Lots of individuals state that social media marketing is the secret to success in the marketing field in the 21st century. This article contains ideas to begin using social media advertising to your advantage.

Use tweets that have rich and varied content, if you’re using Twitter as a social media site marketing technique. Create tweets that include the best ways to information about your items and reviews of similar items, too.

If you integrate this sort of tweet with business marketing ones, those who follow you are most likely to hang around.

Try adding pictures to your social media sites. Individuals better understand an item when they can actually see it. And, when individuals understand your serum, they are most likely to purchase it.

You do not need to have too many photos; just a few ought to get the job done.

Social Media Marketing Mistakes

Be ready to make mistakes in your social media advertising. Mistakes take place, and you have to view the errors you make as learning experiences.

There might be a post that angers some niche group or a typo that sheds an unfavorable light on your company. Handle the mistakes expertly and rapidly and discover from them.

Check out the terms of service of every social media sites site you make a profile on. Make sure that you understand the guidelines of the site you are making a profile on; otherwise, your profile could be erased, and all your difficult work will be gone.

Some sites do not enable affiliate links; so understand the website’s rules before you begin.

Update Your Social Network Profiles When You Post Brand-New Material on Your Blog

This will notify fans of your social media sites, which they must look into the brand-new content you have actually published.

Social media sites can go viral quickly, and there is a tendency for humiliating mistakes to spread out through the Net quickly. This is not the attention you desire from social marketing.

It’s vital to check any material published about your business before publication. Proofread your posts, and go over all other materials.

Social Media Marketing Going Viral

Social media can go viral extremely quickly, and there is a tendency for humiliating errors to spread through the Net exceptionally quickly. This is not the attention you want from social marketing.

Use marketing tactics like short-term exclusive discounts to drive traffic to your social media feeds. You will also benefit from playing within the social context here.

When you get a new Twitter follower, end up being a follower of theirs. You will retain a lot more brand-new fans if you offer them some attention through tweets and follow them back.

When choosing how to implement your social media marketing approaches, it is essential to consider the nature of your services and products.

For instance, if purchasing your items is something that most of your customers would prefer to keep private, then do not put Facebook-like buttons next to the buy buttons! Ultimately, someone will click it unintentionally and afterward snap at your company.

Make sure your blog posts contain some visual entertainment. Avoid including too many visual elements, but make sure there is a good amount of text and images.

As was mentioned at the beginning of this post, social networks marketing is a growing trend, and many people are looking to take advantage of it to grow their business.

Social media can be demanding to some individuals who do not know where to begin. Apply this article’s insight and be on your means to use social media marketing with ease.

The post Top Social Media Marketing Tips to Get You Started appeared first on WP Pluginsify.

Today we will discuss the 5 most important signs of a successful Instagram marketing strategy. While these signs may not be conclusive evidence, they indicate a growth momentum. Check how many boxes you tick to figure out your Instagram performance.

Your Followers Are Increasing

Nothing in Instagram indicates success as much as a growing list of followers. If you are consistently getting followers, it shows that you are on the right track.

While you can get many things done with strategy and marketing, acquiring followers is often tricky. Nobody wants to follow a page or a profile that does not add value to their lives.

Follower count increases only when your account reaches a degree of relatability and relevance. If you are getting new followers every week or month, you are doing something right no matter at what rate.

Existing Followers Are Not Unfollowing You

In today’s Instagram space, it can be effortless to get lured by something and follow a page. Running giveaways and using an Instagram giveaway picker creates more engagement.

Many people are short-term followers who follow your channel only for such purposes. If your follower list has such people, they will be quick to unfollow you once their short-term goal is met.

While getting new followers is great, it is also vital to retain your existing followers. That’s why running giveaways is an excellent idea to keep your current followers engaged better.

You can increase engagement with them through live streams and Instagram DMs to ensure that they continue to engage with your content. This article from SocialPros explains more about creating the kind of engagement you need.

Your Organic Reach Is Increasing

If follower count is the best indicator of your account’s success, organic reach is the prime indicator of your content’s success. If your content has elements of virality, people will share those by themselves.

As a result, your organic reach will increase with you not having to do anything more than schedule Instagram posts and forget about it. Increasing organic reach is a full-proof sign that your content has what it takes.

However, it should also be consistent. A one-off piece of viral content will be beneficial only in the short run. To keep growing consistently, you need to reach more and more people organically.

You Are Getting Collaboration Requests

Social media spaces are highly community-based. Every field of human interest has communities and sub-communities.

For example, running an organic skincare brand will have its own community of small and big businesses and consumers. Establishing authority within the community is very important for long-term success.

When you get offers for collaborations, it shows you have reached a level of authority and credibility that others want to work with you. Collaborating with other creators is also a great way of improving engagement and getting more followers to your profile.

You Are Making More Money

Different people and brands earn differently from Instagram. While some depend on their Instagram stores for revenue, others rely on affiliate marketing.

If you are a content creator on Instagram, you would also be making money from partnerships and client works. You can have the best Instagram growth service working for you and amazing stats to show off, but it does not matter until it is converted into money.

No matter your source of Instagram income, a spike in it shows that you are on the right track.

Final Words

While scaling your Instagram brand, you often need professional tools and services to stay relevant in a highly competitive space.

Furthermore, you can add influencer marketing into the mix and collaborate with a brand ambassador or influencer to boost your marketing efforts on Instagram.

Ultimately you can approach Instagram marketing like a pro; it’s best to do some non-Instagram things as well.

For example, you can add your website into the mix and attract more traffic by sending Instagram followers to your website. This allows you to use visitor tracking software like WatchThemLive to track their navigation and behavior.

The post 5 Signs Your Instagram Marketing Strategy is Working appeared first on WP Pluginsify.

Find below web tools and services from very different fields:

– low code software solution

– WordPress themes and plugins

– logo builders
– website design software

– font identifier

– broken links checker

– invoicing software

– cross-browser testing

– one of the best web app companies in New York

Start.

1. Ramotion

If you want your company to reach incredible levels of growth, you need to partner with the right agencies.

For brand identity, UI/UX design, website design, app development, and design systems, you should discuss with Ramotion.

They have 10 years of experience in delivering outstanding levels of quality to very different companies, most of them from the technology industry.

Get a free quote.

2. TheDock — WordPress Full Site Editor

Have you ever heard or tried TheDock.

This solution quickly became the favorite WordPress full site editor of designers, marketers, and online entrepreneurs from all parts of the world.

It is very simple to use, quick, secure, and has included everything you need.

Try it now, you will fall in love immediately.

3. Dr. Link Check

Dr. Link Check is the simplest and most efficient checker in the world.

It will check your website for missing images and broken links in a matter of minutes.

You will get a CSV or PDF report that will help you fix everything it is needed.

Try it now, it is free for websites with up to 1,500 links.

4. Taskade — Collaborative To-do List for Remote Teams

Taskade is a brilliant collaboration tool that you can use with no experience and no learning curve with your remote teams.

Chat with your team, organize things, hold meetings, assign tasks, and everything else.

With Taskade it is very simple.

5. Mobirise Website Builder Software

Use Mobirise to create all by yourself a website that runs perfectly on all devices and in all browsers, and which is optimized for conversions.

It is very simple, give it a try right now.

6. 8bio Link in Bio

8bio will help you create link in bio for your Instagram and TikTok accounts, in just a few seconds.

Add a custom domain or use your free domain yourname.8b.io, use unlimited links, and add animated backgrounds.

Create your link now!

7. TestingBot: Cross Browser Testing and Mobile App Testing

TestingBot is professional cross-browser testing and mobile app testing that is used by tons of companies and people from all parts of the world.

The software is very simple to use, and intuitive.

Try it now, they offer a 28-day free trial.

8. Relevant Software

Relevant has some of the best professionals in the world for the web design and web development niches.

These guys can handle any project while they keep quality at its highest level.

Get a free quote.

9. Employee Monitoring by Controlio

Controlio is the simplest to use employee monitoring software in the industry, but it is also very advanced in terms of features and the used technology.

See how it works.

10. DWS

DWS is a complete agency that works with both small and medium companies from all parts of the world, and from very different industries.

Get a free quote.

 11. 8b Easy Website Builder

8b create this super easy to use website builder to help people with no experience and no design skills create their very own websites.

It has a library of 250+ stunning templates that you can start editing right away.

Take a look.

12. Complete SEO Company

Complete SEO drives loads and loads of organic traffic to the websites they work with.

This smart SEO agency uses unique techniques and strategies that provide you measurable results and high-performance.

Get a free quote.

13. Features of Email Marketing

Mailmunch is an all-in-one email automation platform that offers strong features for email marketing campaigns. It offers stunning email templates, drag-and-drop builder, and tons of features to send regular emails to your subscribers, keep them engaged, and stay fresh in their minds.

14. Email Templates for Sending Notifications

Here you will find email templates for sending notifications.

They were manually crafted by the Unlayer’s specialists which have huge experience in email marketing.

Pick the ones you need and edit them using the included software.

15. Web Design Auckland

Web Design Auckland is an all-in-one agency that will help you with everything you need.

They will create you a custom website, they will help you with the logo and branding, with photos and hosting, and then will help you get customers and traffic with their digital marketing SEO expertise.

And even more.

Get a free quote.

16. Website Design Kansas City

Kansas City SEO has the experience and the knowhow to craft fantastic websites for its customers, and right after to supercharge them with smart and unique SEO strategies.

Get a free quote.

17. Web design services

Upqode is well-known in the WordPress industry for crafting unique and highly interesting websites.

They always go the extra mile for their customers and they always find smart ways to create websites that stand out of the crowd.

Reach out for a free quote.

18. Podcast Booking Agencies

You always wanted to be invited as a guest in the best podcasts so you can discuss about your business and expertise?

Now it is simple with podcastbookers.

They will help you go to all the podcasts you want, in no time.

Get a free quote.

19. Upsell Shopify Apps

Shopify stores that use upsells and cross-sells are making much more money than the ones that are not using these 2 sales techniques.

Use HoneyApp to sell more for free.

You will implement upsells and cross-sells in no time, and you will see immediately how your revenue increase.

Don’t waste time, and use HoneyApps.

20. Heroic Inbox

HeroicInbox is a new way to manage your customer support email in a shared inbox.

This smart plugin for WordPress revolutionized the world.

Find out more about HeroicInbox.

21. Chicago Web Design Company

128.digital creates awesome custom websites for small and medium companies, from very different industries.

They put huge accent on the quality and on creativity, crafting stunning websites.

Get a free quote.

22. Total WordPress Theme

Total is a premium WordPress theme that is loaded with stunning premade templates, elements, features, and options.

Use it to create any kind of website you want:

– personal

– blog

– shop

– business

– portfolio

– etc.

23. BeTranslated

BeTranslated is a top-notch translation service that works with companies from all parts of the world.

Their rates are affordable and they always stick with the deadlines.

Get a free quote.

24. Kansas City Online Marketing

You always wanted to get more organic traffic and your website to rank high in search engines? These 2 things would strongly help you get sales and conversions (more traffic automatically means more sales and conversions).

Hire Kansas City SEO and they will help you with right away.

Get a free quote.

25. The Most Complete & Customizable WooСommerce Theme

You are looking for a complete and customizable WooCommerce theme?

XSTORE is having everything you need, including 100+ shop designs that look stunning.

Take a look.

26. Invoice Software for Cleaners

InvoiceBerry is a professional invoicing software that was created from 0 for cleaning companies, helping them being paid faster.

Start a free trial and see how it works.

27. Embed a Blog

BlogHandy will add a blog to your website in a matter of seconds, with just 2 lines of code.

Don’t pay tons of money to designers and all kind of solutions when you can use bloghandy.

Find out more about this smart solution.

28. Litho – Multipurpose Elementor WordPress Theme

Litho is a multipurpose Elementor WordPress theme that you can use to create any kind of website you want, without effort:

– business

– creative

– marketing

– personal

– blog

– etc.

Take a look.

29. Aspire Media

AspireMedia will grow your business with smart SEO services.

The agency has deep knowledge and knowhow in this niche, and they help companies of all sizes and industries grow.

Same will do for you.

Reach out for a free consultation.

30. Virtual Events Platform

Everytale is a popular platform that helps companies and private persons to create, promote, and broadcast events of any size, with just a few clicks.

See how it works.

31. Pixpa – Portfolio Websites for Designers

You are a designer and you are looking to create a website to showcase and sell your work online?

With Pixpa website builder you will do it effortlessly.

Try it right now.

32. Woocommerce Product Labels

The WooCommerce Product Labels plugin is a convenient way to add product labels to your online store. With this plugin, quickly and easily create custom labels for any product or set of products.

This helps you to promote your products and show your customers that they can save money by buying now. It’s important to showcase products with beautiful banners and graphics so customers can be drawn to them.

They will help your products stand out in a crowd of competitors and create more brand recognition for the business.

33. Cyberlands.io – offensive & defensive security operations company

If you are not protecting yourself against cybersecurity, you should start doing it.

It is much simpler and cheaper to protect yourself then to fight it, if you or your company will be a victim.

Cyberlands.io is a strong option for startups and digital companies, find out more about them.

34. Content Snare

How many hours you lose each week to follow-up with your customers and partners for information and content?

Wouldn’t be better to have a software and let him do all the hard work?

Content Snare is the best option for this.

Start a free trial and see how it works.

35. Soft UI Dashboard Builder

Creative Tim crafted a dashboard builder that works fantastic.

You decide what dashboard you need and you design it as you want.

Try it, you will love it.

36. The Gray Dot Company

If you are looking for experts to audit your pay per click campaigns so you can ensure that your money is well spent, you should check out The Gray Dot Company.

It’s so simple!

Reach out for a free consultation.

37. Goodie

Goodie is a professional web development partner, powered by its mother company Xfive.

They will help you with custom web design, email templates, and even more.

Reach out for a free consultation.

38. Tulsa Web Design

Are you looking to revamp your web presence with a professional website? Look no further! Hire Jordan Smith is a Tulsa web design company with over 10 years of experience producing professional websites for businesses of all shapes and sizes all over the United States.

Are you an attorney or law firm looking to attract more clients? Or a blogger seeking to increase your online presence? Or an eCommerce store looking to increase sales. Whatever industry you’re in, Hire Jordan Smith can work with you to create a strategically designed website that will help you reach your digital goals.

Get a free quote from Hire Jordan Smith.

39. Font Identifier

WhatFontIs will help you identify the fonts you like, for free, in just a few seconds.

Take a picture of the font you like, upload it to www.whatfontis.com and follow the easy steps.

It is very simple, try it now.

40. React Material UI Template

WrapPixel is a premium and popular producer of React Material UI templates.

They put huge accent on the quality of their templates, delivering some of the best products in the industry.

Take a look.

41. Online Group Chat Platform for Websites Live Events and Q&A

RumbleTalk is an online group chat platform for websites that you can install with no experience and no skills.

Give it a try, it is very useful.

42. Futr Futuristic Font

Futr is a regular unique futuristic font with geometric rounded corners and uppercase style. The font is perfect for science and technology related theme. It can also be used for logo, t-shirt design, banner, packaging designs, magazine, headings, display quotes, print and more. The font includes numerals, punctuation marks, and special characters.

43. RocketHub

We know the struggles of being a business owner. But with the help of the right tools, your journey can be simplified.

RocketHub’s lifetime deals are a way for you to make an investment that could have a significant return on investment (ROI) for your business. If you have a plan for where you see your business growing in the future, you can pick your favorite lifetime deal from RocketHub that will benefit you when you get to that point.

44. DraftPress

No matter how learned you are, you will always need the help of plugins to increase your efficiency of work. With over 200k plugin installs, Draftpress is the only trusted premier website for WordPress plugins.

They provide plugins for publishing, marketing, advertising, and social media.

Get the best WordPress plugins now and join the thousands of successful websites that have improved their marketing efforts and have increased traffic using our plugins!

45. Ampfluence

Instagram is one of the most popular social media platforms that allow users to share their images and videos. If you want to take your account up a notch, you need a kickass Instagram growth service!

That’s why you need Amplfuence. They will manage your Instagram page for you so that you can focus on growing it organically, without having to spend time managing it yourself.

46. Hoverex

By downloading the Hoverex WordPres theme, you get a ready-to-go web design solution suited for building cryptocurrency or financial websites.

The theme features a fully responsive layout that makes your site look stunning on all devices, including smartphones, tablets, and laptops. It’s an SEO-friendly WordPress theme that is also optimized for speed.

It’s made with the Elementor page builder, which lets you customize different pages and sections of your site in the intuitive visual mode. The theme also provides you with a collection of ready-made skins available in English and Spanish.

If you Enjoy editing web designs with WPBakery, the theme’s compatibility with the plugin will come in handy for you.

47. Qwery

If you do not know how to get started on a new web design project, download the Qwery WordPress theme. It’s a ready-to-go web design solution that is easy to manage by users of all skill levels.

It’s packed full with all the essentials needed for a quick start of your site. Qwery includes an ever-growing collection of demo skins, which expands with 2 brand-new demos weekly. It features a 100% responsive layout, which automatically scales up and down to all screen sizes.

The theme is easy to edit using the Elementor page builder. It also lets you update your site’s header and footer sections with a custom look. The theme color switcher tool is also bundled.

48. Kicker

If you need a premium-quality WordPress theme suited for blogging purposes, Kicker should be the perfect fit. It’s a multi-functional web design solution designed to make your content-rich website look stunning on all devices.

It includes an impressive collection of ready-made pages and a growing collection of unique demo skins suited for such niche-specific projects as creative agencies, startup companies, financial advisers, freelancers, lawyers, business coaches, marketing and advertising services & analysis, etc.

It’s easy to edit the theme’s ready-made blocks due to its compatibility with the Elementor page builder. Besides, it seamlessly integrates with WooCommerce and works with Elegro Crypto Payments, which is especially useful for the launch of eCommerce sites.

49. Freelance Logo Design

Launch your own logo design contest and receive tens of logo designs from talent designers from all parts of the world.

The results are impressive.

Try it.

Conclusions

Carefully read about all the above web tools and services, and test what you find interesting.

And, last but not least, keep in mind that broken link checks are vital to keeping a website in good shape. So many people forget about this simple but important task, losing customers and SEO juice.

The post 49 Web Tools & Services Reviewed On Short appeared first on WP Pluginsify.

According to family patriarch John, it’s how popular YouTubers like Trinity and Beyond amassed millions of followers over time. And it’s how you can do it, too. Here’s why it makes sense.

It Is a Decision Informed by Data

YouTube trends show up because people are searching for them. They’re viewing more hours of those particular topics, sharing, commenting, and reacting.

YouTube does an excellent job of showing you how many times a video was viewed. They also display surges in activity. So, this tells you quickly the categories, lengths, and content types that are performing best.

Helps You Understand What Others Are Doing

Following trending topics lets you understand how other popular YouTube channels connect with their audiences. Achieving this understanding will give you natural insight into how you can connect with yours.

Provides Your Quickest Opportunity to Go Viral

YouTube videos that follow trending topics stand a much better chance of riding that wave. It only stands to reason.

If viewers are rabid for a particular type of content, then the pie grows. Let’s say you hop on a trend that has garnered 4 million views in the last hour. If you get just one percent of those views, you’re going to have 40,000 views in the next hour. Whose channel couldn’t benefit from that?

Content Does Not Start From Scratch

Trending videos follow patterns. The structure is built-in. You don’t have to spend a lot of time thinking about the setup, the direction, dialogue, camera angles. You already have a sense of what’s working and can focus solely on your unique spin.

Capitalizes on Recurring Trends

Another great thing about video trends is that many of them are evergreen. Checking out the most searched topics on YouTube, for example, will enable videos that you create today to pick up a surge in traffic every time an issue comes back around.

Furthermore, studying these trending topics with greater regularity allows you to get ahead of trends and even launch viral categories on your own. The more you do this sort of marketing, the easier it will be to ride the wave from other creators following in your footsteps.

How It Is Done

Going to YouTube will enable you to start from a general perspective through the Explore tab from the main menu. This will give you several options that include the following:

• Trending
• Music
• Movies & Shows
• Live
• Gaming
• News
• Sports
• Learning
• Fashion & Beauty

Click any of these categories to see what’s hot. You can also do keyword searches and refine the results by the most popular. Last but not least, you can use third-party platforms that analyze an even more diverse range of topics.

Follow YouTube Trending Topics to Shorten Growth Time Potential

The YouTube trending topics option gives you the chance to piggyback onto the success of others. It’s how most creators start and keep traffic rolling in consistently.

Give it a try if you’re feeling unsure of where to start. Check out some of our other posts for more tech and marketing tips!

The post Should You Bother Following YouTube Trending Topics? Yes, Here’s Why appeared first on WP Pluginsify.

Today there are so many apps and platforms to choose from, and it can be overwhelming if you’re just starting. You have the likes of Instagram, Facebook, TikTok, Twitter, and many more. But each platform has different uses and purposes. There is sure to be one – or maybe more – that fits your needs.

We’re making it easier to help you determine which social media apps are right for you.

Before You Choose

Before diving into which social networking service you want to focus on, you have to answer a couple of questions first.

Who Is Your Target Audience?

It’s vital to know who the content is to ensure that you’re attracting the right people. Reflect on your ideal customer and determine their demographics, interests, hobbies, buying behavior, and other valuable information.

Once you define your target audience, you’ll better understand what posts resonate with them. Then, you’ll head into your content creation process with a solid direction and plan.

The cost of not doing so is critical. You would have wasted time creating posts that aren’t coordinated or consistent, which can hurt your brand.

What Are Your Goals?

Having a goal in mind is paramount because it evaluates success. Whether you want to promote brand awareness, gain more followers, increase sales, or drive web traffic, you need to know what you hope to achieve so that you can tailor a proper content strategy to meet those goals.

Without it, how will you know if your strategy is working? That’s why it’s a good idea to establish a list of objectives so that your efforts have purpose and meaning.

Choosing The Right Social Media Platform

So now the question is: which one is right for you? Let’s break down each service.

Facebook

Facebook has dominated the social media world for the past decades and currently contains the most users out of all the platforms with 2.895 million users. Aside from posting statuses, videos, and images, you can also create events, post jobs, and more.

Why Use Facebook

• Boosts your overall SEO as Facebook pages rank high in search engines.
• Reach users across all ages, but a better chance of reaching a senior audience than any other platform.
• Their Business Suite feature gives users tools to manage their page from scheduling to analytics (and it’s FREE).
• More features than other social media platforms.

Why It May Not Be a Fit

• Users are spending less time on the app compared with other platforms.
• Less likely to attract a younger audience.
• Ads can be very costly.

Instagram

Instagram is the second most popular app in social media behind Facebook. It’s a photo and video sharing app where people can like and comment on others’ posts. It’s a great way to visually showcase and connect your brand with users.

Why Use Instagram

• Great for increasing your reach.
• Attract a much younger audience. Users aged 25-34 represent the largest advertising audience.
• Includes a Marketplace where users can buy products within the app.
• 81% of users use it to research businesses and brands.

Why It May Not Be a Fit

• Not as accessible on desktop as other platforms.
• Advertising is more expensive and complicated than other platforms.
• Challenging to link back to your site to drive organic traffic.

TikTok

The rapidly-growing TikTok has taken the world by storm, quickly reaching over 1 billion active monthly users in 2021. With numerous editing tools available within the app, users can create short, entertaining videos to tell stories and promote their brand.

Why Use TikTok

• Billions of users are on the app every MONTH. So, join in while it’s still hot.
• The algorithm champions organic reach, pushing content you might like onto your feed from big and small creators.
• Greater chance of reaching the right audience.
• Best for attracting a younger demographic.

Why It May Not Be a Fit

• Very tedious. You must be consistently creating and publishing content every day to gain traction.
• Not a platform for reaching adults over 40.
• Your brand’s reputation could be negatively affected, depending on the content you post.

Twitter

This text-based platform maintained its popularity over time because of its ability to share information in short messages (up to 280 characters) known as tweets. As a result, it’s perfect for keeping your audience informed of any messages quickly and in real-time.

Why Use Twitter

• Engage and interact personally with users.
• Being active on Twitter strengthens customers’ relationships with your brand.
• Connect with more adults as 63% of users are between the age of 35-65 years.
• Keep tabs on your competitors as they are likely to be on it as well.

Why It May Not Be a Fit

• Timing is important. If you tweet at a time when your audience is not active, it might be missed.
• You have to learn to accept all the nasty and negative comments.
• Character limits can be challenging.

LinkedIn

LinkedIn is essentially Facebook but more professional. It’s a place where users share career insights and personal accomplishments. Aside from posting content, you can find jobs, host webinars, and share articles through the platform.

Why Use LinkedIn

• Perfect for B2B companies.
• Establish your credibility as an industry expert.
• Improve search rankings.
• Generate quality leads.

Why It May Not Be a Fit

• If you’re a B2C company, this platform will not suit you as it is primarily used for professional networking.
• It takes time to gain exposure and build connections.

Pinterest

Pinterest is a platform where you can view and “pin” images of anything that piques your interest. You can find anything from entertainment, cooking, fashion, photography, traveling, and much more. While most posts are visual images, they recently allowed people to upload videos.

Why Use Pinterest

• Greater chance of discoverability. The company itself reported that 70% of shoppers use Pinterest to find new products or brands.
• One of the best social media services in driving web traffic.
• The majority of users are women, although the numbers for men and Gen-Z users are growing.
• Amazing sales conversions. 8 out of 10 people are likely to make purchases on Pinterest than any other platform.

Why Pinterest May Not Be for You

• It’s time-consuming as you need to post often to get seen.
• The potential audience is quite specific. If your target demographic doesn’t match the one on Pinterest, you’ll have little success.

Conclusion

Got your picks for which social media channels to use for your business? It’s time to create.

If you’re not naturally drawn to social media, content creation can become overwhelming. Fortunately, there are tools to help. For example, People First Content can help you make engaging content that fits your brand. Also, use tools like Canva to create unique images, even if you don’t have design experience, and Grammarly to ensure your content is clear and concise.

Finally, make sure you’re consistent. Whether you post twice a week or every day, having a consistent schedule for social media will help you gain a more significant following and drive more traffic to your website.

The post Social Media Platforms for Business: How to Choose the Right One appeared first on WP Pluginsify.

We’re looking at the newest, shiniest trends online and seeing what difference they might make to digital marketing in the future. Find out all the details here.

Cryptocurrency

Cryptocurrency is slowly gaining legitimacy across industries. Once you get past the news of NFTs and DogeCoins and the narrative that billions are being paid to nerdy teenagers that are hitting the news, the technology around cryptocurrency gets impressive.

Blockchain technology is an endless stream of stored data, and automatically recorded timeline of events, and superior security. This means that receipts on financial transfers aren’t about to be argued with. Disputes like AVS rejected issues can be solved quickly and without much fuss.

As yet, there aren’t a lot of practical uses for cryptocurrency itself. If you do not intend to trade it in for the national currency, your choices are a spattering of CEOs offering flights and cars for cryptocurrency.

But one industry that has embraced crypto is the iGaming industry. Many online gambling sites are offering their customers the option of depositing and withdrawing with cryptocurrency.

Crypto’s decentralized nature means that players don’t need to wait the 3-5 working days it takes the bank to validate a transfer, so they’re getting their winnings quicker. It’s proving to be a big hit.

However, the iGaming industry has quickly learned that the data from regular bank transfers is beneficial to consumer insight. Consumer data is extremely vital to a good marketing campaign, and without it, brands aren’t likely to know who is buying their business and, therefore, who to target in the future.

This brings about the idea that marketers might have to start paying customers to hand over their consumer information.

Social Media

Social media and its users are both changing in the future. Many social media platforms have taken their severe turns into turning into retail establishments, which comes as a result of looking at consumer habits.

Consumers are currently doing most of their shopping on social media. Not only are they finding what they want to buy due to social media showing them items and businesses. But they are researching companies and products via social media to ensure they are adhering to their needs or ethical beliefs.

Facebook and Instagram have responded by adding features that make social media shopping as simple as possible. Now you can tap a tagged item and be taken straight to the item in its online store. Plus, they have created a feature that puts affiliate marketers in touch with influencers, so more items get promoted with less effort.

Meanwhile, Pinterest is adopting short-form video content due to its success on TikTok, and Snapchat is releasing augmented reality features that act as a fitting room. Point the camera at yourself, try on that jacket, and if you like it, click to buy it.

Social media marketing offers a wealth of new features to take advantage of, but user habits should be noted. Users expect better content, an stance on ethical issues, and easy buying. Posting the same “Sale” sign across Facebook, Twitter and Instagram isn’t going to cut it anymore.

Virtual Reality

If Meta CEO Mark Zuckerberg is to be believed, The Metaverse is about to change everything. Zuckerberg is busy selling the virtual world to anyone and everyone as “the next step on the internet,” but what he means, and where his interests are, is that he can make it the next step in social media.

Fine, while the gamers run from Pyramid Head on a treadmill over there, we’ll be on a conference call with all our friends’ avatars. So says the CEO of the biggest social media platform in the world. It will be used in social interactions and offices for meetings, meaning that everyone can be in one place while also miles away.

The main advancement that will come with the Metaverse, at least initially, is the lack of real people. Everyone will be represented by avatars. And with social media comes social media marketing. And thus, the Virtual Influencer was born.

There are two variations of virtual influencers. The first is regular Instagram and other platform influencers posting content around their lives. Having simply migrated into the Metaverse, they’ll have to make an avatar representing them just like everyone else.

The other is already in existence on social media. They are avatars that don’t represent any particular person. They are just a character promoting a brand, like a mascot, or many brands, as an influencer.

The ethics of this idea is currently getting ironed out by Meta, who has released a statement that they are developing “ethical boundaries” around the concept. Affiliate marketing in the future will have to adapt to evolving ethics around the idea, not to mention their marketing campaign in general. Will audiences connect as well with an avatar? Time will tell.

The post Trends That Will Change the Future of Digital Marketing appeared first on WP Pluginsify.

It looms over what feels like every aspect of modern life. The many incredible benefits it provides businesses and individuals alike is nothing short of miraculous. Yet, there is a prominent, omnipresent dark side to it – a virtual space for cybercriminals to thrive.

Given the right circumstances, cybercriminals can be incredibly dangerous and pose a very real-world threat to any online user.

One of the cybersecurity threats to watch out for is the potential compromise of personal data even when using a premium VPN service, as advanced hackers continue to find ways to exploit vulnerabilities in these supposedly secure networks. Staying vigilant and regularly updating your VPN software can help mitigate such risks.

You may have heard the horror stories about data breaches in the news and how mind-bogglingly enormous a GDPR fine can be, but there is still every chance you might have thought, ‘it will never happen to me.’

Without putting sufficient safety measures in place, and perhaps more importantly, training yourself to watch out for potential threats online, you could be putting yourself at risk online.

Whether you own a business and want to make it safer online, or you think you could be doing more to prevent cybercrime as an individual, here are a few nefarious cybersecurity threats to watch out for.

1. Account Takeovers

Possibly one of the more alarming entries and one that can be combatted with the help of great software services, account takeover fraud is a complex and often highly damaging crime that occurs when malicious actors use deception methods to take control over a user’s accounts.

Defending yourself and your accounts against this action should be among your top priorities if you aim to keep your interests safe and secure in the digital world.

2. Phishing Emails

An old but damaging and recurring form of cybercrime is the act of phishing. You have probably heard of this one as there are billions of phishing emails sent across the internet every single day.

There are, however, more intricate methods of phishing that you may not be acquainted with quite yet, such as third-party phishing. This is where a cybercriminal takes a breached email address and sends phishing emails to people on the contact list.

Protecting yourself against this type of cybercrime is a must. Otherwise, it could lead to a direct data breach or a financial vulnerability.

As long as you train your eye to spot a phishing email and you refrain from opening any dodgy links from unsolicited messages, you should always be able to put yourself on the front foot. In the same way, make sure your emails do not look like potential phishing scams.

Some of the dead giveaways on a phishing email include:

• Poor grammar and spelling
• Bold claims insisting that wealth awaits you if you click on a link
• Random and unrecognizable URLs at the end of the email address
• Messages from suspicious strangers claiming that they have money waiting in a foreign bank account just for you
• Emails masquerading as well-known companies (Apple, Amazon, Sony, etc.), but in reality, they are disingenuous and want to steal your money and details.

3. Machine Learning

In popular culture, machine learning and the advancement of AI have been at the heart of many narratives. Inducing fear and possibly even some misconceptions about the reality of the situation.

Machine learning does pose a threat when used by cybercriminals, though, and you should watch out for it.

While machine learning can be essential in the fight against cybercrime, also the other side can use it for malicious and deceptive reasons.

For example, a rogue program designed to infiltrate and gather information about an individual while learning to hide and improve itself using an advanced algorithm can be hazardous. Furthermore, it sounds like it leaped straight out of the third Matrix movie.

A way to defend yourself against this is to carry out regular cybersecurity assessments. also, to make sure your firewall and security service are up to date and scanning for threats.

4. DDOS (Distributed Denial of Service) Attacks

The widely feared and infamous DDOS attack has been the threat behind some high-profile breaches, such as targeting Google in 2020 and GitHub in 2018.

It occurs when a network is overloaded with information by cybercriminals, and it, therefore, ceases to function correctly.

This may leave the network open to a data breach or provide cover for those looking to steal data, but generally, the goal is to render a website or entire network unusable simply.

There are plenty of reasons why cybercriminals carry out this kind of attack. It might be to troll a company or an individual, or it could be for politically motivated reasons.

Defending against attacks like this can be done by ensuring that your network is strong enough to handle large spikes in traffic and that your infrastructure is secure enough to deal with multiple incoming threats.

Just to be on the extra-safe side, it is probably best to think about coming up with a contingency plan in the event you suffer a DDOS attack of your own.

5. Social Engineering

A particularly spineless and deceitful crime, social engineering in cybersecurity terms, is when a malicious actor seeks to manipulate an individual.

This could be to gain their financial details, identity, or data, or simply troll and hurt them.

It might happen from within an organization by a disgruntled employee trying to topple the company and access restricted and sensitive information. Or it could come from someone who knows the victim very well in real life and is cyberstalking them to steal their bank details.

Whatever the reason, recognizing this act before it is too late is vital in preventing the criminal’s success and protecting your interests.

By changing your passwords regularly and storing your most sensitive data in a safe place, away from prying hands and eyes, you can be sure you will start to reduce the odds of this happening to you.

In addition, you can invest in identity theft protection services. These are tools that are specialized in recognizing and preventing attacks that aim at stealing your personal information, and in helping you cope with the situation if it does happen.

The post 5 Nefarious Cybersecurity Threats to Watch Out For appeared first on WP Pluginsify.

By unearthing actionable data you can utilize to enhance adoption and drive growth, this type of software relieves you of the heavy labor of maintaining and managing your metrics. Gathering accurate data and complete information about your customers can help you to:

• Improve customer retention,
• Identify more sales possibilities,
• Improve customer health ratings

What to Look for in a Customer Success Tool

Easy to Adapt

Because customer success teams do not have the time or resources to devote to training and lengthy onboarding processes, a customer success tool must be simple to use. That’s why it’s important to avoid complicated software that requires a lot of technical know-how.

 A great analytics feature

The number one job of a customer success team is to make sure every customer has a great experience. But also to arouse their desire to return for more. The customer success team will struggle to meet that goal if they can’t figure out who uses their products.

Your customer success solution should include an analytics suite as well as powerful user identification capabilities. Some of them include the ability to link email addresses or phone numbers to accounts and more complex features such as segmentation options. Without them, you probably won’t get very far.

 Security

Leaking a customer’s sensitive information is the last thing you want to do when trying to helo them – as it’s precisely the opposite.

The first step to keeping them safe and sound is to choose a customer success tool with powerful security features. Some often recommended are solutions like encryption mechanisms(SSL), two-factor authentication, etc.

Best Customer Success Tools of All Time

1. Churn360

Churn360 is a the most advanced and simple to use data-driven customer success platform with all the required integrations to help the vendor from onboarding their customers to advocacy.  Churn360’s AI-Powered bot- Eddy helps B2B SaaS companies to turn data into actionable insights to reduce churn.

Churn360 helps your company to get a 360° view of Customers, segment your customers to allow management at scale, Define your processes and ensure consistency among customers with the help of plays and automations, view and manage your Customer Journey, Monitor Customer Health Scores and send personalised surveys like NPS, CSAT, CES.

Churn360 can be integrated with the third-party softwares that your business use so, customer success managers do not have to leave Churn360. Churn360 also helps to understand which customers are moving from onboarding, adoption, renewal to advocacy and ones who need your help.

The pricing is also simple like the platform as we didn’t want to complicate it after designing a product with simplicity in mind! We provide all the features in a single plan. Prices start from $99/month/user when billed monthly and $79/month/user when billed annually.

2. Gainsight

Gainsight is one of the most highly rated customer success software systems on the market today, aimed at mid-size to corporate businesses.

Their customer success software integrates data from multiple sources into a single view and provides 360-degree layouts with varying opinions based on the customer’s characteristics or the user’s activities. You can also view a customer’s whole chronological history and analyze your company’s activities with them.

The ability to generate customer health scorecards that you can modify to represent the data points that are most important to your firm is one of Gainsight’s most appealing features. It can also use AI to analyze your customers’ behavior and predict possible consequences.

Gainsight doesn’t advertise its prices, and it would seem that all of the pricing is custom and available upon request.

3. SmartKarrot

SmartKarrot is a true tech marvel when it comes to customer success as it incorporates a whole heap of valuable features and state-of-the-art technology.

Also, SmartKarrot is one of the most well-rounded tools a company could use for scaling customer success, with features ranging from onboarding to advocacy.

SmartKarrot is an all-in-one, simple-to-use customer success platform best suited for fast-growing, customer-centric B2B firms. Its sophisticated use of predictive insights to deliver prescriptive advice in the form of actionable steps to its users is one of its distinguishing features.

Customer engagement, onboarding, customer success operations, customer experience, and product adoption are all included.

There is a 14-day free trial for those who like to try before they buy when it comes to pricing. However, once the free trial period expires, prices range from $499 per month for up to five users to $699 for fifteen. If you require more than that, you must contact the company for a quote.

4. ClientSuccess

ClientSuccess is a customer success software platform that gives you valuable data about virtually any customer interaction with your firm, from onboarding to retention and growth.

This software will track your customer throughout their lifecycle and give you several options for monitoring their behavior and interactions. It also has tools that allow you to share real-time updates with your entire team.

ClientSuccess also offers built-in integrations for many tools you’re already using, ranging from CRM’s all the way to communication tools. This is also one of its key selling points, as it allows your customer success teams to be up and running quickly.

ClientSuccess, like our first recommendation, does not publicly advertise their prices, but you can contact them directly to get an estimate.

5. Custify

Custify is one of the most user-friendly tools on the market. It’s most likely the best option for SaaS companies looking to save time, increase conversion, and improve overall performance. Custify’s onboarding features and automation that come with every plan set it apart from the competition.

The personalized onboarding process and automation tools are two of Custify’s most vital features. Custify’s user-friendly UI makes tracking customer lifecycles a breeze. You can set up several health scores in its current interface to track and assess the overall account health score.

You can also use its unrivaled power to create and assign tasks to CSMs, send personalized messages, and initiate custom actions, among other things.

Custify’s prices start at $199 per month for the users, while the 5 user plan comes to $499 per month. Custom pricing is also available for larger companies.

 6. HubSpot Service Hub

HubSpot’s customer service management software is called Service Hub. Using it, you’ll be able to design conversational tools, help desk automation, and add a knowledge base for your consumers with this platform.

Their support ticketing system allows clients to contact you and provides ticket routing to ensure that your support inquiries are routed to the appropriate team.

One advantage of Service Hub is that it enables you to collect feedback from your customers using its feedback feature. You can also use it as a customer service tool, but it also serves as a competent customer success tool.

While Service Hub may not have as many features as some of our other recommendations, it will do the job well and is the best choice for those on a tight budget. If you want to try it out, a free version is available, and after that’s up, prices start at $49 per month.

Wrapping Up

Customer success tools can genuinely help your business move forward. And, while they can cost a pretty penny, today, we gave you options for every budget. All that’s left to do now is pick a favorite and get going.

The post The Best Customer Success Tools of All Time: Help Your Business to Move Forward appeared first on WP Pluginsify.

One in four American adults has some form of disability. That figure alone should prompt any business or website owner to ensure their websites are accessible to all users.

Many small businesses don’t have the time or budget to do this manually. Not to mention that the codes you put in yourself could easily break once your WordPress site updates.

That’s why we need to talk about accessiBe‘s WordPress accessibility plugin.

accessiBe’s WordPress accessibility plugin makes any WordPress site accessible and compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG).

Also, we would love to mention an amazing hosting platform that would go great with your WordPress website. WPMU DEV’s all-in-one WordPress platform gives you everything you need to manage, update, optimize, secure, and host client sites – all under one roof. Get 20% off any of their plans here.

In this review, we’ll take a deep dive into the installation process, functionalities, features, etc of AccessiBe’s.

Installing accessiBe’s WordPress plugin

Just because accessiBe’s plugin is AI-powered and automated doesn’t mean installing it is rocket science. It’s quite the opposite. It only takes two minutes to install the plugin.

Log into your WordPress website, click “Plugins,” “Add New,” and type “accessiBe” into the search box. Install the plugin “Web Accessibility by accessiBe.”

Once the plugin is installed, click “Activate.”

At that point, you’re pretty much good to go.

(You can also find the accessiBe plugin and click “Settings” to customize the accessibility button on your site.)

accessiBe’s process of making your WordPress website compliant

Once the plugin is installed and the accessibility widget appears on your site, the AI technology will scan and analyze your site.

In 48 hours tops, your website will already be compliant. At that point, the AI technology will continue scanning your site every 24 hours for new or revised content to ensure your website is compliant round-the-clock.

Notice how you didn’t: 1. Write a single code, 2. Spend much money, or 3. Take weeks, let alone months, to make your WordPress site accessible.

Pretty sweet, huh?

accessiBe’s WordPress plugin: functionality and features

Here’s how the accessibility interface looks on your WordPress site.

The accessibility interface: Foreground application

accessiBe’s web accessibility interface is a UI adjustment tool that allows web users to tweak/adjust the site’s design to make it easier to navigate the site and consume its content. (The accessibility interface is session-based.)

Here’s how the interface looks.

When users choose an accessibility profile, the interface will automatically activate all relevant adjustments to the selected disability. For example, if a user selects “Cognitive Disability Profile,” the interface will automatically start Highlight Titles, Highlight Links, and Stop Animations.

Your users can also be more granular in how they modify your site by enabling precise adjustments. Below are the three primary categories of the accessibility interface.

Content Adjustments

The items included in this category are Content Scaling, Readable Font, Highlight Titles, Highlight Links, Text Magnifier, Adjust Font Sizing, Adjust Line Height, Adjust Letter Spacing, Align Center, Align Left, and Align Right.

Color & Display Adjustments

This includes Dark Contrast, Light Contrast, Monochrome, High Saturation, High Contrast, Low Saturation, Adjust Text Colors, Adjust Title Colors, and Adjust Background Colors.

Orientation Adjustments

The items here are Mute Sounds, Hide Images, Read Mode, Reading Guide, Useful Links, Stop Animations, Reading Mask, Highlight Hover, Highlight Focus, Big Black Cursor, and Big White Cursor.

By using the accessibility interface, all users can now easily navigate your WordPress site.

AI-Powered Process: Background Application

While the accessibility interface is visible to users, accessiBe’s AI machine learning technology works in the background. The AI handles complex accessibility adjustments, such as keyboard navigation, screen-reader optimization, etc.

There are three crucial points to remember about accessiBe’s AI machine learning technology.

• Contextual understanding of AI technology

When analyzing your website, accessiBe’s AI will learn from context what the site elements are and their purpose on the page. The AI accomplishes this by visually matching parts and behaviors to millions of previous encounters.

• Image recognition and OCR AI technologies

accessiBe’s AI will scan your images and add accurate and descriptive alternative texts (to images without alt tags). It does this by using OCR.

This bit is vital because the screen readers of your blind website visitors rely on your alt-texts to communicate to the blind user what the image is about.

• Maintaining compliance through daily scans and analysis

Making a website compliant is one thing keeping it compliant is another. However, there’s no point in creating a respectful site only for everything to break during WordPress updates, browser changes, or when new pieces of content are published.

accessiBe’s creators programmed their AI to scan all the website pages at least once every 24 hours. Also, this ensures your site remains compliant even though there are site updates or new pieces of content published.

Verdict

Considering the accessiBe WordPress plugin’s straightforward, two-minute installation process, comprehensive and intuitive accessibility features. And even considering the round-the-clock compliance it gives its users, it’s hard to imagine WordPress site owners choosing to manually code their site to make it accessible over installing this plugin.

Finally, accessiBe’s WordPress accessibility plugin is simple to use, inexpensive, and a dependable way to make a WordPress site accessible.

The post Leverage accessiBe to Ensure Your WordPress Website’s Round-the-Clock Compliance: A Review appeared first on WP Pluginsify.

Payment gateway assists merchants to establish eCommerce through sale payments from diversified payment methods. This gateway is a web server where you can connect to it as a provider of your service by your POS system.

But before we start talking about payment gateways, we have to point out the importance of hosting platforms. These platforms can help you to optimize your website, increase organic traffic, and make your visitors feel secure. WPMU DEV hosting ticks all the boxes. It’s affordable, fast, secure, fully dedicated, and the #1 rated WordPress host on TrustPilot. Get 20% off any of their plans here.

So, now we would like to show you the best payment gateways, we have listed the five best ones for you.

1. Braintree

Braintree is a complete billing system that includes a payment gateway, management of your (merchant) account, and subscriptions. Because PayPal owns it, it provides flawless consolidation with PayPal payments.

Braintree is great because it works in more than 45 countries, and the price is quite transparent. Per transaction, you will have to pay 2.9%, which is 0.30$.

2. Recurly

Recurly functions as an all-in-one billing system, this means that it offers more features for subscription management.

This billing system provides flexibility and features different billing models. However, it does not include a payment gateway or a merchant account. The reporting in all-in-one billing software is better, and it consists of an item catalog to help you keep track of your items.

3. Chargify

Chargify is also an all-in-one billing system for B2B. However, it is perfect for startups because this billing system focuses mainly on customer-oriented features.

Chargify assists throughout the customer purchasing cycle and is ideal for startups with multiple products and multiple types of customers. I guess Chargify makes you want to charge for your products and services with a customizable all-in-one billing system.

4. Fusebill

Fusebill is a full-service billing system that includes a payment gateway, merchant account, and subscription management, all on a single platform. It is ideal for both B2B and B2C startups. Fusebill provides versatile pricing options and a handful of diverse payment methods, allowing Fusebill as a billing system practical for big Saas startups.

Fusebill is highly customizable, allowing you to manage expiration, promotions, billing, and so on. Your customer will have a carefree shopping spree because of the ease of use of a self-service portal and check out.

The features of billing that Fusebill provides are computerized, inclusive of email communication, dunning management, and self-service portals. It offers QuickBooks and other gateway payment methods. Also, this makes Fusebill an ideal billing system for your Saas startup.

5. Chargebee

Chargebee is subscription management that provides the service that takes care of billing and SaaS subscription; they designed it especially for Saas subscription models.

It does not include a payment gateway or a merchant account. It does, however, support simple integrations such as Paypal, Stripe, Gpay, Amazon Pay, Giropay, Dotpay, Gocardless, and others. Chargebee is adaptable in custom pricing plans, accounts, and even pricing negotiations.

It includes tax management as also CRM integration. If your annual revenue is about 100k$, Chargebee will offer a free plan, and if your annual income is over 600k$, Chargebee will charge 0.6% of the monthly payment that crossed the limit.

Conclusion

To conclude, these are the 5 best payment gateways for Your Saas startup. It is all up to you now. You can choose from an all-in-one billing platform, or you can use different tools for your payment gateway, subscription management, and merchant account. However, choose wisely because a good billing system will generously help you in Your Saas startup future.

The post 5 Best Payment Gateways for Your SaaS Startup: Find The Best Match Possible appeared first on WP Pluginsify.