. Platforms like Facebook and Instagram offer targeted advertising where you can reach specific demographics interested in office furniture.

5. Implement Effective Email Campaigns

Regularly update your clients with new stock arrivals, design tips, and special promotions. Ensure that the content is valuable and not just a sales pitch.

Segment your email list and provide customized product recommendations. For instance, if a client recently purchased a desk, follow up with an email showcasing ergonomic chairs or desk organizers.

6. Forge Strategic Partnerships

Partner with businesses in the same niche but not direct competitors, like interior designers or commercial real estate agents, to tap into their customer base.

Although not strictly digital, trade shows can be a goldmine for networking. Use digital platforms to promote your participation and showcase highlights from the event.

7. Act on Feedback and Elevate Your Strategies

Encourage reviews on your website and third-party platforms. Address negative reviews proactively, showcasing your commitment to customer satisfaction.

Tools like Google Analytics can provide insights into which strategies are working and where there’s room for improvement. Regularly review and adjust your tactics for optimal results.

Final Thoughts: Master the Digital Marketing

Adopting a comprehensive digital marketing approach to thrive in the office furniture business’s competitive landscape is non-negotiable. By understanding your audience, leveraging SEO, producing quality content, engaging on social media, harnessing email marketing, collaborating, and continually improving based on feedback, your business can achieve remarkable growth and set itself apart in the market.

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Keyword research is one of the core concepts in building the correct SEO strategy, and here we will explain what keyword research is, and how it can benefit your small business…

What do we mean by ‘keyword research’?

Keyword research quite simply is the practice of finding out which keywords your customers or target market typically use when searching for a product or service that you offer. An SEO agency in Dubai, for example, can target localised keywords in order to connect with local businesses in their area and effectively secure their interest.

If you don’t know the right keywords to use, you will effectively attract the wrong type of traffic to your website and struggle with converting them into business.

How to carry out proper keyword research

You can carry out keyword research to find the most popular words in your field, but this is really just the beginning. Finding a keyword isn’t enough. Proper keyword research involves evaluating each keyword in order to make the most out of it, including:

• The volume of searches – an essential component, but just because something is high volume doesn’t mean it is necessarily right for you. A general keyword that is searched a lot will have far more competition, and also lead to less conversions than a more specialised one. For example, ‘chair’ may be incredibly widely searched, but is a largely useless keyword compared with ‘handmade oak rocking chair’.
• Search intent – are customers actually using these keywords to buy something now? Are they looking for inspiration or information? The more information you have on intent the better you can tailor your content to accommodate their needs.
• How competitive it is – as a small business you are often competing with larger businesses with bigger budgets. That’s not to say that you should not target the more competitive short-tail keywords, however, adopting a healthy balance with less competitive keywords is very important.

While you are at it, it really helps to understand both who your target audience is (and what makes them tick), and which keywords your biggest competitors are targeting. The more data you have when carrying out your keyword research, the more impactful your decision making will be.

So, why is it important to use proper keyword research?

Doing proper keyword research is critical because without it you are blindly guessing at what your customers might be searching or instead of using the awesome tools at your disposal to get ahead. If you truly want to resonate with the right people and ultimately boost your conversions, keyword research is invaluable.

Take your time, do the appropriate research, use a mixture of short and long-tail keywords, and split-test frequently. Keyword research is never ‘done’, because what works for you now could change in the near future – particularly as emerging trends present themselves.

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We’re looking at the newest, shiniest trends online and seeing what difference they might make to digital marketing in the future. Find out all the details here.

Cryptocurrency

Cryptocurrency is slowly gaining legitimacy across industries. Once you get past the news of NFTs and DogeCoins and the narrative that billions are being paid to nerdy teenagers that are hitting the news, the technology around cryptocurrency gets impressive.

Blockchain technology is an endless stream of stored data, and automatically recorded timeline of events, and superior security. This means that receipts on financial transfers aren’t about to be argued with. Disputes like AVS rejected issues can be solved quickly and without much fuss.

As yet, there aren’t a lot of practical uses for cryptocurrency itself. If you do not intend to trade it in for the national currency, your choices are a spattering of CEOs offering flights and cars for cryptocurrency.

But one industry that has embraced crypto is the iGaming industry. Many online gambling sites are offering their customers the option of depositing and withdrawing with cryptocurrency.

Crypto’s decentralized nature means that players don’t need to wait the 3-5 working days it takes the bank to validate a transfer, so they’re getting their winnings quicker. It’s proving to be a big hit.

However, the iGaming industry has quickly learned that the data from regular bank transfers is beneficial to consumer insight. Consumer data is extremely vital to a good marketing campaign, and without it, brands aren’t likely to know who is buying their business and, therefore, who to target in the future.

This brings about the idea that marketers might have to start paying customers to hand over their consumer information.

Social Media

Social media and its users are both changing in the future. Many social media platforms have taken their severe turns into turning into retail establishments, which comes as a result of looking at consumer habits.

Consumers are currently doing most of their shopping on social media. Not only are they finding what they want to buy due to social media showing them items and businesses. But they are researching companies and products via social media to ensure they are adhering to their needs or ethical beliefs.

Facebook and Instagram have responded by adding features that make social media shopping as simple as possible. Now you can tap a tagged item and be taken straight to the item in its online store. Plus, they have created a feature that puts affiliate marketers in touch with influencers, so more items get promoted with less effort.

Meanwhile, Pinterest is adopting short-form video content due to its success on TikTok, and Snapchat is releasing augmented reality features that act as a fitting room. Point the camera at yourself, try on that jacket, and if you like it, click to buy it.

Social media marketing offers a wealth of new features to take advantage of, but user habits should be noted. Users expect better content, an stance on ethical issues, and easy buying. Posting the same “Sale” sign across Facebook, Twitter and Instagram isn’t going to cut it anymore.

Virtual Reality

If Meta CEO Mark Zuckerberg is to be believed, The Metaverse is about to change everything. Zuckerberg is busy selling the virtual world to anyone and everyone as “the next step on the internet,” but what he means, and where his interests are, is that he can make it the next step in social media.

Fine, while the gamers run from Pyramid Head on a treadmill over there, we’ll be on a conference call with all our friends’ avatars. So says the CEO of the biggest social media platform in the world. It will be used in social interactions and offices for meetings, meaning that everyone can be in one place while also miles away.

The main advancement that will come with the Metaverse, at least initially, is the lack of real people. Everyone will be represented by avatars. And with social media comes social media marketing. And thus, the Virtual Influencer was born.

There are two variations of virtual influencers. The first is regular Instagram and other platform influencers posting content around their lives. Having simply migrated into the Metaverse, they’ll have to make an avatar representing them just like everyone else.

The other is already in existence on social media. They are avatars that don’t represent any particular person. They are just a character promoting a brand, like a mascot, or many brands, as an influencer.

The ethics of this idea is currently getting ironed out by Meta, who has released a statement that they are developing “ethical boundaries” around the concept. Affiliate marketing in the future will have to adapt to evolving ethics around the idea, not to mention their marketing campaign in general. Will audiences connect as well with an avatar? Time will tell.

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Nowadays, most startups use internet marketing. However, not all tools available to digital marketers are equally productive. Some digital marketing methods reach the target, while others fall short.

A solid digital marketing strategy is the best and most effective way to launch your new company. Growing a business is a significant undertaking, and if you don’t have a plan, you may waste time and money on the wrong things.

This tutorial will teach you how to utilize digital marketing to build your startup business step by step. The techniques described here encompass all you need to do to succeed with digital marketing and increase your company’s online presence.

Create a Website That Appropriately Displays Your Company’s Image

The next major step is to create your website. This is an apparent stage for many people, yet many businesses either skip it or don’t give it the attention it deserves. A website is necessary because it serves as the central hub for your digital marketing efforts.

You’ll strive to encourage people to visit your website, sign up for your email list, become followers, and finally buy your products or services by using branding and marketing.

A new business website does not need to be flashy, but it must accurately represent your brand. Keep in mind that your website is your company’s “front door,” and it should be something you are proud of.

To ensure your website stands out and reaches your target audience effectively, consider enlisting the help of a Google Ads agency. With their expertise, you can optimize your online presence, drive traffic to your site, and achieve your marketing goals more efficiently.

Social Media Marketing

We believe that social media marketing is the second most significant marketing technique for entrepreneurs.

These are just some of the perks when you are utilizing social media:

• It boosts exposure and traffic.
• As a result of social media marketing, customers become more loyal.
• It increases search engine rankings and produces leads.
• It develops thought leadership and boosts sales.

So, how can you expand your brand’s presence on social media? To establish your authority on social media, you must publish high-quality material regularly. You must be consistent in providing your material and engaging with your audience.

Despite the fact that businesses are quickly adopting social media marketing, not all of them are doing it correctly. Unfortunately, many of them make numerous errors regarding social media marketing.

How Can You Prevent Making These Errors?

First and first, you must select the appropriate social media marketing channel, followed by developing a social media marketing plan. Just because one company has a lot of success with Twitter doesn’t indicate you will have the same results.

The ideal social media outlet for your company is where your potential consumers hang out the most. If your potential clients are on Facebook, make it your primary focus. Similarly, if LinkedIn is your target audience, concentrate your efforts there.

SEO

Search engines offer a terrific chance to generate an endless supply of visitors and leads. SEO (Search Engine Optimization) is essential for long-term business success.

When done correctly, it is one of the digital marketing tactics that will significantly influence your long-term business growth. An SEO professional digital marketer will assist you in SEO-optimizing your site to:

• boost your business,
• making your website mobile-friendly to attract more customers,
• ensuring all website pages are functional,
• never forgetting to decorate these with appropriate tags and descriptions or headlines

Search engine optimization might take time, which is why you should start working on it as soon as feasible. You can uncover the terms that your potential clients are searching for on search engines by doing keyword research. Long-tail keywords are preferable for a new business (three or more words).

Engage Your Visitors

Digital marketing isn’t a highway hoarding that people absorb, read, and then go away from. They have the option of resolving their numerous issues and inquiries through a digital platform. As a result, provide them the opportunity to connect with you.

As a new company, boost your pride by making them valuable brand ambassadors. This will not only increase your credibility but will also highlight your customer service skills. Use low-cost services to increase engagement.

With today’s technologies and software, it’s simple to automate your digital marketing approach and interactions with website visitors.

Building an engaged community is usually the first step in startup marketing, so communicating with your visitors and target audience is essential. Build rapport and relationships with your customers, and you’ll go a long way.

Data-Driven

It is critical for a firm to be data-driven to compete in digital marketing. There are several web tools accessible, such as Google Analytics, that will assist you in processing your current and past data to ensure you get the most out of your campaign.

It will also help you identify the campaign’s weak parts so that you can improve it the following time.

Whether you are just getting started or are well on your way, digital marketing is critical to the success of your business. It may also act as a foundation, allowing you to expand your business internationally and eventually reach the entire world.

The post Digital Marketing Tips for Startups: Increase Your Company’s Online Presence appeared first on WP Pluginsify.

1. Educational Content

Education-based gateways will become increasingly prevalent as the days go by. Due to the pandemic, people have become acclimated to an e-learning environment and increased their daily screen time. With this, brands will create webinar- and course-based communities that can help you gain followers online.

2. Influencer-Based

In 2021, influencer-based advertising became increasingly common. Pandemic has generated a plethora of influencers as well as creative and engaging content ideas. They’ll almost certainly spend in growing their number of followers, subscriptions, and visibility in 2021.

3. Mini-Videos

Video material that lasts 30 seconds to one minute will be the most popular in 2021. YouTube clips, Instagram reels, and Tik-Tok content have become entertainment for many people, thus making these an excellent opportunity for brands.

4. Youtube Ads

Aside from performing live streams and generated content, Youtube ads are an added opportunity for brands and influencers to expand their audience and earn money at the same time. Also, if your brand has a Youtube channel, maximize this chance by understanding Youtube’s requirements for ads and monetization.

5. Audiovisual Content

Audiovisual material is gaining momentum on text every day. According to several surveys, Internet users will watch about 90 minutes of video each day by 2021. Further, this information should motivate you to begin creating audiovisual material. Set aside a portion of your marketing budget to produce this sort of content.

Also, aside from learning the basic knowledge in promoting your business, you can partner with a top marketing agency to guide you in implementing these trends.

6. SEO

Every digital marketing plan should include search engine optimization (SEO). In its most basic form, SEO is the act of applying particular strategies, both on and off-page, to boost a website’s search engine ranking for specified keywords and key phrases.

7. User-Generated Content

Technological developments have dramatically enhanced the simplicity with which users may create content and the capacity to reply, answer, and engage with consumers. Promoting user-generated content (UGC) and audience involvement across all accessible platforms is a free approach to giving your business transparency, which may lead to a trustworthy reputation from the consumer’s perspective.

8. Social Media Advertising

One of the most significant advantages of social media advertising is the opportunity to see a constant return on investment in sales from the very first day of a campaign. However,  other digital marketing tactics will typically take longer to see any significant effects, and they might be pricey. The accessibility and reactivity of social media outlets, on the other hand, is what makes them such a successful type of advertising.

Conclusion

In recent years, the options for digital marketing techniques have significantly increased, defining an exciting future for the marketing environment. Also, user-generated content and high-quality video materials incorporated with traditional SEO approaches will always benefit businesses in expanding their target market and building their reputation as a brand.

The post Grow Your Business With These Digital Marketing Trends appeared first on WP Pluginsify.

Also, the increasingly competitive digital marketing landscape has made it difficult for businesses to grow their business, which is why they have to constantly adapt to the best digital marketing strategies to thrive consistently!

And this read is exactly about the same – the best digital marketing practices you should follow in 2020 to help grow your business and drive favorable results!

Best Digital Marketing Practices of 2020

1. Content Marketing

It doesn’t matter whether it’s 2020 or the years to come. Content marketing will always remain an evergreen digital marketing practice. More than half of the online businesses/websites today spend time and money on content marketing because of its ability to grow their business extensively.

Speaking of growing businesses, here are some of the benefits your business could get when they practice content marketing.

• Helps increase the visibility of your brand.
• Generates web traffic and paves the path for lead generation.
• The only digital marketing practice that comes with no strings attached – you provide value without expectations.
• Helps build authority and credibility among website visitors and customers.
• Makes you an industry expert in the long run, provided you practice content marketing effectively.

Now that we’ve seen the benefits of Content marketing, let’s see some of the best content marketing practices that are going to help you do this great!

• Write Blogs Consistently: When it comes to content marketing, make sure you deliver content to your audience consistently. It not only helps your audience stay engaged but also helps boost your SEO rankings. Delivering fresh content at frequent intervals helps Google recognize that you are putting in effort and rewards you with a good ranking position in the long run.
• Deliver great value: It’s no use updating fresh content if there’s no value in it. It is why you’ve to make sure that all your contents are fresh, evergreen, and provides great value to your audience.
• Promote it in the right places: This is an essential part. When you write content, you should also simultaneously promote it in the right places. Start promoting your content in the right places  – social media, content promotion platforms like Quuu, Medium, and more. It helps drive traffic to your website and eventually leads to conversions.

And that’s pretty much you need to know about content marketing! Let’s move on to the next best digital marketing practice of 2020.

2. Social Media Marketing

Since we were speaking about social media above, I thought it would be best to discuss the same next.

This digital age has made social media platforms widely popular and is being used by almost half of the population, making social media marketing inevitable.

A recent survey revealed that almost 3/4th of adults in the United States use at least one social media platform. And there are more statistics we could come up with but, let’s skip to the obvious part – the best practices of using social media marketing to grow your business.

Find the Best Platforms: Identify which social platform has more targeted audiences for your business. You can do this by conducting surveys on your website or by taking a sneak peek at your competitors’ social platforms.

Find the Best Engagement Times: Not all social media platforms have the same excellent engagement time. You’ve got to identify the best engagement time for each social platform because there’s no point in trying to engage customers persistently when they’re offline or away.

For example, if you’ve identified Instagram as your go-to social media marketing platform, here are the best engagement time and days.

So what could be inferred from the above image is that,

• The best time for engagement on Instagram is Wednesday at 11:am and Friday between 10:00, and 11:00 am.
• Also, the worst engagement rate is on Sunday.

The above is the engagement metrics for Instagram’s global engagement. Similarly, you can find the best engagement times and days for other Social platforms like Facebook, Twitter, and LinkedIn in this read.

Focus on Posts & Content: Even though you’ve managed to do the above steps right and grabbed the audience’s attention, the value your post decides whether there’s going to be interaction or not! So, make sure your posts are interesting and value-driven. It could be the blogs you write or informational infographics – it’s totally up to you!

Remember, it’s not that you should stick to one social platform. Having an online presence on multiple social platforms not only helps grow visibility but also drives traffic from different sources!

To sum up social media marketing,

• Identify the platform you must be ideally using by finding where your target audiences are.
• Find the best time to give content to your audience.
• Give your audience engaging and informational content.
• Check already written guides about Instagram, Twitter, Linkedin, or Facebook best advertising tips for beginners.

Now to the next best digital marketing practice!

3. Influencer Marketing

We all very well know how Robert Downey (aka Tony Stark) signed up with OnePlus in helping them grow their brand (though Downey is a brand ambassador, it’s very much relevant here)! There were videos and images featuring Robert Downey using OnePlus handsets. It did work out well for them!

And there are a couple of other examples like Daniel Wellington collaborating with Insta account holders of two canines, eCommerce mattress store Casper collaborating with canine lovers to launch a product, and more. But, not let’s get to the bottom of it at the cost of missing what’s important and obvious – how you can make influencer marketing work!

Let’s work this out with an example,

Find the Right Influencer: Assume you run an eCommerce store for mattresses. And you’re planning to launch an exclusive mattress for canines. So, all you need to do is find a celebrity/account which grows or takes care of canines and has a considerable amount of followers.

Come Up With a Solid Strategy: When you’ve got your influencer, come up with a solid strategy. From the example above, you’re planning to launch a new product and stopping with once influencer won’t work! Connect with maybe 20 influencers and maybe try to reach out to 3.5 million followers.

Conduct Offline Events: And when you’ve got the engagement & reach you’ve got, try coming up with an offline event – send a formal invitation to all the audience via influencers and BOOM! You’ll see excellent traction and sales numbers for your new product launch – Canine Mattress!

That’s a super cool influencer marketing example! Okay, don’t give me the credits. It was Casper’s Influencer marketing Campaign, where they reached out to 20 followers targeting 3.5 million followers and conducted a launch party in Manhattan!

Above mentioned is just one example of how influencer marketing can be carried out. You can tweak further, add new strategies according to your business!

4. Email Marketing

It shouldn’t be coming to you as a surprise. Email marketing is another evergreen digital marketing practice that’ll forever be practiced irrespective of the year.

One main reason why email marketing is so popular and the go-to digital marketing practice is because of its high ROI and proven conversion rates.

With Email Marketing, you get $44 for every  $1 you spend which is an ROI rate of 4400%.

Also, it is estimated that by the year 2023, almost half the population in the world (4.3 billion) will be using emails.

All these only mean that Email marketing isn’t going to die any time soon (probably never)! So, let’s look at how you can excel in this particular practice!

Clear Content Copies: Make sure your content copies are clean and readable. It’s suggested that you stick to one point, and your email copy should be within 5 lines. You have no idea how long your recipient has. You should stay on point and convey what you wanted to in the first place.

Make it Personalized: Keep your emails personalized to the maximum extent. One best thing you can do is address your visitors using their first name. Hi Sam, Hi John, likewise. Because even though you send bulk emails, adding the personalization factor can help with the click-through and conversion rates. And don’t forget to include your signature to enhance your brand’s recognition and give it a professional stamp that might be a decisive factor, and with a free signature creator, it can be set up in minutes.

Find Out the Best Days to Send Emails: Like always, you’ve to find the best days to send emails to your subscribers. Only then, you’ll be able to see results and pat yourself on the back later.

Email marketing plays a huge role in almost every instance. Right from welcome emails to upselling to customers, you can send emails almost at every instance. All you need to have is an email marketing platform on-board, and you can start sending emails within a couple of minutes.

P.S.  If your email list is low on numbers and if you are looking forward to growing your email list, a popup plugin should help you get started with!

5. Responsive Web Design

Responsiveness is another essential factor you should take into consideration when you’re looking forward to growing your business this 2020. It’s because times are changing and the world is surfing information more and more via mobiles!

A recent study by Cisco revealed that more than 70% of the world’s population will have mobile connectivity by the year 2023, which is why you should make sure that your website is mobile responsive!

Also, another important factor why this is being constantly insisted is because Google penalizes websites that aren’t mobile responsive. It could even cause a dip in your ranking as your website visitors won’t be pleased scrolling all day long!

On the other hand, if your website is mobile responsive, the chances are that your website is going to rank quite well (provided you follow the other mentioned methods simultaneously).

6. Voice Search

If you’re quite not familiar with voice search, it’s nothing but the usage of smart devices like Alexa, Siri, and more to find information from the web. Since this tech is getting advanced every day, you must optimize your content to meet your consumer’s voice search.

Moving forward, it is strongly believed that voice search will have a deep impact on your SEO rankings (it definitely will).

It is estimated that by the year 2022, almost 55% of U.S. households will have a smart speaker!

Some time back, Google gave great importance to mobile-first indexing. And the same will be done to voice-first indexing a few days from now!

So, here are a few tips that can help you optimize your content for voice search,

Create Content Like You Speak – Think! You don’t communicate the same way you think. Assume you wanted to search for digital marketing practices, your search term would probably be “best digital marketing practices.” But when you ask your smart device, it’s going to be “What are the best digital marketing practices?“. So, make sure your content has more of this!

Target Question Keywords – You should have known this by now. There’s going to be a lot of search queries with questions in it  – What, How, Where, When. So, make sure you include these kinds of questions to get easily ranked!

Focus on Long-Tail Keywords – Since it’s voice search, people are probably going to use longer phrases (look at the “digital marketing practices” example above). It’s mandatory that you identify long-tail keywords and include them in your article. Writing long-form content can help you include all related long-tail keywords in your content!

Doing the above right will promote your content to get displayed in the featured snippet as well! You can know more about optimizing your content for voice search in this read!

That’s it for voice search! Let’s move on to the next one! 

7. Remarketing

Remarketing, also known as behavioral targeting, is when you target visitors based on their interactions with your website/social pages. And no doubt, it is one of the best digital marketing practices in the year 2020.

Stat Time: An approximate 161% conversion rates come from Google marketing campaigns.

Also, most of the eCommerce visitors don’t complete their purchase during their first-time visit. It’s the remarketing tactic that helps the visit get converted into sales.

Here’s a remarketing example from Spotify that helped increase their subscriber base.

Spotify displayed the above banner ad to its users who haven’t subscribed to Spotify’s premium version. The banner was displayed to approximately 1000 contacts. Since Spotify already offers its users a free trial version, the upgrading process should happen in minutes!

Similarly, you can use other remarketing techniques such as reaching out via emails, displaying website popups, and more!

Remarketing works best when you identify your user’s specific pain points and display an ad with a relevant solution. Pretty sure that a chunk of your users might face the same issue.

So, it’s going to be easy for you to group them and target them accordingly. Bingo! Some plugins can identify your visitors’ behaviors, which makes the overall remarketing process quite easy!

8. Video Marketing

You might be wondering why this hasn’t come up yet! Well, we wanted to save the best for the last! Video marketing is also one of the best digital marketing practices that have gained high traction and popularity this year!

It’s because your audience has very little attention span, and they’d feel better if they can get the value within the first few seconds! And videos not only help grab your attention, but they are the perfect marketing material!

You should have noticed Grammarly come up with marketing ads on Youtube recently – perfect example.

Also, marketers who used videos for marketing were able to grow their revenue 49% faster than those who did not! Also, here are a few other video marketing statistics you should be finding useful,

• Approximately 81% of Twitter users watch videos on the respective platform.
• A huge 87% of online marketers have accepted that they use videos for marketing and found it to be effective.
• 92% of people who watch videos on mobiles make sure they share it with others.
• 500 million-plus people watch videos on Facebook every day!

Enough with the statistics! So, that’s how powerful video marketing can be. All you have to do is create engaging short videos that portray your message in a creative, powerful way!

There is a lot of free software like Camtasia, with which you can create videos in a couple of minutes!

And here’s a brilliant example of a product video – Grammarly’s Product Video. It’s short, crisp, and lets you know everything you need within 60 seconds!

Below are two things you should never fail to do!

9. Don’t Miss Out Basic SEO

Everything that has been mentioned above is examples of growing your business, but what we are looking at now is practices that are going to help keep your online business alive!

Making sure your basic SEO is intact not only helps your business thrive but also lays a strong foundation that’s going to help you in the long run. So, here are a few best SEO practices you should be doing

• Always make sure your titles, description, and contents are unique and not plagiarised. Right from title tags, meta description tags, and landing pages, make sure everything is unique.
• Optimize your site’s loading speed by compressing images, using lightweight themes, and lazy loading.
• Optimize your images for SEO by renaming them properly. Also, make sure you include ALT texts for your images.
• Make sure you interlink your articles. Doing it this way can help increase traffic to your blogs, reduce bounce rate, and increase average session duration.
• Most importantly. Write excellent quality content consistently – we’ve already seen how important and beneficial this could be for your website.

And to the final part of the read!

10. Stay Updated – Track Metrics & Google Changes

It’s great that you’ve come this far! And you might have even decided to carry out a couple of marketing practices the moment you complete this read.

But, here is the super important part! It doesn’t matter which/what digital marketing strategy you’re about to use. What matters is whether you measure the results at regular intervals to make sure that all your effort doesn’t go in vain!

Keep an eye on the numbers to make sure your marketing campaign is yielding good results and is on the right path! Connect with Google Analytics to check your website’s status and other relevant tools that help understand your campaign’s performance.

Also, you must adapt your website according to Google updates that happen now and then! Trust me; you do not want to be penalized – you’ll have to build back everything that’s lost!

And finally, yes! We’ve come through some of the best digital marketing practices you should be following in 2020. It doesn’t mean that you’ve to exactly stick to what is being said! Step out a little, try creating a new strategy – maybe combine a couple of ideas from the above and try out something new!

Digital marketing is all about trying, failing, trying again, and finally succeeding at one point! So, don’t be afraid to try new things! Also, make sure you take only calculated risks!

With everything said above, you should be able to grow your business without a doubt!

Good Luck!

Author Bio

Akshy is a Content & Growth Marketer who loves to peddle dreams across the globe. And he specializes in the eCommerce Sector. His blogs are mainly focused on the E-commerce sector, Content Marketing, Growth Marketing, and Growth Hacking Techniques. When not glued to his notebook, Akshy loves to watch movies, cook, read, and explore the wilderness all by himself!

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